Jon Loomer

MAY 15, 2023

Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions. Too many questions about Meta advertising assume an easy answer. This stuff isn’t black and white. It just isn’t possible. What industry is it?

Advertising 158

Advertising Real Estate Cost API 158

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Writtent Blog

DECEMBER 29, 2023

If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs. If you’re creating articles, white papers, videos, case studies, and other content in addition to blogging, your editorial calendar is full.

Project 98

Project Hubspot Case Study Cost 98

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Not Facebook. Not Instagram. Not LinkedIn.

Strategy 166

Strategy Marketing Training Small Business 166

Mindjumpers

AUGUST 3, 2011

Tweet Yesterday, ReadWriteWeb published a sponsored article regarding 9 useful social marketing insights for CMOs, which is written by Awareness ‘ Vice President of Marketing & Sales, Mike Lewis. Similar Posts: How to Drive Business Value with Social Marketing Funnel [white paper].

Marketing 170

Marketing Social Media Questions Research 170

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Ask questions on social media.

Content 124

Content Brands Findability Marketing 124

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing. Would you like answers to these questions?

Training 78

Training Marketing Consultant Template 78

Mindjumpers

AUGUST 24, 2011

Mike is the VP Marketing, at the Boston based company Awareness Inc. The Workshop: The three-hour workshop had about 30 participants and we took them from measuring their Social Marketing IQ through case studies and best practice learnings on the best ways of organizing, managing, engaging and measuring their social media efforts.

Social Media 178

Social Media Case Study Marketing Conference 178

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 230

Strategy Content Marketing BuzzStream 230

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Take for example your classic white paper.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. billion questions have already been asked. Terse, keyword based searches are no longer the norm as people become more comfortable with asking more common language styled questions in their voice powered searches. From comScore’s “2015 U.S. Learn more about Bing Network .

Syndication 100

Syndication Hotels Marketing Yahoo 100

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Sprout Social

JANUARY 13, 2021

Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important.

Social Media 90

Social Media Marketing Newsletter URL 90

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. The question is, where to start? So what makes the agency model unique?

Social Media 52

Social Media Marketing How To Cost 52

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. billion questions have already been asked. Terse, keyword based searches are no longer the norm as people become more comfortable with asking more common language styled questions in their voice powered searches. From comScore’s “2015 U.S.

Syndication 100

Syndication Hotels Yahoo Journal 100

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? If you take a look at the questions above, the root of them is “how much do I share and with who?” What do I share? Authenticity.

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

JUNE 27, 2016

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall.

Advertising 122

Advertising Facebook ROI Training 122

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. Additionally, recent Facebook algorithm changes and announcements have made many people question if organic reach is still alive. Is Organic Reach Still Alive?

Organization 102

Organization Trends Social Media Report 102

Pam Moore

OCTOBER 18, 2017

Can you answer these questions? Many marketers struggle with developing and communicating their brand story publicly. Why you must know your unique position in the market. Digital Body Language: 105 Factors Impacting Your Brand (white paper). What is your brand story? Who are the characters in your brand story?

Brands 167

Brands Content Template Templates 167

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. click to enlarge). It happens.

SEO 100

SEO B2B Consultant News 100

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. A HUGE component of online marketing is about social media. Storytelling is at the heart of any strong marketing strategy. Individuals.

B2B 178

B2B Loyalty Conversation Buy 178

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Writtent Blog

OCTOBER 24, 2013

When creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel—also sometimes known as a sales funnel—there’s a good chance you’re losing many of your potential buyers. Anatomy of the Marketing Funnel. White papers.

Content 68

Content Discount eBook FAQ 68

Ignite Social Media

AUGUST 3, 2017

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. With these basic questions in mind, the community manager begins to form the initial concept for the post or campaign. Our Mindset in the Moment™ white paper is available now for your reading pleasure. HEALTHY DISRUPTION.

Social Media Management 101

Social Media Management Social Media Communities Content 101

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Small Business Mavericks

JANUARY 30, 2015

We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. The classic “Who, What, Why, How, When” questions are a good start for your interview so the story can be revealed.

Case Study 70

Case Study Study Guidelines Marketing 70

Convince & Convert

AUGUST 21, 2015

If marketing and sales departments want to get firing on all cylinders, they need to work together. The sales department is one of the best resources for the marketing team to create and visualize new ideas ! The marketing manager and sales manager should be meeting together anyway, but if you’re not, start doing it.

Collaboration 60

Collaboration Content Marketing Issues 60

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This includes answering questions and publishing educational content to nurture leads. Do activities such as customer care and content marketing contribute big-time to closing and retaining leads?

Team 103

Team B2B Platform Analytics 103

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. A HUGE component of online marketing is about social media. Storytelling is at the heart of any strong marketing strategy. Individuals.

B2B 130

B2B Loyalty Conversation Social Media 130

Webbiquity SMM

DECEMBER 13, 2011

ask and answer questions). With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Interact (e.g.,

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

MAY 27, 2016

Here are 15 things that smart, social savvy business marketers never do on Facebook. . If you have to question if it is spam you are posting, then it probably is. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Spam the Facebook wall of your friends.

Facebook 113

Facebook Marketing Groups Groups 113

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Target marketing messages better–reach the right people at the right times–in order to maximize responses to important calls to action.

Social CRM 213

Social CRM Skills Project Process 213

Social Email Marketing

OCTOBER 18, 2010

Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not.

Social Media 75

Social Media Social CRM Social Bookmarking ROI 75

Ignite Social Media

SEPTEMBER 26, 2017

With the amount of content posted daily on social media, marketers have the blink of an eye to make their content stand out amongst all of the other noise. You’ll want to download our white paper to read about the whole approach, but let’s focus on the WIIFM (what’s in it for me) factor today. Which is a challenge.

Sports 98

Sports Journal Compete Feed 98