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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. This also allows you to make more informed decisions regarding future content strategies. Post promotion: Implementing paid and organic strategies to boost posts.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. You can’t do it all alone.

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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. You need to know which content strategy gives you the results you’re looking for.

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How social media collaboration can boost your strategy’s impact

Sprout Social

Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business. A successful social media strategy is rooted in collaboration. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources.

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11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. To draw accurate conclusions that lead to actionable insights, you will need to leverage the power of a marketing dashboard. .

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15 of the Best Free Content Calendar Templates

Social Media Strategies Summit

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. With that in mind, we’ve rounded up 15 free content calendar templates you can start using straight away. Image source.

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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Axa Insurance implemented a messaging-first strategy using Sparkcentral. We also launched new message templates to help enrich your communications. Lastly, we updated the Microsoft Dynamics 365 App.