Hootsuite

MAY 20, 2020

It’s relatively easy for an imposter to create a social media account that looks like it belongs to your company. This is one reason why it’s so valuable to get verified on social networks. When your connections are tricked into handing over confidential information, your reputation suffers. Create a social media policy.

Social Media 144

Social Media Tools Tips Policies 144

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins.

Examples 59

Examples Brands Sentiment Reputation 59

Mindjumpers

APRIL 18, 2011

When the social media team has become acquainted with the policies and guidelines for fostering performance and governance, the next step is ready to be taken. The larger the company, the greater the risk – and drafting policies and providing training to employees can prevent unfortunate details from spreading.

List 243

List Engagement Social Media Guidelines 243

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Try for free Ready for the next level?

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

FEBRUARY 19, 2014

So be upfront with your employees about your privacy policy. Not looking bad in public is the issue employers worry about most when it comes to their employees’ activities in social media. The value of social media in the workplace is its ability to relay spontaneous and authentic communications.

Social Media 240

Social Media Privacy Training Policies 240

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Training 165

Training Social Media Brands Small Business 165

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media. Why create a social media policy for banking employees?

Banking 95

Banking Policies Template Templates 95

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Policies 93

Policies Template Templates Examples 93

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 126

Social Media Reputation URL Badge 126

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Mindjumpers

AUGUST 12, 2010

It’s you and me What works in marketing and what is currently trending is that people in general, all over the world in fact, are highly engaged in different social and ethical issues. Having the human aspect to your business is absolutely crucial, and is one of the fundamental goals in social media marketing.

Tips 193

Tips Guidelines Blogger Policies 193

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Mindjumpers

SEPTEMBER 24, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Too bad since blogs are really social media hubs and more. But there is hope, since blogs are almost a must for all businesses that want to do “something&# with social media. Today, companies face a new challenge: social media.

Social Media 220

Social Media Forums Disqus Social Networking 220

Techipedia: Tamar Weinberg

MAY 19, 2008

There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Do you want to focus on reputation management issues to no end because of something that could have been dealt with in better ways? At the end of the day, everyone becomes a winner.

Reputation 100

Reputation Airlines Digg MySpace 100

The Way of the Web

FEBRUARY 9, 2014

Social Media policies and guidelines are vital for every business and employee. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media.

Guidelines 65

Guidelines Social Media Committee Microblogging 65

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN.

Social Media 193

Social Media Sysomos Case Study B2B 193

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ).

Directory 189

Directory RSS Sites Syndication 189

Direct Marketing Observations

JUNE 28, 2010

Crisis management, contingency planning, reputation management, leadership, why are these so hard? Why are crisis management policies and plans needed? You never know when groups, large groups, will take to social networks, large social networks and complain about your company. Yet another cautionary tale.

Groups 122

Groups Groups Policies System 122

Techipedia: Tamar Weinberg

JANUARY 25, 2008

Twitter is also a tool to get feedback, to network, to take notes, to market your product, to communicate with customers, to set up meetings, and to find prospects — among other things. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

MARCH 16, 2008

With that said, it’s just two days away to the Internet Marketers of New York charity party in NYC (during SES NY) which is sponsored by the coolest guys on earth, Best of the Web. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Accelerated by MaxCDN Content Delivery Network.

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. Kn ow your social media source’s demographics.

Social Media 100

Social Media Digg Brands Marketing 100

Buzz Marketing for Technology

AUGUST 1, 2008

As Director of Social Enterprise Evangelism, Gia is on the front lines of social networking and collaboration. Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software.

Jive 100

Jive Communities Collaboration Policies 100

Techipedia: Tamar Weinberg

JULY 21, 2009

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. If a company wants to have a stellar reputation today , they better think about giving good customer service.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). rants, and funny posts about the search marketing industry in general. Well, unfortunately, your reading list has just lengthened.

Marketing 100

Marketing StumbleUpon MySpace Yahoo 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

They don’t follow guidelines on contact form policies on what will be covered and what won’t be. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. He’d also have done the outreach personally since I’ve met the guy at social media events.

Social Media 272

Social Media Engagement Forums Policies 272

Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. With 54% of companies banning social media usage we also further investigate the pathway for this trend. Is your Social Media Policy relevant?

CSR 65

CSR Eventful Social Media Forums 65

Techipedia: Tamar Weinberg

JUNE 11, 2010

Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. And these three social networks, which were based on very similar concepts, predated the Facebook that we know and love today. or to actually give the social network a fair chance.

MySpace 102

MySpace Facebook Web 2.0 Yahoo 102

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Great content, #2, works across the board for social media. Is MySpace marketing really worth it? How can I market effectively with Flickr ?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Here are five steps you can take: Review In a committed relationship, if there is any hint of disagreement in the social space, it’s time to sit down and look at one another’s social networks. We almost have to create our own personal social media policy. Try to stay calm and collected when you do so.

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As a social media marketer, you might be ill-prepared for these unpleasant experiences.

Social Media 221

Social Media Marketing Digg Consultant 221

Laurel Papworth

MAY 17, 2010

Also a diagram on private to public social networks. The New York Times had an interview with Facebook’s public policy executive, Elliot Schrage. Social networks will take a lot of abuse from community hosts. Twitter: Reputation Management in Social Networks (18). I kid you not.

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. This is broadly defined to include anything from unclear landing pages, a lack of a privacy policy, misleading ads, or unclear billing practices. Advertising Bans. Like this post?

Adwords 171

Adwords Price Review Privacy 171

Laurel Papworth

MARCH 22, 2010

I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you&# ) and was in the mood to shine some social media spotlight on to poor customer service in Australia. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites.

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Proactive Report

AUGUST 6, 2009

While one study shows that the number of companies now using social media marketing has jumped from 20% in 2007 to 66% today, the national study of management, marketing and human resource executives.reveals that one in eight has concerns about what the effects might be. closely followed by damage to the reputation (37%.)

Company 45

Company Social Media Policies Reputation 45

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments). If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

Apple 154

Apple Twitter Forums Policies 154