Direct Marketing Observations

MAY 28, 2010

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. Create microsites using social platform providers. Tags: Social Media marketing marc meyer. What do those activities look like?

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

OCTOBER 27, 2023

We all know how to fire up a computer and “go” to a social platform but at that point, all bets are off on what happens next, and lastly, 3) How can consuming content and being cautious NOT be mutually exclusive? That being said, throwing caution to the wind starts with that first click within any social platform. Does it not?

Social Media 130

Social Media How To Privacy News 130

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

MAY 13, 2022

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? The volatility of it all, every platform buzzing, converging all at once, 24/7, the noise, it’s all still there. Suffice it to say, the guilts have driven me to finish this piece.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MARCH 1, 2017

The need to have an over-arching strategy to every social media platform is not only a key to success but it should be a mandate. But marketers need to understand how each platform relates to not only what they want to do but also in how it might relate to its current customers but future prospects.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. Would you agree that essentially, B2B marketers, are relying on a definition of engagement that a) really doesn’t mean much anymore in social media and b) shouldn’t apply to them? Quit looking at them through a B2C lens. Let’s simplify this.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

MARCH 17, 2015

This is what digital marketing has become. Creating a truly fluid customer experience might be automated across devices and platforms, but to understand what your customer wants and needs has to be interpreted manually. The world of the content marketer resets every day to square one. It’s a game.

Content 100

Content Curation Data Platform 100

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. I had mentioned in a previous post how it resets every day.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

SEPTEMBER 23, 2010

Second, the usage changed from a vehicle or platform for dialogue, to a vehicle or a platform to talk at people. Call it the great migration of marketing to Twitter. In fact if you ask the developers of Twitter, they themselves will tell you that Twitter is a media consumption platform. We all use it to push content.

Twitter 185

Twitter Conversation Trends Platform 185

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. Particularly as it corresponds to different platforms? We get new toys and platforms coming at us all the time.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

NOVEMBER 24, 2010

It was cool, different and most of all it was viral which is the holy grail for all digital marketers. Is it a platform? Because Google understands that if you can keep your people in network, then you can market to them, you can sell to them, and they are that much more valuable to you and your partners. Is it tools?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

MAY 31, 2011

Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. It’s the burning question that every marketer wants to know.They are constantly asking themselves how can we get people in and keep them in? Reward them.

Social Networking 168

Social Networking Questions Organization Comments 168

Direct Marketing Observations

APRIL 12, 2012

The plethora of platforms and devices has allowed everyone to have that voice, but the challenge for those with voices wanting to be heard, is the choices and platforms are multiplying like rabbits. Social media is like that. So how does one get around? You have to have an experienced navigator. Someone who knows the lay of the land.

Social Media 143

Social Media Tools Engineering Platform 143

Direct Marketing Observations

SEPTEMBER 4, 2015

In 2016, it should be readily apparent that each relevant social platform has a specific value to us. If you, as a digital marketer still don’t know what that value is, well then, shame on you. Let’s stop for 30 seconds and re-look at that value of each. Let’s take stock really quick.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

JANUARY 20, 2010

As new marketers and companies flock to Twitter, their predisposed notions of how to use Twitter have been fueled not only by us subconsciously, but also by other marketers and individuals who “think&# that the best way to use Twitter is as a one to many broadcast mechanism. The conversation and ensuing relationship.

Sentiment 189

Sentiment Twitter Microblogging Hubspot 189

Direct Marketing Observations

FEBRUARY 24, 2012

I am a marketer that sells cowboy hats or western hats. I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. Marketers and brands will need to land the plane in 2012. 4) Converting the traffic -This is the holy grail of web marketing and sales.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

JUNE 28, 2010

The great thing about social is that we can suggest specific ways that they can use social media to amplify what they are doing, that might be of interest to people who are not brand enthusiasts- and we can tailor platforms and tools to meet the needs of staff and customers. As I have said in the past. That’s not my job. Be transparent.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

FEBRUARY 25, 2011

Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth. Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 If we were, I would think much more would be happening in this space and business.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

MARCH 21, 2016

The entertainment industry is now built upon “Jenga” blocks of streaming services, subscription services, platforms for buying, sharing and saving music. So the balance is playing your music, marketing your music and selling your music. in a nutshell. What’s changed since then? Artists can do it but it’s tough.

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

JULY 15, 2011

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. It is now purely a content consumption and content push platform. Blink…Blink…. Let’s fast forward 11 years. Stay tuned.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

JANUARY 14, 2010

It also serves as a document/template for marketers to use to gauge where they stand before they go traipsing into a client stating that they are a social media expert. Paul recently wrote an amazing post titled, Integrating Social Media Platforms? Handy, for those of us with thousands of bookmarks. Paul Gillin. A great read.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

MAY 10, 2011

Can an internal socially powered ideation platform or network empower and propel an employee into massive production and an upbeat morale? How does social enable Juan in shipping who busts his ass and yet no one notices because he’s so quiet and chooses not to use that hot new internal platform?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

OCTOBER 29, 2010

If I had to choose how I was going to engage it would be built on great content across multiple platforms-that’s what’s going to create conversations. Tags: content marketing social media content strategy tom martin. Conversations are the bi-product. Why is this so shocking?

Conversation 143

Conversation Content Study Social Media 143

Direct Marketing Observations

APRIL 12, 2018

We have to take the content that is pushed out on all social platforms and do the following: Consider the source, consider why it’s being shared, consider what the end game might be, determine its value to you and your org. At the end of the day, give me the thought leader, not the influencer.

Influencer 131

Influencer Social Media Meeting List 131

Direct Marketing Observations

APRIL 26, 2011

The new service is Facebook’s latest attempt to tap into the multibillion-dollar market for daily deals online and additionally adds the element of commerce as well as further keeping their users “in network&# on Facebook. . The deals may show up on a users’ news feed, or in ads on the dashboard on the left.

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

JUNE 19, 2012

Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing. Even if it was an honest mistake. But something has happened. No, social isn’t dead, not by a long shot.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

APRIL 12, 2018

Readers have to take the content that is pushed out on all social platforms and do the following: Consider the source, consider why it’s being shared, consider what the end game might be, and then determine its value to you and your org. At the end of the day, give me the thought leader, not the influencer.

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

MAY 21, 2013

Tumblr users are passionate and are worried about what will happen to their platform. Yahoo’s recent announcement of it’s intent to purchase Tumblr has brought out the virtual fangs. Let’s take a look at some of the more creative responses. . . . Though the spin is that Yahoo will not screw it up.

Tumblr 226

Tumblr Yahoo Posterous Startup 226

Direct Marketing Observations

MAY 13, 2011

Recently I was asked by a school administrator whether Facebook should be used as the platform for communication with another school in another part of the world. Social media platforms are owned by the companies that run them, and, as such, they are the only ones holding all the data on your customers and your interactions with them.

Social Media 180

Social Media YouTube Data Platform 180

Direct Marketing Observations

DECEMBER 19, 2011

We’re getting closer, more and more corporations seem to now understand that you need to associate some type of KPI to a social initiative, which is a start in the direction of measurement; but you still had the camps of “ you can’t make money from social media” to “let’s just grow our audiences across all social platforms and call it a win”.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

NOVEMBER 2, 2012

Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? It’s actually been gasoline on an open flame. Which sadly, is usually the case.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

AUGUST 10, 2011

But look at what organizations and institutes now have to deal with… Yes there are other digital platforms that are in play during all of this but it is Twitter which seems to be the primary conduit for real time conversations, and updates during the riots in London. It is the nature of the world that we live in today.

Hitwise 152

Hitwise Social Media Platform Eventful 152