Small Business Mavericks

FEBRUARY 19, 2011

Combine your e-mail marketing and customer service skills and make contact with that lost customer. Don’t spam them and don’t add them to your e-mail marketing list. Your aim should be two-fold – to gain feedback as to why they abandoned the shopping process, and to regain their business.

Case Study 79

Case Study Press Release Small Business Adwords 79

Writtent Blog

JULY 22, 2013

The small business landscape is arguably tougher than ever before. A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. Business Strategy.

Analysis 106

Analysis BuzzStream Marketing SEO 106

Writtent Blog

MAY 20, 2013

Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. Other features include: Unlimited image hosting (exceeds market standard). Spam checker. Autoresponder.

Newsletter 103

Newsletter Template Templates Hosting 103

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera. I say, probably not.

Yahoo 115

Yahoo Yammer Social Media Software 115

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. The basics 1. Know thyself. Do your research.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Kikolani

JANUARY 16, 2011

We blog about content marketing and social media (very broad topics and very widely covered). Usually most people use social media to promote their website, product, or business that they are generating income from. But if I had the full-time to dedicate to blogging and earning income, that would be another story.

Questions 167

Questions WordPress Postrank Blogger 167

ProBlogger

JANUARY 16, 2012

Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. So go find your target market and start talking to them. She is using these techniques for her million dollar business. Whether you are a blogger or a small business owner you have objectives you want to achieve.

Social Media 45

Social Media Small Business Twitter Blogger 45

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

MARCH 23, 2016

From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing. Now, you’ll get a full view of their marketing activities that are actually making an impact.

Twitter 60

Twitter How To Case Study Patterns 60

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. link] [link] Hot In Marketing 14 Things I Think I Think About Social Media | Blogging and Content Creation | Social Media Consulting – Convi.

Social Media 135

Social Media Consultant Video Strategy 135

Hootsuite

JUNE 12, 2020

And 62% of people surveyed by Facebook say they’re more interested in a brand or product after seeing it in Stories. If you run a small business, use the Support Small Business , Gift Cards, or Food Orders stickers. This includes when people use the Support Small Businesses sticker. Source: Instagram.

Metrics 145

Metrics Analytics Instagram How To 145

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. You can also host one free webinar for 30 minutes with 10 attendees. Zoho Showtime.

Conference 60

Conference Price Hosting Meeting 60

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

ProBlogger

AUGUST 30, 2015

The topics ranged from how to cultivate your blogging voice, to how to run your blog like a small business, and everything in between. One of the key themes of the event was to make small changes. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Email Marketing.

Training 20

Training Eventful Tips Analytics 20

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. SEOmoz recently came out with a survey that asked many practitioners their experience with keyword rankings.

Marketing 264

Marketing SEO Case Study Small Business 264

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Plans start at $99 per month.

Social Media 70

Social Media Tools HootSuite Price 70

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

Social Media 177

Social Media Hubspot SEO Diagrams 177

Razor Social

MARCH 16, 2017

Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Since every conversion represents either direct or future revenue, increasing conversion rate is a fool-proof method to maximize your website ROI and drive business growth. It’s feature-rich, yet pretty easy to use. Page Optimization.

Conversation 98

Conversation Tools Template Templates 98

Sprout Social

OCTOBER 6, 2016

Despite the challenge some businesses faced trying to prove social media ROI , a survey from Duke University Fuqua School of Business suggests it’s not stopping brands from expanding their budgets. According to the survey, businesses are spending 9.4% of their marketing budgets on social media.

Social Media 89

Social Media How To Lurker Collaboration 89

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 226

Content Tips Marketing B2B 226

Rebekah Radice

FEBRUARY 1, 2016

How does a blog support your current marketing efforts? this is a biggie – don’t overlook what role it plays in your overall marketing plan). What will your marketing funnel look like? e.g. How will your blog create business opportunities and drive sales? First, get crystal clear on your specific market.

How To 114

How To List Social Media SMS 114

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

APRIL 27, 2012

It’s from a major national random representative survey of Americans 12 plus. This is our 20th such survey, and we’ve been tracking a lot of these things for six years now. Jay : Yeah, I did a webinar earlier today with our friends at ExactTarget. We’ve been teasing little bits of data from it. Super excited.

Insurance 115

Insurance Journal Research Hashtag 115

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 229

Statistics Social Media B2B Journal 229

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Check out our webinar on the DOs and DONTs of ChatgGPT for social media. New to ChatGPT? ChatGPT prompts for writing Writer’s block, beware.

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. Evidently – at least according to this survey – blogging is far from over.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

B2B 118

B2B Content Case Study Marketing 118

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? We built our own Frankenstein.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Webbiquity SMM

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. Or that 73% of U.S.

Statistics 222

Statistics Research Social Media B2B 222