Social Media Strategery

APRIL 3, 2014

There was paid media, and there was earned media — and for the most part, everyone understood their role. Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars.

Syndication 103

Syndication Marketing Advertising SEO 103

Sprout Social

FEBRUARY 11, 2021

They also contributed to the garden industry at large by publishing their 2021 Garden Trends Report , which shares insights into how businesses have created successful strategies during the pandemic and how people will adjust their home spaces to accommodate stay-at-home life.

Campaign 100

Campaign Groups Groups Communities 100

Firebelly

MAY 27, 2010

A BusinessWeek article  published in 2009 chronicles Eliason’s day at the company - reading and responding to the disgruntled customers on Twitter. Many companies are hiring people specifically to track these comments and respond appropriately.It   Comcast’s Frank Eliason started using Twitter to respond to customers in 2008.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

OCTOBER 23, 2009

Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). It’s bigger than all of us.

WordPress 100

WordPress Content management systems Paid Search SMS 100

Firebelly

NOVEMBER 24, 2009

"This update also enables developers to set specific criteria in their titles to publish additional game information to your News Feed. You can then check out your updates, and those of your friends, on Facebook, Twitter, and other social media favorites through the PS3’s built-in web browser.”

Social Networking 101

Social Networking Meeting Paid Search SMS 101

Bill Hartzer

JUNE 25, 2013

Originally, in 2002, the FTC revised its search engine guidance. After the 2002 Search Engine Letter was issued, search engines embraced the letter’s guidance and distinguished any paid search results or other advertising on their websites. Danny over at Search Engine Land has more. Search Engines'

Engineering 151

Engineering Advertising Yahoo Paid Search 151

Sprout Social

JANUARY 2, 2019

Raising that level of awareness means not just publishing content, but posting the types of content that engage and attract new followers. The more time your business spends creating content and publishing it, your level of awareness should ideally tick upward. Organic or paid content? Awareness metrics. Web traffic metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Convince & Convert

NOVEMBER 23, 2010

I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. Let’s hope more social metrics are developed or published that give us the frame of reference we crave. That’s what we need to measure. Integrated Metrics instead of Siloed Numbers. Website stats.

Metrics 128

Metrics Postrank Klout Marketing 128

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. If you’re on the hunt for a tool to help you track keywords and SERPs, check out our free SEO Tools Guide (there are 27 of them on the list.) It was (and is!) high-quality content, too.

Metrics 98

Metrics Content Marketing Newsletter 98

ProBlogger

AUGUST 29, 2012

Those successes might also play into other traffic generation techniques—keyword selection, for example, which can play into strategies for SEO and content generation. Advertising on a site as your guest post is published there is one example. Are you working hard on SEO, and keeping an eye on your organic (or paid!)

Metrics 39

Metrics Blogger Collaboration RSS 39

MegaBytee

JUNE 3, 2021

Some may emphasize publishing content to a blog and SEO, while others may make PPC ads. Most organizations will need a mix of natural online media, writing for a blog, SEO, paid search, and web-based media promotion. Not all digital marketing agencies are very similar.

Tips 98

Tips Marketing Proposal Meeting 98

Kikolani

SEPTEMBER 13, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Search Engines / SEO. The detailed linking policies published by the BBC give insight into how quality media sites might think about external links.

Marketing 126

Marketing Paid Search Mashup Forums 126

Sprout Social

OCTOBER 21, 2021

Search engine optimization (SEO) plays a role in earned media. Every time you create content for your website, search engines take note. If someone’s search query matches up with that blog post you recently wrote, you might show up on the first page of results. This trust wasn’t built overnight.

Strategy 135

Strategy Tips Review Findability 135

Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Share of voice for SEO. If you want to know how well you’re doing on search engines, you need to calculate your SEO share of voice. Improve your SEO. Share of voice for PPC.

Social Media 144

Social Media How To HootSuite Metrics 144

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE. Customers love to display creative badges and search engines love the links!

Press Release 219

Press Release Communities Badge Real Estate 219

Kikolani

NOVEMBER 29, 2010

They are not only bloggers, but many are also published authors, entrepreneurs, CEOs, experts in their niche, and overall inspirations. Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2009

SEO Space): Jody Nimetz highlights the pros of opting for Facebook ads. 27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media. Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

AUGUST 3, 2015

” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. This blog publishes detailed, data-driven driven posts on PPC management and strategy that will give you a whole new perspective. This blog is one of the best places to read thought leadership around search marketing.

Adwords 60

Adwords CPC Marketing Retail 60

Janet Fouts

SEPTEMBER 5, 2012

But creating and publishing a landing page can require a designer, a coder, the marketing team and possibly a consultant in SEO, user interface and conversion! Social media publishing. With the social media publishing tool you can view blog posts, landing pages and calls to action in a visual browser right in the tool.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Social Media Marketing

JULY 10, 2013

From the article: "Although consumers are rapidly changing their habits and behavior, marketers still haven''t caught up, prioritizing SEO and paid search efforts above engagement over social media." And consumers are more trusting of customer reviews online - trusting them as much as personal recommendations.

Social Media 167

Social Media Storify Flipboard Press Release 167

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. billion in 2014 on digital content publishing to acquire business leads, influence customer specifications, and educate and engage prospects. 5 SEO and SEM Statistics. 43% of all online advertising dollars are spent on search ads.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MARCH 28, 2016

Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. It’s also a great indicator to gauge the general effectiveness of your SEO, social engagement, content, and integrated campaigns.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Convince & Convert

AUGUST 11, 2015

A large percentage of the traffic on this blog, Convince & Convert, comes from a small minority of what’s published here. This is especially true for organic search, where a few Google-loved superstar blog posts generate much of the traffic. Quality Website content is more important than ever before for SEO.

How To 60

How To Software B2B Cost 60

Writtent Blog

AUGUST 3, 2016

Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there… So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. 6 Use SEO Spider’s Web Strategy. #7 13 Pick. . #15

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more. SEO Research and Stats.

Statistics 191

Statistics Research Social Media B2B 191

Razor Social

DECEMBER 21, 2016

It analyzes Google organic and paid search results and produces a detailed analysis to help you evaluate your site and the sites of your competition. The tool will return tons of related long tail keywords with search volume, CPC and difficulty, as well as SERP results with some valuable SEO metrics. SEOMonitor.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 206

Brands SEO Press Release Engineering 206

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. Most direct marketing advertisement methods (paid search, etc.) What does that mean?

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

NOVEMBER 12, 2013

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. 97% of all consumers search for local businesses online. (An How do marketers separate hype from reality in mobile? population still lacks internet access).

Statistics 229

Statistics Social Media B2B Journal 229

Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset.

SEO 228

SEO Paid Search Metrics Google 228

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), SEO: Strategy. SEO: Information. Local/Mobile Search. In honor of my birthday, I now have 300 posts to share.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MAY 10, 2012

So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. They track broad email marketing data behavior from vendors to publishers to email recipients. How much do you think about high efficacy search terms and SEO and rankings before you create posts?

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Search Marketing: Not so much trends as shifts in budget emphasis, two experts predicted larger investments in SEO next year and two others expect a pick up in paid search spending.

B2B 297

B2B Trends Analysis Marketing 297

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%).

Statistics 206

Statistics Social Media B2B Marketing 206

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%).

Statistics 200

Statistics Social Media B2B Marketing 200

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 77% of Internet users read blogs, but only 14% of blogs are published by corporations. SEO Statistics.

Research 192

Research Social Media B2B Statistics 192