Proactive Report

OCTOBER 21, 2013

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Social media is the perfect way to engage and lead the person through the sales funnel.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring (SMM) can drastically improve your website rank and visibility.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring (SMM) can drastically improve your website rank and visibility.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Put these on YouTube and/or Vimeo, embed them in your blog posts, and share them on your social networks as well. Basically anything you can read.

Picasa 177

Picasa Content Vimeo Tourism 177

Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189

B2B Strategy Content Marketing 189

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Consequently, I have two recommendations.

Social Media 119

Social Media Strategy Consultant RSS 119

Writtent Blog

MAY 20, 2014

Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing. Social Media Reigns King. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95

Trends Content Marketing Curation 95

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Engage with your audience using LinkedIn newsletters. Humanize your brand.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Rebekah Radice

OCTOBER 9, 2017

Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. 5 Ways to Use Social Media to Build Influence.

Influencer 109

Influencer Social Media Conversation Case Study 109

Mindjumpers

SEPTEMBER 23, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « In Time of Social Media Crisis – How Do You Respond? Download the full report from Vitrue Similar Posts: How Users Engage With Advertising on Facebook Facebook Introduces Location Service: Places Social Media Is Like Risotto!

Facebook 267

Facebook How To Disqus Fashion 267

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Rebekah Radice

OCTOBER 9, 2017

Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. 5 Ways to Use Social Media to Build Influence.

Influencer 60

Influencer Social Media Conversation Case Study 60

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

JUNE 12, 2013

Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). You’ll also want to email a link to your list (sometimes in a larger newsletter). The White Paper is in his briefcase.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Myrland Marketing

SEPTEMBER 21, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense PLEASE DON’T TAPE MY MOUTH SHUT by Nancy Myrland on September 21, 2010 Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment.

Comments 83

Comments Conversation Social Media Wikipedia 83

Webbiquity SMM

NOVEMBER 6, 2013

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Newsletters themselves, new and archived, can be posted on the company website, where they provide search value.

B2B 188

B2B Research Newsletter Conference 188

Convince & Convert

FEBRUARY 26, 2016

A single white paper or ebook can bring you more natural backlinks than any of the generic 500–1000 words post that can entertain your audience only for a limited period of time. This is why you should consider utilizing other communication channels, of which social media is often the most efficient.

SEO 60

SEO Research Industry Influencer 60