Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

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Metrics Video Brands Facebook 127

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 128

Sentiment Marketing Analysis Loyalty 128

Dave Fleet

APRIL 4, 2011

In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Digital reputation management. Speed-up your blogging.

Reputation 247

Reputation Facebook Engineering Google 247

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. A company’s reputation is based on many factors. Corporate Reputation or Online Reputation?

Reputation 85

Reputation Press Release Airlines Construction 85

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Platform 117

Platform Instagram Video Meme 117

Jon Loomer

MAY 17, 2023

Meta has a terrible reputation on ethics. But your business and reputation are too important to risk it. What about affiliate marketing? I’m an unnatural marketer, which isn’t necessarily a bad thing. Marketing and sales often get a bad reputation because they can be so deceitful. Oh, I know.

Advertising 186

Advertising Guidelines Reputation Affiliate marketing 186

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? Bob Parsons, GoDaddy’s CEO, filmed himself shooting an elephant in Africa and posted the video online. So here’s the question: Would any amount of reputation management help GoDaddy at this point? GoDaddy has been the center of controversy before.

Small Business 105

Small Business Reputation Marketing Case Study 105

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Socialmedia.biz

DECEMBER 4, 2016

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! And if and when you draw that kind of attention, it’s usually negative.

Reputation 61

Reputation Class Yahoo Wikipedia 61

Small Business Mavericks

FEBRUARY 23, 2011

» It’s All About The Reputation Online marketing is no longer an option. The only question to ask, really, is what kind of online marketing are you going to do? Online marketing is reputation management. Online marketing is reputation management. Is Link Buying Necessary?

Reputation 156

Reputation Case Study Press Release Small Business 156

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. And Instagram is no exception. Short-form?

Instagram 142

Instagram Video Brands Compete 142

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 101

ROI Influencer Marketing Survey 101

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Know Your Consumers.

Conversation 161

Conversation Video Content How To 161

The Realtime Report

NOVEMBER 15, 2019

3 Reasons to Create a Video Brochure for Your Business. By 2020, approximately 82% of all internet traffic will come from video. Today, video has a significant role in business marketing success. Implementing video in all marketing efforts will help propel your business to a higher level of success.

Video 96

Video Embedding Meeting Reputation 96

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you. It happens all the time. But what can do?

Content 318

Content Marketing Notification Creative Commons 318

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

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Influencer Marketing Reputation Collaboration 127

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 The number of likes on a TikTok video isn’t meaningful if your target audience isn’t on TikTok. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 126

Marketing How To Sample Samples 126

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular? In one word: convenience.

Video 76

Video Film Meme Trends 76

The Social Media Incubator

APRIL 13, 2012

Caroline’s tips for managing your businesses reputation online: 1. Engage in an ongoing online marketing campaign to get the positive word out about your business. “It comes down to knowing how to be proactively strategic and how to handle them correctly that determines whether they will be an asset or a problem for your business.”.

Reputation 121

Reputation Press Release Review Retail 121

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. The number of comments viewers have left on your video.

Metrics 52

Metrics Analytics YouTube Video 52

Kikolani

MARCH 17, 2016

Everyone loves videos. From the toddler dancing along with Barney to the technology officer looking to understand and compare various business apps via explainer videos. Cisco forecasts that in 2019, consumer video Internet traffic will comprise 80% of total consumer video Internet traffic globally versus 2014’s 64%.

Video 100

Video Content Marketing Applications 100

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 118

Strategy Brands Content UGC 118

Social Media Marketing

JUNE 22, 2018

As any smart marketer would tell you – marketing is all about identifying the latest trends and capitalizing on them. When we mention the term ‘latest’ in the world of internet marketing it assumes an altogether different proportion. Also Read Digital Marketing is a Necessity Why Businesses Should Hire an SEO Company?

Trends 124

Trends Marketing Tips Comparison 124

The Realtime Report

SEPTEMBER 4, 2012

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Data point: United’s stock price fell 10% , losing $180 million in value, in the 4 days after David Caroll posted his “United Breaks Guitars” video.).

Reputation 175

Reputation Company Social Media Policies 175

The Social Media Incubator

APRIL 13, 2012

Caroline’s tips for managing your businesses reputation online: 1. Engage in an ongoing online marketing campaign to get the positive word out about your business. “It comes down to knowing how to be proactively strategic and how to handle them correctly that determines whether they will be an asset or a problem for your business.”.

Reputation 111

Reputation Press Release Review Retail 111

Kikolani

APRIL 11, 2012

Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. Actively develop your reputation by creating “positive” content. Me On The Web.

Reputation 167

Reputation Blogger Tools RSS 167

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 113

Social Media Brands Marketing Meme 113

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 101

Influencer Marketing Collaboration ROI 101

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

ROI 138

ROI Team Social Media Metrics 138

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 87

Marketing Privacy Policies Issues 87

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. Monitoring should be a key aspect of your overall TikTok marketing strategy. You can create customized dashboards to help track and measure the performance of your social marketing efforts.

Tools 99

Tools Strategy Brands Sentiment 99

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 95

Social Media HootSuite Guidelines Marketing 95

Pam Moore

APRIL 13, 2018

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. Top 10 Content Marketing Myths.

Content 162

Content Marketing Training ROI 162

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 100