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What are the most impactful social media KPIs?

Oktopost

The truth is, social media networks prioritize posts that don’t take your followers, their users, out of the platform. Therefore, in order to get more impressions on social networks, it is ideal to create posts that don’t link to your website. That’s the job of PPC, not organic social necessarily.”-

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Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Could this the start of a new trend in corporate social dashboards? Related articles.

Wireless 292
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Employee advocacy stats to secure C-level buy-in

Sprout Social

After creating a brand ambassador program with the help of Sprout’s Advocacy platform, the organization reached 16 million people on social media in the first month. In 2022, content shared through our Advocacy platform earned more impressions than all our social networks combined. We had similar results at Sprout.

Buy 91
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6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 161
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

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The power of brand advocacy and its uses

Sprout Social

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy. Provide excellent customer service.

Brands 123
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6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 110