Small Business Mavericks

NOVEMBER 16, 2015

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above.

Small Business 70

Small Business Yammer Tools HootSuite 70

Small Business Mavericks

SEPTEMBER 4, 2014

Your business has a lot to offer, and you have poured your efforts into making it a good thing, but the truth is that marketing, in order to be effective, is not about you. Marketing Is About Your Customer. So in order to market effectively, you need to understand your customer.

Marketing 115

Marketing Tools Advertising Features 115

Small Business Mavericks

OCTOBER 4, 2012

These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. Google+ Trending Topics – Google+ is more than a social media tool. I encourage you to use them.

Research 156

Research Google Tools Trends 156

Small Business Mavericks

SEPTEMBER 9, 2013

It’s not just a marketing tool. You can use it for keyword research, market research, competitive research, or any kind of research where you need actionable data and information. You can use it to find information to write about on your blog or to find new markets for your business niche.

Research 101

Research Tools Twitter Hashtag 101

Small Business Mavericks

NOVEMBER 21, 2011

has announced that today spells the death of a search tool that has been with us since 2005. Site Explorer is a tool that many webmasters used to see who was linking to them, and who was linking to their competition. Even those search marketers who gloried in the death of Yahoo! That was when Yahoo! Site Explorer is no more.

Tools 98

Tools Yahoo Sites Metrics 98

Small Business Mavericks

NOVEMBER 23, 2012

Google+ Hangouts is more than just a promotional tool, but it is a great tool to use for any business, partly because it’s free. That alone makes them valuable business tools. But you have to have a Google+ account to take advantage of it. So, once you do have a Google+ account, what can you do with hangouts?

Google 164

Google Tools Press Release Class 164

Small Business Mavericks

SEPTEMBER 27, 2012

Soovle is a great tool for helping you do that. Soovle is a real simple tool. For instance, let’s say you enter “internet marketing.” ” Click on “internet marketing jobs” under Google and you’ll go to the search results page for that search term.

Tools 101

Tools Engineering YouTube Research 101

Small Business Mavericks

JULY 11, 2012

I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics. It seems that neither marketers no ad agencies have increased their value on blog content since 2009. I have nothing against any of those marketing tactics. Don’t get me wrong.

Marketing 164

Marketing Reputation Mobile Advertising 164

Small Business Mavericks

JUNE 26, 2012

Marketing Pilgrim has an interesting take on video marketing. Either enter the video marketing arena and make an honest go of it or risk losing business to the competition. Video marketing is not a necessity. I wouldn’t recommend it for every client, but videos are powerful marketing tools.

Video 170

Video Marketing Small Business Tools 170

Small Business Mavericks

AUGUST 6, 2014

Marketing channels are so much a part of business that the question “ Have marketing channels become irrelevant? ” seems a bit threatening to those of us who are marketing for a living. Whether it’s multi- , omni-channel, or whatever new thing comes along — marketing is still the same in the basics.

Marketing 87

Marketing Mobile Advertising Tools 87

Small Business Mavericks

JANUARY 27, 2014

Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. A blog is the best tool for audience engagement while your e-mail newsletter is the best tool for cultivating a warm list that you can mine for great direct selling.

Newsletter 107

Newsletter Marketing Small Business Social Media 107

Small Business Mavericks

DECEMBER 1, 2011

“Conversational marketing” is a term that has been around for about as long as the Internet. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.”

Conversation 164

Conversation Marketing Price Meeting 164

Small Business Mavericks

NOVEMBER 21, 2014

Why not use that visually appealing aspect of the holidays to utilize Pinterest in your marketing campaigns? The site has been reaching out to businesses and they have created a helpful page called Project Holiday to “help you add some extra tinsel to your marketing this season.” ” 3 Ways To Start.

Marketing 119

Marketing Project How To Price 119

Small Business Mavericks

JULY 25, 2014

Now I know it’s a serious tool because it is a decade of data on 98 cities in 20 different countries but wow, is it fun. This answers their question about which came first, the chicken or the egg… The Toy Is A Tool. Data crunching is not always fun, but this tool does make it amusing if you want to get sidetracked.

Marketing 87

Marketing Mobile Trends Engineering 87

Small Business Mavericks

MARCH 21, 2011

Q&A Sites And Competitive Intelligence » IM: Small Business Tool Or A Waste Of Time? If you are going to do business online, then it makes sense to use online communications tools. If you are going to do business online, then it makes sense to use online communications tools. I’m not being facetious.

Small Business 89

Small Business Instant Messaging Tools Real Estate 89

Small Business Mavericks

SEPTEMBER 23, 2014

That final segment of the marketing journey — the “last mile” before conversion — is pretty important because that’s where the final decision was made to commit to your business by purchasing what you offer. Local Internet Marketing last mile local marketing mobile users responsive web design'

Strategy 107

Strategy Marketing Mobile Study 107

Small Business Mavericks

AUGUST 19, 2013

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. Here are 4 ways you can develop a more aggressive content marketing strategy. Multi-channel content marketing - Why just limit yourself to your own blog and a few other blogs in your industry?

Content 101

Content Press Release Marketing Journal 101

Small Business Mavericks

AUGUST 14, 2014

Emotions trigger response far more than logic does, especially in marketing. Understand Your Customer With This Tool. An empathy map is a tool. The more you empathize, the more effective your marketing will be because the know/like/trust factor kicks in.

How To 93

How To Marketing Sample Samples 93

Small Business Mavericks

MAY 23, 2012

Search and social marketing are often discussed on these pages mainly because they are have been the best use of a small business owners time and money. Mobile apps allow users to bring consistency to their use of online tools. Mobile apps could well be the future of online and offline marketing. Why are apps popular?

Mobile 161

Mobile Transportation Marketing Small Business 161

Small Business Mavericks

OCTOBER 31, 2013

Social media marketing is becoming more and more of a valid (and valuable) marketing strategy for more businesses. The methods and strategies are getting to be more sophisticated, much like the old media marketing methods of the 20th century. This will do a number of things for your marketing program.

Marketing 93

Marketing Social Media Twitter Strategy 93

Small Business Mavericks

MARCH 20, 2012

When ‘pinning’ content, you can add a description, and like most social media sites, you can also include keywords using the hash (#) symbol, for example, #Pinterest, #marketing. For small businesses, this is a perfect online marketing tool since the playing field is equal, no matter how big the business.

Small Business 164

Small Business Marketing Tumblr StumbleUpon 164

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

APRIL 19, 2011

» The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. It’s been around since the earliest days of the Internet and Web-savvy marketers have been very effective in using article marketing to drive traffic to their websites and in closing the sale.

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Small Business Mavericks

OCTOBER 8, 2012

I mean in terms of marketing. Beyond the usage numbers, however, more people are starting to catch on to the idea of using brand pages for marketing. Of course, it could have something to do with Facebook being as much a creative outlet as a marketing tool. And the good news is the social network is still growing.

Facebook 105

Facebook Marketing Social Networking News 105

Small Business Mavericks

DECEMBER 15, 2011

We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? It depends on the market and how well you get your information out. The proof is there.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

JUNE 20, 2013

Five years ago, 64% of small business owners were using e-mail for marketing, according to a survey conducted by Constant Contact. 44% use event marketing; five years ago it was 20%. 84% are using more online tools than five years ago. 44% use event marketing; five years ago it was 20%. Today, that number is 98%.

Small Business 101

Small Business Marketing Statistics Survey 101

Small Business Mavericks

MARCH 30, 2015

While the zombie apocalypse isn’t a reality, online marketing is, and there are actually striking similarities. This is a quote from A Survival Guide for the Overwhelmed Online Marketer from Search Engine Journal’s SEO 101 Series. That’s P for Priorities , those basic online marketing survival strategies.

Marketing 70

Marketing Journal SEO Reputation 70

Small Business Mavericks

APRIL 26, 2013

Online marketing has increasingly grown since its inception in the early 1990s. Built entirely for sharing images, marketers have used it to embrace the challenge of sharing product images and driving traffic to their websites. Images are great marketing. And that’s why images are such powerful marketing tools.

Marketing 93

Marketing Small Business YouTube Buy 93

Small Business Mavericks

FEBRUARY 13, 2012

You can, and I suggest you look out for them as they are said to be the next big thing in marketing – smart videos. They can also be used for after sales follow up marketing and have proven to be very successful as follow up marketing tools for shoppers who have abandoned the shopping cart at some point during the process.

Video 98

Video Strategy Marketing Cost 98

Small Business Mavericks

SEPTEMBER 18, 2015

When it comes to Internet marketing, one of the most important things to learn right off the bat is the terminology. That said, here are five Internet marketing terms every small business owner should know: Domain Name – I still talk to people who don’t have a clue about what a domain name is.

Domain Name 70

Domain Name Marketing Small Business URL 70

Small Business Mavericks

APRIL 2, 2014

Use your joke as a branding tool – Some of the most successful commercial April Fool’s jokes involve brands introducing fake items for sale, new product lines based on previous successful ones, and jabs at the competition. Small Business Internet Marketing April Fool''s Branding jokes marketing'

Discount 101

Discount Marketing Small Business Class 101

Small Business Mavericks

APRIL 18, 2012

Facebook has tools that you can use to extend your reach. One of those tools is the Interests List. Facebook has a range of tools available to business owners who decide to create business pages. This will start to widen your reach, especially if they decide to share your content with others in your network.

Tools 87

Tools Discount RSS YouTube 87

Small Business Mavericks

MARCH 19, 2012

Blogs can be an aid to both a search and social marketing campaign, however, it often helps to simplify things to gain a clearer picture. In their simplest state, blogs are communication tools. Tools that initially, appear to be only one way, however, over time, they can develop into two way communication tools.

Small Business 98

Small Business Marketing WordPress Publishing 98

Small Business Mavericks

JANUARY 2, 2013

But I’d say that SEO is now becoming a part of the overall branding efforts of serious online marketers. Rand Fishkin makes predictions every year about the direction of search marketing and social media. Maybe not yet, but all the leaders in online marketing expect it to happen at some point in the future.

Google 101

Google Brands Tools SEO 101

Small Business Mavericks

APRIL 13, 2012

Is video marketing a useful SEO tool? It’s also a great way to utilize an offline marketing event for online purposes. In the mean time, watch that video and consider its marketing potential. Given the emphasis on social media in search algorithms, the answer has to be a big yes.

SEO 105

SEO Video Marketing Engineering 105

Small Business Mavericks

AUGUST 29, 2011

Three Internet Marketing Tools That Play Well Together | Small …: Three online marketing tactics that are a po… [link].'

Marketing 87

Marketing Tools 87

Small Business Mavericks

OCTOBER 9, 2015

When Internet marketing started taking off and businesses began to implement it into their overall marketing strategies, there was no precedent for incorporating electronic and digital marketing techniques into a traditional marketing plan. Video marketing has matured. Video marketing has matured.

Marketing 70

Marketing Meeting Strategy Mobile 70