Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
Social media helps you boost traffic to your website (and your physical office!), Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. You’ll agree that proper management is in fact, the key to doing anything right. It gives you SEO tools for researching and managing a campaign.
7 Warning Signs That Your Blog Needs Better Social Media Management
APRIL 6, 2016
There is no one way to do social media right, but there are a million ways to get it wrong. If you’re guilty of any of the offences below, it’s time to step up your social media game and start getting the results your blog deserves. 1. No one is interacting with you on social media. Oktopost has a ‘lead management’ feature which is perfect for this.
The 10 Golden Rules Successful Social Media Managers Live By
JUNE 9, 2016
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. Let’s go! 1. Communicate.
Interview with Social Media Manager: Hristina Hristova from Acronis
Social Media Citizens
FEBRUARY 7, 2012
Hristina Hristova is currently working for Acronis as a global social media manager for consumer products. Hristina’s background is in social media and publishing – Hristina was a founding member of Groupon UK , and worked for the social buying giant as a social media strategist. Lastly, collaboration.
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Spring has sprung and it’s time to clean up your social media channels! For Instagram: Union Metrics Instagram Account Checkup. The Union Metrics Instagram Account Checkup analyzes the last 30 days of activity on your account—including your posts and engagement from your fans—to give you key insights into how to improve. For Blogs: HubSpot’s Website Grader.
Social Media Management Software Ranked and Rated
Convince & Convert
JANUARY 4, 2012
Today, Jeremiah Owyang and the team at Altimeter released a new report (to which I contributed) called “A Strategy for Managing Social Media Proliferation.” ” It looks at the issues faced by large corporations when social media accounts steadily expand like Simon Cowell’s ego, creating lack of coordination and increased risk for social media crisis. Among the 140 global corporations studied for the report, they each have an average of 178 different social media accounts. Solid metric.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.), Brand Awareness.
Social Media Management Software Ranked and Rated
Convince & Convert
JANUARY 5, 2012
Today, Jeremiah Owyang and the team at Altimeter released a new report (to which I contributed) called “A Strategy for Managing Social Media Proliferation.” ” It looks at the issues faced by large corporations when social media accounts steadily expand like Simon Cowell’s ego, creating lack of coordination and increased risk for social media crisis.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Your Complete Social Media Checklist
AUGUST 1, 2016
Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Guides.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Offers audits and reports plus daily social media alerts. Social Response ($) | Formerly Cotweet.
One Social Media Metric to Rule Them All
SEPTEMBER 17, 2015
Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. Important Social Media Stats You Should Monitor. 1. One Social Media Metric to Rule Them All.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
Making Sense of Social Media Analytics
NOVEMBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. The good news is that this is partly because associations seem to have mostly moved beyond the “should we be doing social media?” photo credit ).
Social media metrics: why, what and how to measure according to Jim Sterne
Social Email Marketing
JUNE 26, 2011
In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
Reposted from Sprout Social with permission. By Alicia Johnston. . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. What to Share.
4 Key Ways to Impress Clients with Your Social ROI
JULY 27, 2016
In this post, I’ll show you how you can prove your social ROI to your customers. To look at this more closely, I’ve asked the opinions of three agency experts who have plenty of hands-on experience in measuring social ROI and the challenges that it presents. Let’s hear from: Leandri Janse van Vuuren, Managi, Director of Social Media 101. Manage expectations.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
How to Create Your Social Media Strategy
DECEMBER 28, 2015
When it comes to building a solid social media strategy , there are many things to consider. Below are seven tips to equip you with the tools and information you need to take full advantage of all that social media has to offer. How to Create Your Social Media Strategy. 1. Objective: Increase Social Media Content Quality. Social Media
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges.
Association Social Media: NASTAD
AUGUST 14, 2014
——————— Please welcome Meico Whitlock, Senior Manager, Communications, at NASTAD , the National Alliance of State and Territorial AIDS Directors. 1) First things first – in what department in your organization does your role sit? Prior to my coming on aboard, each program managed its own communications needs. Who do you report to?
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. PingTags.
Faking it on Social Media: What are the Costs?
SEPTEMBER 18, 2012
Be wary professionals…fake social media accounts are increasing and if you’re not careful, they can diminish your credibility and destroy your social media high. Building Your Social Networks. Maybe it’s not that extreme, but it’s certainly tarnishing your brand and dwindling the platform that we are banking so much on (social media strategy and budget, anyone?).
Interview with Social Media Influencer: Tamara Littleton
Social Media Citizens
JUNE 9, 2011
Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. At least, not for the sake of using social media.
Social Media ROI’s Missing Ingredient
Convince & Convert
DECEMBER 10, 2014
Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs. spent. Jay Today.
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! How do you deal with negativity? Cheers!
5 Free Social Media Marketing Tools – The Expert’s Choice
MARCH 22, 2016
Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. To help with simplifying productivity, we’ve compiled a list of five free social media marketing tools that we love. What’s more: Influencers play a pivotal role in optimizing content distribution across social media.
How to Use Social Media
FEBRUARY 27, 2012
Social media is the shiny new tool. Social media for business and marketing in particular is now moving from why to how.but we mustn't let the how be the starting point.it The main question I help businesses with.is How to use social media and for me often the social media tools can be a distraction. Because social media management is often how to use a tool, rather than how the tool can help achieve the business strategy. . The best social media training? must remain why.for your business. The reason?
Latest Association-Nonprofit Social Media Jobs
AUGUST 29, 2011
Holy moly there are a LOT of social media positions out there! Didn’t we tell you the trend is UP for social media hiring? Content and Social Media Specialist , International Reading Association (Newark) – “Edit and proof content submitted by contributors for the Engage blog, the Members Only web area, and other content venues.
Instagram Business Pages are Here. So What?
JUNE 28, 2016
While Instagram advertising is managed now via the Facebook advertising interface, there will be enhanced boosting options within the Instagram app now too. Like Facebook’s Insights, Instagram’s will feature metrics like top posts, reach, impressions, and engagement around posts, as well as more data on your followers like their gender, age, and location. Ease of Access. So What?
A Deeper Look at the Twitter Metrics You Should Be Tracking
JUNE 7, 2016
While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. Home Tab.
3 Things You Must Know Before Outsourcing Your Social Media Marketing
MAY 9, 2014
Social media marketing: A confusing, mysterious, time-suck. When you find that special someone to manage your social media, don’t just rely on a hunch that they’re perfect for you – check them out online first. What shape are they really in, on social media? Don’t be wowed by vanity metrics and empty promises. Beware the vanity metric goal!
The One Mistake Every Marketer Makes with Social Media Every Day
Direct Marketing Observations
MARCH 18, 2015
Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Yes they are soft metrics, but they still do matter.
The Chicken and Egg Problem of Nonprofit Social Media Measurement
NOVEMBER 27, 2013
But one thing that occurs to me both as I read the book and as I compile the monthly social media reports is that being data-driven at an association/nonprofit is a lot harder than it is at a for-profit company. Not the case for social media. Where do you go to easily, quickly pull a report of key metrics across all those channels? Almost. At all. Great. PinReach.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And again.
24 Full Service Tools to Manage B2B Social Media
SEPTEMBER 30, 2010
As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. The social networks that each systems supports is listed along with the price (if published). We encourage anyone in the market for a social media management system to understand the features and functionality you need first, then find a system that matches your requirements and budget. Sprout Social. Argyle Social : Marketer Plan.