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Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Target users within the network you want them to share in (eg.

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3 Stories That Rocked The Social Media World This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: The Social Network Trailer | Main | Ball Memorial Hospitals Facebook Nightmare » July 30, 2010 3 Stories That Rocked The Social Media World This Week Below are the top 3 stories that rocked the social media world this week.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. As a result, they have a direct view into customer preferences thanks to social data. Their ability to read the moment and consumers’ mindsets can also help businesses avoid social missteps.

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Friday's 5 Fun Social Media Finds

Firebelly

WHAT THE F*CK IS MY SOCIAL MEDIA "STRATEGY"? A funny social media strategy generator. Hunch Answer 20 quick questions to personalize your internet experience. Bold & Digital Men of Social Media 2011 Calendar Seriously. How To Build A Rabid Following on Twitter The title of this video explains it all.

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Fans With Benefits: Add Value On Your Facebook Page

Firebelly

Providing exclusive content, promotions and discounts, in addition to asking and answering questions to identify and solve problems or concerns is a great place to start. People are on Facebook to primarily interact with their family and friends - not your brand. Do more of what people are responding to!

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Social Media Marketing Checklist from SES Chicago

Firebelly

What are your marketing/business goals for your social media marketing? What dedicated resources will you allocate for your social media programs - both financial and headcount? Good advice, however, I would move question #5 to above #3. Allow your listening activities to determine what forms of social media you will use.

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SES Chicago 2009 Video: Were you naughty or nice?

Firebelly

Video features search and social media marketing professionals Greg Jarbo and his team made this video at SES Chicago, which stars a who's who on the search marketing and social media marketing scene. The questions were simple: were you naughty or nice? It's hilarious. You have to check it out!

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