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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022.

Trends 147
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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

70% of YouTube video views are on mobile devices. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. An astounding 81% of Facebook users globally are mobile-only. Facebook Facts and Statistics.

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21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. These are all important Snapchat statistics in 2020 for businesses and brands.

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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Use them to narrow down your targeting efforts—and boost your social impact.

LinkedIn 138
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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? YouTube user statistics. use YouTube.

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What’s the best way for brands to use Instagram video?

Sprout Social

Video is taking over social media at large. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? But what separates Instagram video from that of competing social networks? Short-form?

Instagram 143
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8 Predictions for Social Media Marketing in 2022

Pixlee

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. 49% of business videos are less than 60 seconds long.