Socialbakers.com describes itself  as “the world’s fastest growing social media and digital analytics company” and claim “over 250,000 marketers as customers across all continents in over 60 countries”. We We caught up with  Katrina Wong , their VP of marketing to find out more about social media analytics and the future direction of one of the first companies in the world to have initial access to Facebook data. FreshNetworks: So why do you think social media metrics are important for brands and businesses? That is super powerful. MORE >>

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Moreover, even though brands’ growing participation in social media already has been a tendency for the last couple of years, a universal formula to translate the outcome of the time and resources invested into the language of a standard marketing monetization perspective has not yet been invented. An important metric to measure is the levels of reach and engagement. MORE >>

“How do you measure the ROI of your social media efforts?&#. Social media investment is a legitimate issue that businesses have to face, now more than ever. So, being the problem solver that I am, I decided to figure out how to measure the ROI of social media once and for all. Why you need a strategy before entering the realm of social media. Why you should use social media to begin with. Why you should measure the ROI of your social media campaigns! These are gleaming examples of social media done right. MORE >>

In any business venture, implementing a solid customer relationship management (CRM) strategy is paramount to success. Any burgeoning business cannot overlook social media as a means of conversing with its clientele. Now, social media allows the customer to tell you how and when they want to talk – it is up to you to be there to listen. There is no need to pale at the face of a mountainous social media campaign. To make your life just a little bit easier here’s a summary of how to build social media into your CRM efforts. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add. MORE >>