Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors).

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. You can use a few methods to determine which questions to answer.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Have them document EVERY question they receive. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 11, 2010

About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. Time for Real Time or 2. Time for Real Time or 2.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

MAY 26, 2010

I think this is the case for many companies that just jump in feet first without surveying what they're getting into. As a result their strategy falls flat, and they miss opportunities to really connect with their customers on that “passion&# you speak of.

Social Media 135

Social Media Consultant Video Strategy 135

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. Take MySpace as just one of many examples of an online property that become too comfortable with its “space.&# Answers Yahoo!

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

SEPTEMBER 20, 2010

disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. winning campaigns, measure ROI, and reach audiences. Up 50% over last year. Chris @ckochster.-=

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. That’s what you should be doing. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company.

Social Media 129

Social Media Consultant Health Care Questions 129

Webbiquity SMM

JANUARY 17, 2011

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth? by eMarketer.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JULY 8, 2008

By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc.), Creating sites on Facebook and MySpace are not either. Link drops in social media sites are not social media marketing.

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Social Media Marketing Consultant Communities 163

Convince & Convert

FEBRUARY 9, 2010

A survey of 4,875 adults (500 U.S.) I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless. Secondly I don't trust the source.

Social Media 119

Social Media Strategy Survey Social CRM 119

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Strategy Influencer Case Study 129

Webbiquity SMM

SEPTEMBER 8, 2010

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different. While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary. If I took the survey, I probably wouldn't even think of reporting that as “following a brand,&# yet he is very effective in representing his company on the social web.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Writtent Blog

JULY 5, 2016

Based in the UK and having worked in digital content for some of the largest organisations (BBC & MySpace), he now has carved a niche for himself in the training sector and also has a cool site called Thinking Outside The Blog. The ROI for buying advertising in Twitter will go up. Back to top. Andy Crestodina.

Trends 76

Trends Content Marketing Consultant 76

Webbiquity SMM

NOVEMBER 28, 2011

Tumblr, StumbleUpon, LinkedIn) and which are declining (MySpace – there’s a shock, Friendster, Ning and Hi5) as well as sharing details about the demographics of several top social networks (e.g. What’s more, nearly one-third (30 percent) of those in the survey reported a ROI of at least 150 percent!”

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Statistics Research Social Media B2B 219