Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. This knowledge is the key to unlocking the true power of social media.”

Social Media 95

Social Media Survey Study Collaboration 95

Convince & Convert

NOVEMBER 30, 2023

Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 103

Sentiment Analysis Patterns Price 103

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels. or G2), it goes far beyond that. Translation?

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Sprout Social

JANUARY 9, 2024

Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

Platform 78

Platform Social Media Small Business Instagram 78

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research.

comScore 299

comScore Marketing Case Study Review 299

Bill Hartzer

MARCH 5, 2024

The research, which surveyed 4,000 adults across the UK, sheds light on the nation’s digital habits. The extensive research conducted by The National Lottery, encompassing 4,000 adults across the UK, provides valuable insights into the intricate tapestry of the nation’s digital habits.

Social Media 95

Social Media Survey Meme Sentiment 95

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 109

Process Sentiment Analysis Applications 109

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors.

Comparison 109

Comparison Analysis How To Sentiment 109

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). The evolution of the consumer research takes us beyond social listening and the basic analysis of these social data. Who are these people? How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Sprout Social

NOVEMBER 21, 2023

Once you’ve got that down, it’s time to do your research. Find competitors that fall into each category by searching for relevant keywords on Google, scouring social media platforms and forums, using local search on Google Maps and even leveraging market research professionals if you have the budget for it. Want to dive deeper?

Sentiment 96

Sentiment Metrics Analysis Trends 96

Oktopost

MARCH 20, 2022

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

Platform 118

Platform Social Media Tumblr Reddit 118

agora pulse

NOVEMBER 10, 2020

Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. Social media channels. Pricing: Starts at $99 per month. Instagram.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? How much time and money can the team commit to the listening platform?

B2B 225

B2B Platform Social Media Marketing 225

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. How do you measure social listening?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 83

Research Smart Phone Aggregator iPad 83

Sprout Social

AUGUST 17, 2022

Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. But doing so is easier said than done when you’re trying to track activity across multiple platforms. The ability to condense all of your interactions into one platform is a massive time-saver. Agorapulse.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. How to measure SOV on social media Here’s the lowdown on properly measuring SOV across all your social media platforms. And that’s just the tip of the iceberg. How to do that, you ask? We know the saying, “All PR is good PR.”

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Owned content refers to content that brands publish from their own social profiles.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Keyhole.co

MAY 3, 2023

Competitor & Content Research Don’t just track your own hashtags! Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

JANUARY 10, 2024

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. Engaging in an open dialogue on social media or review platforms demonstrates transparency and responsiveness, which helps foster more personal relationships with your audience.

Reputation 104

Reputation System Brands Knowledge Base 104

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. It’s worth noting that Brand24 does offer LinkedIn monitoring through its social listening features, but the platform does not provide analytics on your account’s performance.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 84

Analytics Conversation Brands Sentiment 84

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening?

Sentiment 52

Sentiment How To Reputation Analysis 52