Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 1 Ephemeral content disrupts social video.

Trends 182

Trends Social Media Instagram Platform 182

Keyhole.co

OCTOBER 13, 2023

In this article, we take a closer look at all aspects of social media recruiting. What is social media recruiting? Social media recruiting is a hiring strategy that involves using social media platforms to share job postings, search and communicate with potential job candidates.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Keyhole.co

DECEMBER 10, 2022

Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments. Sprout Social. Why should you prefer Keyhole? Start Your FREE Trial.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Product and R&D.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What is social media data? Social media data is any type of data that can be gathered through social media. What times of day is your audience most active on social media?

Data 96

Data Social Media HootSuite Template 96

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. Here at Sprout Social, that’s exactly what we help our customers do.

Data 92

Data Sentiment API Analysis 92

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Most notably, ongoing sentiment tracking. LinkedIn Brand Lift Tests.

Survey 89

Survey Brands Sentiment Template 89

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

NOVEMBER 19, 2020

Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand? Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Pros: Intuitive user experience.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

APRIL 12, 2021

Personalized guidance: We’re adding more context and actionability to the platform to give customers more support using the features and functionalities available. Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. The future of customer care.

HootSuite 100

HootSuite Insurance Hubspot Sharepoint 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. It has to be present in the very warp and woof of the organization’s fabric. So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Oktopost

JUNE 19, 2020

With the current prominence of social media used to gain and nurture leads, that’s truer than ever. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Following up.

Company 127

Company B2B Loyalty Survey 127

Razor Social

NOVEMBER 29, 0002

With a bit of smart thinking you can do this analysis across other platforms. What changes have happened on the platforms that means you need to change? Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Platform analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Cons: Higher price than other alternatives.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

SEPTEMBER 20, 2023

Today, the public perception of your business on online platforms impacts your scalability immensely. So, run brand reputation monitoring and audit your present reputation’s qualitative and quantitative value. First, you must conduct a thorough online search using social media platforms and search engines.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

MARCH 7, 2022

What is A Social Media Report? A social media report is a document containing multiple social networks and metrics (including reach and impressions), showing the overall performance of your social media channels. The document can be anything from an Excel spreadsheet to a slide presentation packed with insights.

Report 52

Report Social Media Metrics How To 52

Sprout Social

FEBRUARY 5, 2020

But before you get to that conversion stage, you’ve got to find out where and how your prospects and leads are spending their time on social. Enter social listening. . No more jumping from platform to platform, no more searching “by hand.” Tools like Sprout Social save time by crawling listening data for you.

Tools 88

Tools Sentiment How To Team 88

Postcron

MAY 7, 2020

Social media has grown so much over the years that today it is an essential place for advertising your products or services. There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ?

Social Media 131

Social Media How To Hashtag Meme 131

Ignite Social Media

AUGUST 18, 2017

The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue. These days, 42 percent of consumers complaining in social media expect a 60 minute response time. Geotargeting. on his or her geographic location.

Social Media 87

Social Media Sentiment Analytics Feed 87

Ignite Social Media

DECEMBER 10, 2020

Below are 5 stats that emphasize why your community and content strategy on social media is detrimental to your organization’s success: 58% of consumers visit a brand’s social media pages before visiting their website (an 81% increase from 2019). population uses social media. Digital Information World ) 79% of the U.S.

Communities 176

Communities Social Media Tips B2B 176

Ignite Social Media

AUGUST 18, 2017

The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue. These days, 42 percent of consumers complaining in social media expect a 60 minute response time. Geotargeting. on his or her geographic location.

Social Media 74

Social Media Sentiment Analytics Feed 74

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Data science, AI and real-time feedback now allow us to measure our efforts in new ways.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Razor Social

MARCH 30, 2016

There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: Hashtag – Hashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Sentiment Analysis. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 98

Data Social Media How To ROI 98

Sprout Social

JUNE 15, 2020

That said, conventional wisdom says that such notifications aren’t necessarily make-or-break if you’re presenting a relevant offer to your audience, particularly as audiences become more and more used to these cookie disclosures. Limited behavior-tracking of some visitors from social media.

Social Media 130

Social Media Privacy Marketing Policies 130

Pam Moore

AUGUST 31, 2018

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. Do they not understand the value or the real risk?

Social Media 147

Social Media Training Startup Team 147

Mindjumpers

AUGUST 25, 2010

All businesses should make a plan Before I hear a collective virtual *sigh*, a social media policy is essential for any business who wants to get online – no matter how small. Additionally, it should give guidelines on maximising positive interactions whilst reducing any negative sentiment. And this doesn’t just mean Facebook.

Policies 218

Policies Social Media Guidelines Foursquare 218

Keyhole.co

NOVEMBER 2, 2022

Sprout Social is an all-in-one social media management platform used by agencies, marketers, and social media managers to automate their workflow and streamline their social media publishing. Here are the pros and cons of Sprout Social. Pros Cons Helps to manage all major social media platforms.

Brands 52

Brands HootSuite Social Media Management Price 52

Adam Sherk

JANUARY 21, 2010

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. So it’s not surprising that 84% of the journalists indicated that news and information delivered via social media was “slightly less” or “much less” reliable/vetted than news delivered via traditional media.

Social Media 122

Social Media Press Release Microblogging Survey 122

Janet Fouts

MAY 30, 2012

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. They are also doing an amazing job of listening to what the network wants and adding new features to suit. Unfortunately the platform has quite a lot of downside too. How cool is that?

Google 133

Google Social Media Sentiment Conversation 133

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. SproutChat.

ROI 51

ROI Sentiment Analytics Report 51

Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Connect your Keyhole account with multiple social media profiles across your favorite platforms.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Sprout Social

OCTOBER 18, 2018

Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. Consequences: What will happen if they fail to use social media correctly.

Policies 111

Policies Social Media Guidelines Privacy 111