Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Webbiquity SMM

JUNE 21, 2016

As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews.

Google 104

Google Tools Sample Samples 104

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Luckily there many automation tools for content discovery. Dark Arts of Content Marketing.

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Consultant Social Media Content Marketing 268

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Convince & Convert

JUNE 2, 2011

Last week I spoke about The NOW Revolution at a dinner for 50 or so social media and email marketers, all employed by major corporations based in NYC. She asked me several questions about specific social media measurement tools, and what I thought of each of them. Tools Don’t Pick Metrics. It was a great time.

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Metrics Tools Statistics Software 129

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts.

Tools 100

Tools Sample Samples Facebook 100

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

The Realtime Report

JUNE 21, 2019

Is Your Business Using All 4 of These Core Customer Experience Metrics? Behold these eye-opening statistics: 87% of customers share positive experiences. It is important for businesses not to overreact to this metric, because there can be more to the story. Just how important is it to “wow” customers these days?

Metrics 79

Metrics Aggregator Price Loyalty 79

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

agora pulse

APRIL 27, 2017

The World of Social Media Tools is an overcrowded, making it difficult for users to navigate the maze of features and pricing offered to them. As with every crowded market, the early players who raised massive VC money dominate the awareness game. 23 Experts Tell Us.” Let’s dive in into each bucket and see what should be done.

Social Media Management 125

Social Media Management Social Media Tools HootSuite 125

Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth.

Process 111

Process Sentiment Analysis Applications 111

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 80

Template Templates Social Media RFP 80

Kikolani

DECEMBER 20, 2016

Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. This is the ultimate SEO tool to help your digital marketing campaign.

Campaign 61

Campaign Tools HootSuite Marketing 61

Kikolani

DECEMBER 20, 2016

Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. This is the ultimate SEO tool to help your digital marketing campaign.

Campaign 60

Campaign Tools HootSuite Marketing 60

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 127

Tips Sentiment Marketing Real Estate 127

Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . The matrix does so on the basis of two main factors – market attractiveness, and company competitiveness.

Marketing 138

Marketing Apple Strategy ROI 138

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350

Analytics Social Media Trendrr Digg 350

agora pulse

MAY 17, 2018

Facebook has released a new Test & Learn tool to take the guesswork out of measurement. It answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business. Where to Find the Test & Learn Tool. Next, click on “Create review”.

Tools 123

Tools Comparison Facebook How To 123

agora pulse

MAY 17, 2018

Facebook has released a new Test & Learn tool to take the guesswork out of measurement. It answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business. Where to Find the Test & Learn Tool. Next, click on “Create review”.

Tools 122

Tools Comparison Facebook How To 122

Keyhole.co

JANUARY 23, 2024

billion active users, and statistics show that this number​ is growing. Regularly tracking and reviewing your Facebook analytic data​ is​ an excellent way​ to understand how your marketing strategies are performing and what you need​ to do to optimize them for even better results. What Facebook metrics should you be tracking?

Template 59

Template Templates Analytics Report 59

OnlineRockersHub Marketing Blog

JANUARY 24, 2020

Influencer marketing is all set to become a billion-dollar market with an increasing number of brands and businesses gaining commendable benefits. Common Influencer Marketing Myths and the Truth Behind! 1 Influencer Marketing is Expensive. 1 Influencer Marketing is Expensive. How much have you spent until the date?

Influencer 82

Influencer Marketing ROI Metrics 82

Hootsuite

JUNE 16, 2021

“Think about how often your audience wants to hear from you,” says Brayden Cohen, social marketing team lead. Key Instagram statistics to keep in mind when posting: Instagram has 3.76 View all the latest Instagram statistics here , and details on Instagram demographics here! Find more Twitter marketing wisdom over here.

Social Media 145

Social Media HootSuite Statistics Template 145

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Keyhole.co

MAY 4, 2023

Several third-party tools and individual developers could leverage these to build automated solutions and side projects. As per several reports , the $100/mo plan is found to be limited, while the $40,000/mo enterprise plan is almost unaffordable for budding third-party tools. Yes, we are talking about the pricey affair of Twitter API.

API 52

API Price Marketing Analytics 52

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Oktopost

OCTOBER 28, 2022

Between native social dashboards on the individual networks themselves, and the fact that each network measures different KPIs, a digital marketer or social media manager can spend hours trying to track and measure their impact on social media. What will you do with better LinkedIn Page metrics? And it just got even better.

LinkedIn 62

LinkedIn B2B Metrics Report 62

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish?

B2B 62

B2B Metrics Comparison Education 62

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. Social media and B2B marketing are a better pair than many business people think. After setting your goals, you can choose which metrics to consider to track your progress. LinkedIn marketing has great potential that should be used.

B2B 130

B2B Social Media Strategy How To 130

Keyhole.co

MAY 31, 2023

You should start measuring your social media statistics with that of the set benchmarks across your particular industry. Compare your engagement rates with your competitors Use social media analytics tools There are many social media analytics tools available that can help you identify your competitors. Set achievable goals.

Social Media 52

Social Media Strategy How To Analysis 52