Small Business Mavericks

DECEMBER 4, 2014

Here’s what she says happened last weekend: People started shopping on Thanksgiving Day and most of us used mobile devices. Instead of jostling shoulders with that crowd of fishermen-marketers right at the edge of the water, it looks like the effective strategies are more remote, in the form of targeted e-mails and mobile marketing.

Mobile 98

Mobile Banking Overview Small Business 98

Small Business Mavericks

MAY 13, 2014

When you look at what mobile marketing is, it’s this: one message aimed at multiple targets. How does a business decide which mobile marketing strategies to use? Mobile Marketing for Small Business mobile marketing mobile marketing strategy mobile responsive website design'

Mobile 79

Mobile Small Business Strategy Sites 79

Small Business Mavericks

DECEMBER 22, 2014

B2C has a good look at SEO in 2015: the 5 Essential Elements of a Successful Strategy by Keely McGroarty, and I think some of these should make it on to your list next year: Responsive design — because mobile is only going to be more prevalent in the future. The challenge is doing what you planned, right?

SEO 126

SEO List URL Small Business 126

Small Business Mavericks

JULY 3, 2011

It’s important, as a small business, to have a content marketing strategy. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. First, you need to outline what content strategies you are going to employ. So how do you do that?

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

NOVEMBER 27, 2015

When you take the time to study how the search algorithms operate and why they are important to your business, then you’ll be able to develop a search engine marketing strategy that is both effective and practical. This particular ratings update is to accommodate the increasing nature of mobile search. I highly recommend it.

Google 70

Google Guidelines Marketing Mobile 70

Small Business Mavericks

JANUARY 7, 2015

Why is that so, and how can we learn from the next big thing in gizmos when it comes to our marketing strategies? I see this as a lesson in site development and mobile marketing because people don’t usually push past difficulty unless they see a reward. . But many of these things don’t make much of a splash in real life.

How To 70

How To Mobile Cost Strategy 70

Small Business Mavericks

NOVEMBER 7, 2014

Ads on a mobile device are going to be responded to differently in different situations than ads on a TV or laptop, so plan accordingly by setting mobile preferences or adding call extensions. Online marketing strategy can be a challenging thing. Know your devices. Don’t be afraid to get a little creative.

Discount 107

Discount Price Journal Mobile 107

Small Business Mavericks

FEBRUARY 22, 2013

Smartphones have changed mobile marketing for the better. If your customers have a mobile phone, they can sign up on the spot in just a few seconds. Now is a great time to get on board with mobile marketing. Work out your mobile marketing strategy using Constant Contact’s list growing apps. For the better.

List 79

List Mobile Retail Survey 79

Small Business Mavericks

NOVEMBER 28, 2014

The site says that all video views — including ads — number about one billion every day, with 65% of those views on a mobile device. So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind.

Video 137

Video Facebook Marketing Retail 137

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. It’s interesting to note that three of them were: Mobile optimization will become more important than ever (it has). Search engine marketing has the largest share. Content marketing will be bigger than ever.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

AUGUST 11, 2014

Here is his list: re-evaluate the keyword targeting strategy. If your customers primarily use their phones to connect, your ads and site should be responsively designed and suitable for mobile devices. PPC for Small Business adwords ppc strategy responsive' PPC for Small Business adwords ppc strategy responsive'

Adwords 87

Adwords Campaign Tips Journal 87

Small Business Mavericks

OCTOBER 9, 2015

When Internet marketing started taking off and businesses began to implement it into their overall marketing strategies, there was no precedent for incorporating electronic and digital marketing techniques into a traditional marketing plan. Mobile marketing is just now coming into its own and is showing signs of huge potential.

Marketing 70

Marketing Meeting Strategy Mobile 70

Small Business Mavericks

AUGUST 9, 2012

Put together a content strategy for your home base. E-mail marketing is one of the most rewarding online marketing strategies. And work toward a video marketing strategy and mobile marketing strategy. Your complete online presence is your total online marketing strategy. Let’s start with your website.

SEO 98

SEO Mobile Analytics Strategy 98

Small Business Mavericks

OCTOBER 23, 2013

Mobile is expected to impact 87% of buying decisions in 2013. What more do you need to plan a holiday social media strategy ? Here’s a short sampling of holiday shopping stats that show how important social media is for promoting local brick and mortar stores: 65% browse online and buy off line. Online sales will increase by 15.1%

Social Media 101

Social Media Statistics Sample Samples 101

Small Business Mavericks

AUGUST 6, 2014

But when Paige O’Neill asks the question on Marketing Pilgrim, she is making a point: “I’d like you to think about how your marketing strategy might change if you thought less about channels and more about the overall customer experience you’re delivering.”

Marketing 87

Marketing Mobile Advertising Tools 87

Small Business Mavericks

OCTOBER 7, 2015

If you have a business account on Twitter and you tweet from your mobile phone, you can now capture, edit, and share videos right from the app in your phone. You want to use social media because it delivers results, and there is one area where a social media strategy can deliver huge results. That’s in the area of engagement.

Social Media 70

Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

OCTOBER 7, 2015

If you have a business account on Twitter and you tweet from your mobile phone, you can now capture, edit, and share videos right from the app in your phone. You want to use social media because it delivers results, and there is one area where a social media strategy can deliver huge results. That’s in the area of engagement.

Social Media 70

Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

JUNE 27, 2014

Is your site responsive to mobile devices? International sales might mean you need to rethink your strategy because language, currency, etc. This might be why a conversion number is low. Omnichannel isn’t just a buzzword, it’s a description of how your customer experiences your business. change things.

Review 93

Review Small Business Applications Sites 93

Small Business Mavericks

APRIL 17, 2012

You could look up the most popular search terms in relation to your business; match those terms to your keywords; then set your SEO strategies to work to target those keywords. Search engines are also looking at an individuals location, especially when it comes to mobile search, and often delivering results that target the users location.

Embedding 101

Embedding SEO Engineering Consultant 101

Small Business Mavericks

AUGUST 13, 2011

It already has become the top search engine in the world and has made forays into the mobile, software, and other various technology fields. Google Plus is just another part of the company’s strategy to become a global leader in the communications market.

Google 107

Google MySpace Privacy Forums 107

Small Business Mavericks

AUGUST 19, 2015

A marketing channel is any vertical you pursue a marketing strategy through or through which you hope to attract leads and generate customers. Mobile marketing. You should have a metrics strategy for every channel from which you hope to profit. .” What Do We Mean When We Say ‘Channel’? Television advertising.

ROI 70

ROI Metrics Campaign Advertising 70

Small Business Mavericks

NOVEMBER 20, 2014

Here’s her list: Mobile-only/Mobile-first will be the norm — everything is moving to mobile because that is how most of us will be accessing the internet. And mobile is obviously going to be on the list because it is far past being a trend. What do you think of that list?

Marketing 102

Marketing Mobile Trends Data 102