Jeff Esposito

MAY 16, 2012

This post contains video, click here if you are having trouble viewing. Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something that would take readers out of their comfort zone. This book should be read if you… work in marketing. hate silos.

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Marketing Discount Process Social Media 44

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment.

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Metrics Review Social Media Video 28

Jeff Esposito

MARCH 7, 2011

About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an enchanting business model.

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Review Video iPad Apple 33

Jeff Esposito

DECEMBER 15, 2012

Nicely done commercial showing what is really important…

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Video Airlines Sports YouTube 41

Jeff Esposito

APRIL 8, 2012

This post contains video, click here if you cannot view. This was definitely the first time I’d seen a QR code on a beer, click the video above to see my full breakdown. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son.

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Case Study Study Sample Samples 45

Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. With recent Facebook changes, for example, companies could either have cried ‘woe is me’ or looked to adapt their content marketing and consider the value of a promoted post ad spend.

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Social Media Marketing Overview ROI 20

Jeff Esposito

AUGUST 3, 2012

Is Oreo the NY Giants of Facebook content marketing? this is a great post from Arik Hanson where he points out how well Oreo does content marketing on Facebook. Why No One Will Watch Your Crappy Corporate “Viral” Video – I throw up in my mouth every time I hear someone talk about getting a “viral” video created.

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Guidelines Issues Groups Groups 40

Jeff Esposito

APRIL 3, 2012

Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. Sure it might not seem like a big deal since Nike is a mega-brand with deep marketing budgets, but below the surface was the athletic giant’s biggest win.

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Apparel Case Study Sports Study 43

Jeff Esposito

NOVEMBER 17, 2010

Over the weekend a video went viral of a girl at a Boston Bruins game kicking a hole in a pole in the women’s room. Similar to many viral videos it involves a person doing something really stupid, while drunk that folks get a good laugh out of. Hat tip to Barstool Sports for the videos).

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Sports Team Video Social Media 29

Jeff Esposito

JUNE 28, 2011

I love the Socialnomics videos from Erik Qualman. This year’s edition includes some great stats including: 93 % of marketers use social media for business. Below is the full video ( click here if you can’t view). If Facebook were a country, it would be the third largest country.

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YouTube Social Media Video Google 42

Jeff Esposito

MARCH 4, 2012

This post contains video, click here if you are having trouble viewing. Check out the video above for my full review. Marketing/PR/Social Media folks who work with customers. When I first heard of Brian Solis’ End of Business as Usual , I was not all that excited. Heads of support/customer service teams.

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Case Study Review Study Team 38

Jeff Esposito

MARCH 25, 2015

Marketing social media Viral Video dystopian McDonalds Taco Bell viral vidio' Yes (this blog is proof of that). Will it win awards? The only thing that can be said is that time will tell, but if units didn’t move, well, the clown got the last laugh.

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Video Social Media Marketing 20

Jeff Esposito

JULY 25, 2012

Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. Kind of scary, but really cool stuff – my full review is below: This post contains video, click here if you are having trouble viewing. .

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Review Study Research Report 43

Jeff Esposito

MARCH 20, 2012

This post contains video, please click here if you are having trouble viewing. You are in marketing. A couple of months back, I was in a discussion over my head on social television with some folks. Many of them were pro social TV and I was of the mindset that it was an up-and-coming trend. You are a tech geek.

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Mobile Trends Advertising Social Media 43

Jeff Esposito

SEPTEMBER 1, 2011

One thing that I didn’t realize stomping on Koopas and hopping down virtual drainpipes was that as I beat on the control pad, Nintendo was becoming a part of Americana in a way that was really never done before in the toy market. Below is my full video review.

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Review Influencer Industry Video 41

Jeff Esposito

SEPTEMBER 16, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Puma Afterhours Written on September 16, 2010 by Espo in Marketing , Random Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic. Enjoy this post?

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Creative Commons Disqus Influencer Comments 33

Jeff Esposito

MARCH 1, 2013

Real-Time Marketing Sucks – this is more of a fail blog than anything but worth perusing if you are in need of a laugh. If you do, watch the video below, you will laugh… a bunch. The Survey is Dead – a really interesting read here from Tom Webster on surveys and how data at times is sold and portrayed out of context.

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Foursquare Survey Data Video 39

Jeff Esposito

MARCH 15, 2012

The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. Bonus Video. Hopefully you are having just a good one with awesome weekend plans. So without further babbling, here’s this week’s edition of Five for Friday. It makes sense and can be extremely effective.

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Google Conference Meeting Issues 36

Jeff Esposito

MARCH 25, 2015

Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. Guest Post Chris Ehrlich Content Marketing newsspark' What is NewsSpark? NewsSpark is the social content hub where creators publish original content through their favorite mediums. The social content hub. Digital benefits.

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Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 8, 2011

46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). YouTube accounts for 86% of US online video watching, Hulu, the #2 site, receives just 7% ( imediaConnection ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). Where do you see it going?

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Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

MARCH 25, 2015

Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. What is NewsSpark? NewsSpark is the social content hub where creators publish original content through their favorite mediums. The social content hub. Sparks are published by anyone with great original content. Digital benefits.

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Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 2, 2015

As a marketer, it is a gateway drug and helpful tie in to discovery. Google owns email and search (video too)… Plus now they offer photo storage, privacy filters and RSS without having to leave one URL. These splits are actually fascinating to me as an Android and intenet user. and really breathed new life into Picassa.

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Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

As a marketer, it is a gateway drug and helpful tie in to discovery. Google owns email and search (video too)… Plus now they offer photo storage, privacy filters and RSS without having to leave one URL. These splits are actually fascinating to me as an Android and intenet user. and really breathed new life into Picassa.

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Google RSS Microsoft Privacy 20

Jeff Esposito

DECEMBER 9, 2010

A full writeup on the change can be seen over on Effective Student Marketing. Here is a quick video that we used for our customers to walk them through the changes. The one downside is that it negatively impacts the way that brands can interact with their fans.

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Brands Privacy Policies Education 31

Jeff Esposito

MARCH 4, 2013

Probably not, if you are one of the thousands of marketers, PR folks, movie buffs or music nuts (or a combination of the above) converging on Austin, its safe to say that you won’t see anything quite like SXSW. Is there anything like Texas in early March? The collection of people, and hipsters, is quite astonishing.

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Smart Phone Hotels iPad Energy 52

Jeff Esposito

JANUARY 7, 2013

Below’s a video of how I broke out of this to get my ideas and thoughts in order. Over the past few months I have been swamped and have had ideas stuck in my head and struggled to get them out. Where do you go when you’re stuck?

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Video Marketing 45

Jeff Esposito

NOVEMBER 10, 2010

With that audience, Disney is able to do something that was banned for companies like Marlboro – they directly market to kids. I really wish that the lighting was better and there was less noise because it ruined the video post that I had planned. Tags: Branding brand business Disney Marketing Walt Disney. Live the brand.

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Discount Groups Groups Hosting 48

Jeff Esposito

DECEMBER 6, 2011

This post contains video, please click here if you are having trouble viewing. Thanks to Daniel Agee for sharing this video with me a whiles back. Address Is Approximate from The Theory on Vimeo. Perception is reality no matter how odd it may be.

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Vimeo Video Marketing 37

Jeff Esposito

JULY 30, 2010

The buzz around the Old Spice videos won’t die. The clash of the social media know-nothings – Now this article is has a lot of great points as to what we should look for in social media marketing as well as what we should avoid in the snake oil section, however that is not the beauty of the link. Seriously how awesome is Mike Rowe?

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Creative Commons Disqus Campaign Video 24

Jeff Esposito

OCTOBER 10, 2012

Here are some more thoughts on them: This post contains video, click here if you are having trouble viewing. . One of the more interesting things for me to gaze at while driving are billboards. So many just fail at making a connection, while others just click.

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Video Marketing 40

Jeff Esposito

JANUARY 21, 2011

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media.

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Policies Travel Social Media Consultant 32

Jeff Esposito

FEBRUARY 23, 2012

I’m looking forward to the weekend and getting our house ready to put it on the market to move to the ‘burbs. 8 Social Media Metrics You Have to Measure – Good video worth the listen for some good measurement insight. In just a few short hours the five o’clock whistle will be blowing and I for one will be jacked to hear it.

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Data Real Estate Tumblr Retail 28

Jeff Esposito

MAY 6, 2011

Only downside is that the app is only available on a device that is synonymous with something animals would chow down on and they have ignored the Android market. No One “Consumes” Social Media – This post from Geoff Livingston touches on the common misnomer that is put out there among market research groups – media consumption.

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Authentication LinkedIn Conference Social Media 36

Jeff Esposito

APRIL 26, 2011

This post has a video, click here if you can’t view. One he is my hight and is called the laser show and two, Esposito is referenced as the best. A win-win in my book. Thanks to Nick Gosselin for pointing this out — RELAX.

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Video Sports YouTube Marketing 44

Jeff Esposito

APRIL 11, 2011

Back in 2007, the marketing team realized we would be missing out if we weren’t on MySpace, so I created and managed our page. Until this past October, social media has been a component of my job which was to coordinate all of the photo and video efforts for the Jimmy Fund.

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Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

JANUARY 10, 2011

This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?

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Content Review Video Marketing 38

Jeff Esposito

JANUARY 20, 2011

Unfortunately, the season has been hit by a lot of bad press lately and has not done a great job marketing or branding itself. For every great story, ad or video on a ski resort or some outdoor hockey game, there are three or four negative mentions.

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Travel Hashtag Communities Blogger 24