Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN.

Social Media 193

Social Media Sysomos Case Study B2B 193

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

SEPTEMBER 30, 2010

During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. I’d recommend that you get some social media training – learn to do it with free tools like Social Mention, RSS feeds and a NetVibes dashboard so you really understand the process.

Sysomos 87

Sysomos Social Media Netvibes Tips 87

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback. Search Volume.

Metrics 160

Metrics Postrank Social Media Klout 160

Koka Sexton

DECEMBER 28, 2012

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. Up to recently my mission was to do this through social media. The ROI of Social Media.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

FEBRUARY 11, 2016

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Attribute/drive creative social PR campaigns. Leveraging real-time data during a crisis.

Data 230

Data Sysomos Sentiment Analytics 230

Proactive Report

JANUARY 10, 2011

The answer is yes and no – depending which part of the social media program you’re talking about. Mark Evans wrote this week in the Sysomos blog. These companies want to do social media but they don’t want to do it themselves on a daily basis. And if you read it ten years ago, then read it again.

Social Media 93

Social Media Sysomos Flickr Training 93

Direct Marketing Observations

MARCH 31, 2011

I used to be a social media purist but I’ve evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Yea social media is cool but what’s it all mean?

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

APRIL 3, 2013

Social Media Controversies Addressed, Fresh Each Week. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes “catch fire” in social media and become a meme. Social Media’s Weak Ties. Are Social Causes a One Click Pony?

Avatar 128

Avatar Sysomos Meme Curation 128

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment Graph for a Talking Bag. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. So, what was fueling the social conversation?

Case Study 138

Case Study Study Sysomos Crowdsourcing 138

Audiense

JULY 13, 2018

A traditional metric that is analyzed in regards to social media is the size of the community. It is important to consider the engagement your competitors receive and take into account their different marketing tactics and strategies. What’s your markets entire audience? Engagement. Share of voice. Overlapping Audiences.

Data 68

Data Sysomos How To Upcoming 68

Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Writtent Blog

JANUARY 10, 2014

About two-thirds of marketers say their company blog is “critical” or “important” to their business. million people blog on blogging sites and 12 million people blog via social networks ( Barnraisersllc ). 23 % of Internet time is spent on blogs and social networks ( Barnraisersllc ). Sysomos ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Josh S Peters

FEBRUARY 5, 2013

Building this will inform the rest of the strategy, content, and social media platforms you participate on. Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.

Strategy 186

Strategy Wiki Sysomos Widget 186

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. PR can and should serve a critical role in the integrated marketing mix. Where does it stop? Will it stop? Can we stop? .

Sysomos 134

Sysomos Radian6 Data Analysis 134

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. A lot of those changes have to do with Social Media, but not all of them. Prior to Social Media, we still had people connecting and sharing ideas (online and otherwise). social media. social media monitoring. brand loyalty.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Net-Savvy Executive

FEBRUARY 16, 2011

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. In a market crowded with me-too platforms, it might be the step that gets you off the entry-level rung of the ladder. There, that should be enough for another 300 social media analysis startups. :-).

Evri 91

Evri Analytics Sysomos API 91

Convince & Convert

APRIL 24, 2014

Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. Visual content can also easily be split up and adapted as content for different social media channels. Regardless of your budget’s size, social outposts are a blog’s friends. Get creative with content and posts.

Transportation 161

Transportation Sysomos Radian6 RSS 161

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social media is actually even bigger than that, though.

Tools 170

Tools Social Media Netvibes Lithium 170

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment Graph for a Talking Bag. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Writtent Blog

APRIL 25, 2013

Tweet (Source: Sysomos ). 7) B2B marketers who use blogs generate 67% more leads than those that do not. 8) 23% of total Internet usage time is devoted to social networks or blogs. Tweet (Source: Dream Systems Media ). 11) 37% of marketers say blogs are the most valuable type of content marketing.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Twist Image

OCTOBER 2, 2015

My friend (and current SVP of Marketing at Sysomos ), Amber Naslund wrote an incredibly powerful piece on her blog the other week titled, I Give You Permission To Stop Hustling. The challenge is in defining your own hustle, and to not base it off of what others say, think or do on social media. digital marketing agency.

Sysomos 40

Sysomos Communities Sentiment Instagram 40

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day.

Sites 105

Sites News Strategy Twitter 105

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Proactive Report

JUNE 24, 2010

We know by now that we have to listen before we jump into social media. There are many monitoring tools on the market now. Sysomos Read the review by Dave Fleet. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. But the question I often get asked is how? ViralHeat Read a review.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Convince & Convert

DECEMBER 28, 2015

We also produce Social Pros , the podcast for real people doing real work in social media. Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision.

Badge 60

Badge Hosting Sysomos eBook 60

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

Skills 334

Skills Social Media Sysomos Diagrams 334

Convince & Convert

FEBRUARY 3, 2015

We also produce Social Pros , the podcast for real people doing real work in social media. Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision.

How To 60

How To Badge Hosting Sysomos 60

Writtent Blog

JUNE 29, 2016

Telling them to share their thoughts in the comments or share your content on social media is also a great way to make your content actionable. of all bloggers @Sysomos Click To Tweet. Source: Sysomos. Source: Enchanting Marketing. Source: Enchanting Marketing. Don’t give them any reasons to leave.

Examples 97

Examples Tips Content Hubspot 97

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Danny WhatMough

MARCH 14, 2011

Sysomos had an interesting post recently arguing why websites shouldn’t be replaced by Facebook Pages and on NMA today, Reputation Online Editor Vikki Chowney discusses why brands should take a slightly different viewpoint and see Facebook as more than just an outpost for campaign led activity.

Platform 65

Platform Sysomos Facebook Film 65