Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

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Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. Let’s dig deeper.

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Analytics Sentiment Analysis Patterns 109

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 109

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

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Social Media Marketing Social Media Management Trends 145

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. What’s the trick?

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Examples Template Templates How To 99

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

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Data Social Media Sentiment Team 140

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. That’s where social listening comes back into play.

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Analysis Strategy Sentiment Comparison 138

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

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Sentiment Analysis Patterns Price 100

Hootsuite

JANUARY 22, 2020

More than 40% of digital shoppers use social media to research new brands and products. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Doing this will help you fine-tune your social listening process and marketing efforts. Get the template now!

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Social Media HootSuite Template Templates 145

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. LinkedIn Brand Lift Tests.

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Survey Brands Sentiment Template 90

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Together, the duo conducts social listening research and generates monthly reports for relevant business lines and internal teams. It’s so much more than posting.

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Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

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Sentiment Analysis Template Templates 145

Sprout Social

JANUARY 25, 2022

To keep up with it all and better inform your social media marketing strategy , create a customer journey map. Get started with customer journey map templates. And with the support of social media market research , they also help brands in other ways. Generates marketing campaign ideas. Set your goals.

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Examples Template Templates How To 90

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. And the best way we know how to research an audience is through social listening. Once you’ve done your audience research, use your learnings to create personas to guide the rest of your launch.

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Products Social Media FAQ Sentiment 131

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Some common overarching business priorities listening can support are: Market research. Product research. Improve sentiment around customer service.

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Sprout Social

JANUARY 18, 2022

In Sprout, Listening Topics can be designed using pre-built templates or through custom queries. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. GM’s Mary Barra.

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Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. Valuable insights they make look at include: Customer sentiment.

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Collaboration Social Media Team Sentiment 117

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment. What is social media data?

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Data Social Media HootSuite Template 94

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

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Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? More time in each sales stage.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Sprout Social

AUGUST 8, 2022

This includes a dedicated intro-maker with tons of pre-built templates and transitions. The platform offers fully-customizable templates for both YouTube channel art and thumbnails, too. Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. HypeAuditor.

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YouTube Tools Analytics SEO 101

Pam Moore

SEPTEMBER 7, 2020

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. Grab my Audience Priority Worksheet and Buyer Persona Template Pack to get started in developing your audience first marketing strategy.

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eBook Social Media Template Templates 78

Sprout Social

APRIL 7, 2021

To create social media content for everyone, you also need to know why these decisions happened and the sentiments behind them. Brand new valentine's templates! ?? 120 Superb Owl templates. Use the short and popular phrases revealed by social listening to research common long-tail keywords used in search engines.

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Social Media Content Lurker Metrics 132

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

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Strategy Brands Hubspot Survey 126

Sprout Social

AUGUST 17, 2022

Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions. Looking for more inspiration to level up your social marketing campaigns?

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Campaign Social Media Tools Hubspot 120

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. at least once.

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Video Social Media How To Trends 125

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

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Conversation Badge Sample Samples 166

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings.

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Review FAQ Construction Metadata 93

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”.

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Social Media Crowdsourcing Privacy Comparison 139

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

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Template Templates How To Tourism 145

Hootsuite

MARCH 24, 2021

Digital marketing produces a ton of data. Research from Google and Forrester found half of marketers are struggling to manage their data. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Social sentiment. where to find that data.

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Template Templates Report Social Media 145

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

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Sentiment Analysis Tools Price 59

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. I've also seen a fair number of marketers lose their jobs (get fired) for lack of this knowledge and ability.

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Social Media Training Startup Team 147

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

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Analysis Social Media ROI How To 86

Social Media Strategies Summit

FEBRUARY 8, 2023

Read on to learn: Why you should create graphic templates for your team What it means to design for mobile How to more efficiently prepare your content calendar Why there is no actual “best time to post” Why you should be doing more than just answering your DMs Why engagement rate is a superior metric 1.

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Social Media Google Tips Template 200