Firebelly

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Social Media Metrics That Matter Based On Your Goals

Firebelly

We’re going back to the basics when it comes to understanding social media metrics. Knowing which metrics to focus on depends on your goals. This is why it’s so important to have clearly defined goals going into your social media marketing strategy. Use these social media metrics as a guideline […].

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Cheat Sheet: Social Media Ad Metrics & Formulas

Firebelly

Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. This metric is often associated with website click ads. This metric is associated with promoted posts and sponsored updates. This metric is associated with new fan/follower ads. Impressions.

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Explaining Social Media Marketing To My Mom

Firebelly

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101. See mom, social media isn’t just a toy; it’s a tool.

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4 Free Social Media Spring Cleaning Tools

Firebelly

Spring has sprung and it’s time to clean up your social media channels! For Instagram: Union Metrics Instagram Account Checkup. The Union Metrics Instagram Account Checkup analyzes the last 30 days of activity on your account—including your posts and engagement from your fans—to give you key insights into how to improve.

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. 100 Fascinating Social Media Statistics and Figures From 2012. Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012.

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. 12 Outrageous Job Losses Due To Mishandling Social Media. 12 Outrageous Job Losses Due To Mishandling Social Media. Here are 12 examples of spectacular job losses due to social media stupidity.

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 6 Critically Undervalued Social Media Success Metrics. By Jay Baer People who say social media isn’t measurable aren’t looking very hard. Social Media and SEO massively undervalued: Study.