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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 221
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5 B2B Marketing Strategies Your Business Needs to Use

The Realtime Report

5 B2B Marketing Strategies. That said, it’s still crucial to come up with a B2B marketing plan that makes you stand apart from the competition and gets you noticed. The right B2B marketing plan will help you attract more visitors and generate and close more leads. Focus On Mobile Advertising.

B2B 113
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Improving Marketing ROI – 3 Top Tips

Bill Hartzer

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Improving ROI is a linear process and cannot be achieved overnight.

ROI 111
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5 best TikTok marketing agencies in 2023

Sprout Social

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign 150
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How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Focused KPIs.

ROI 60
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11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. To draw accurate conclusions that lead to actionable insights, you will need to leverage the power of a marketing dashboard. .

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