Hootsuite

DECEMBER 8, 2022

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. The benchmark is essentially the norm for social media marketing success.

Social Media 120

Social Media HootSuite Real Estate How To 120

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 105

Template Templates Social Media RFP 105

Webbiquity SMM

JUNE 21, 2016

This metric represents the number of persons who are following a user’s posts at Google+. Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Sample review: The Google+ tool “I find really useful is CircleCount. Google Review Count: 70,400.

Google 104

Google Tools Sample Samples 104

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. This free-to-download resource makes it simple to: Summarize your social strategy Highlight your wins Communicate key metrics Focus on next steps.

Template 112

Template Templates Report Social Media 112

Ignite Social Media

JANUARY 24, 2020

We took a sample of 47 Facebook pages to see if we saw a similar trend. On average, the pages in this sample grew at a median of 1% over the course of a year and a mean of 5% (there were some outliers, especially with smaller pages). Check out our recommended metrics here. The conclusion was that growth is flat.

Brands 181

Brands Sample Samples Facebook 181

Social Media Strategies Summit

APRIL 4, 2019

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. 94% of marketers agree that it’s becoming harder to tell whether an influencer is genuinely influential. .

ROI 103

ROI Influencer Marketing How To 103

Buffer Social

APRIL 19, 2017

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? Chapter 1: 28 Instagram metrics and insights to measure and improve your performance.

Metrics 109

Metrics Analytics Instagram Tools 109

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 5) Edgerank Checker.

Tools 100

Tools Sample Samples Facebook 100

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016. Methodology.

Metrics 60

Metrics Brands Facebook Sample 60

Waxing UnLyrical

AUGUST 1, 2014

.” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? However, when given a choice we absolutely should not and, even if we have to, we should be trying to educate our clients on better and more effective metrics. ” So I do get it.

Sample 252

Sample Samples Metrics Consultant 252

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Which Hashtag Metrics Should I Track? You should always aim to prove the effectiveness of your marketing campaigns. Which Hashtag Metrics Should I Track? Table of Content Why Should I Measure Hashtag Performance?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Oktopost

NOVEMBER 16, 2021

As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. Here are just a few samples of what you can build: A B2B social media manager can get lots of invaluable information from this dashboard. Good stuff.

Team 124

Team Social Media B2B Sample 124

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 139

Examples Campaign Tips UGC 139

Jon Loomer

FEBRUARY 7, 2024

One area I’ve found GA4 (which I hate, by the way — LONG LIVE UNIVERSAL ANALYTICS ) useful here is for reporting of quality metrics like time spent and other events performed. A Note on Small Sample Sizes And finally, it’s important to drop the reminder that sample size matters. It matters a whole lot.

Report 173

Report Sample Samples API 173

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. More often than not, clients didn’t buy it. They still don’t.

Influencer 199

Influencer Campaign Report CPM 199

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Report 185

Report Hubspot Marketing ROI 185

Social Media Strategery

DECEMBER 22, 2020

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger. The metrics of what a successful employee is has to start including those behaviors you want to see.

B2B 65

B2B Marketing Sample Samples 65

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Akamai Marketing

NOVEMBER 13, 2012

In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. The first step in any kind of marketing measurement is the strategic planning phase. Its by determining your goals that you determine metrics, KPI’s then tactics.

Template 203

Template Templates Social Media Sample 203

Jon Loomer

JULY 16, 2018

Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. Properly understanding reach tends to be a source of confusion for many marketers, particularly when it comes to reporting on Organic Facebook Reach. It can be a vanity metric that is not connected to actual results.

Report 124

Report Facebook Sample Samples 124

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 121

Marketing How To Software Team 121

Keyhole.co

DECEMBER 31, 2022

Reach vs. Impressions is a common dilemma causing confusion amongst marketers and social media users alike. Let’s jump right in and take a look at what are the differences between these two basic metrics and what this means for your business. A deeper look into social media metrics. Reach vs. Impressions.

Metrics 105

Metrics Analytics Instagram Social Media 105

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. ” That’s a sample of what you’ll get when you read this post authored by Erin Carson for TechRepublic.

Trends 100

Trends Marketing Consultant Sample 100

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . A daily budget would allow your ad campaign to steadily penetrate your target market. blockquote.tiktok-embed { all: unset !important;

Advertising 141

Advertising Marketing Campaign Hashtag 141

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Jon Loomer

MARCH 14, 2022

Focus on Cost Per Action, but also get a sense of whether that cost is over a large enough sample size to care. One thing to keep in mind is that you may not see results for all metrics when using breakdowns depending on the optimization due to iOS 14+ changes. ” When you do this, look beyond the total number of actions.

How To 198

How To Facebook URL Cost 198

Ignite Social Media

FEBRUARY 27, 2020

Moving forward, if your company does business with California residents, your marketing team will have to sort, and separate customer lists based upon the information that consumers allow to be shared, it’s more far reaching than that. Instead of fan growth, check out the social media metrics that are more closely tied to business results.

Trends 117

Trends Social Media Sample Samples 117

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Sample code: utm_source=facebook. Campaign medium.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Plus, we’ll give you the metrics you need to prove it. Brand marketing is a highly competitive arena. Email marketing campaigns. Paid search. Paid social.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Jon Loomer

JANUARY 17, 2022

Know that these results are relevant for all marketers, regardless of whether you’re into podcasting. While there are some decent stats by platform in some cases (Apple Podcasts and Spotify, for example), there are very few metrics that can be easily accessible across destinations. The one metric available: Downloads.

Apple 191

Apple Publishing Metrics Sample 191

Hootsuite

JUNE 12, 2023

Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? But what does it take to become a successful social media marketing consultant? Then becoming a social media consultant might be the perfect avenue for you.

Consultant 105

Consultant Social Media How To Skills 105

Hootsuite

MARCH 29, 2021

Hootsuite’s LinkedIn marketing strategy involves a mix of posts with and without links. Although this may seem like an imbalanced sample set, it let us put linkless posts to a much tougher test. The only metric where posts with links outperformed those without was shares, but even there, the results were close. Methodology.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. The online community allows Sephora customers to share their favorite looks and beauty tips, sample new products, ask questions, and generally connect with like-minded shoppers. 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227