Hootsuite

DECEMBER 8, 2022

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. The benchmark is essentially the norm for social media marketing success.

Social Media 121

Social Media HootSuite Real Estate How To 121

Likeable

JUNE 18, 2019

Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. “How And my bounce rate is nearly everybody?

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Metrics Marketing Analytics Video 72

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Which Hashtag Metrics Should I Track? You should always aim to prove the effectiveness of your marketing campaigns.

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Hashtag Analytics Metrics ROI 98

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. This free-to-download resource makes it simple to: Summarize your social strategy Highlight your wins Communicate key metrics Focus on next steps.

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Template Templates Report Social Media 112

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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Template Templates Social Media RFP 103

Webbiquity SMM

JUNE 21, 2016

This metric represents the number of persons who are following a user’s posts at Google+. Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Sample review: The Google+ tool “I find really useful is CircleCount. Google Review Count: 70,400.

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Google Tools Sample Samples 104

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

NOVEMBER 16, 2021

As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. Share all important data with your social media people and give them visibility into some of the relevant Salesforce analytics without direct access to your CRM. Good stuff.

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Team Social Media B2B Sample 125

Social Media Strategies Summit

APRIL 4, 2019

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. 94% of marketers agree that it’s becoming harder to tell whether an influencer is genuinely influential. .

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ROI Influencer Marketing How To 103

Ignite Social Media

JULY 22, 2016

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here!

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Analytics Instagram Metrics Widget 60

Talkwalker SM

FEBRUARY 4, 2016

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. ” . ” .

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Analytics Social Media Tools Influencer 105

Keyhole.co

DECEMBER 31, 2022

Reach vs. Impressions is a common dilemma causing confusion amongst marketers and social media users alike. Let’s jump right in and take a look at what are the differences between these two basic metrics and what this means for your business. A deeper look into social media metrics. Reach vs. Impressions. Request A Demo.

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Metrics Analytics Instagram Social Media 105

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign medium.

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Sample Code Social Media HootSuite URL 145

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

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Metrics Brands Facebook Sample 60

Jon Loomer

MARCH 14, 2022

Focus on Cost Per Action, but also get a sense of whether that cost is over a large enough sample size to care. One thing to keep in mind is that you may not see results for all metrics when using breakdowns depending on the optimization due to iOS 14+ changes. Use URL parameters and Google Analytics. Using URL Parameters.

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How To Facebook URL Cost 200

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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ROI Influencer Marketing Campaign 52

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 139

Jon Loomer

FEBRUARY 7, 2024

One area I’ve found GA4 (which I hate, by the way — LONG LIVE UNIVERSAL ANALYTICS ) useful here is for reporting of quality metrics like time spent and other events performed. A Note on Small Sample Sizes And finally, it’s important to drop the reminder that sample size matters. It matters a whole lot.

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Report Sample Samples API 176

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

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Marketing How To Software Team 121

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. Compete is based on a sample of 2 million, US based panelists. Think of compete numbers as an orange – a U.S.

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Compete Quantcast Sample Samples 277

Hootsuite

JUNE 12, 2023

Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? But what does it take to become a successful social media marketing consultant? Then becoming a social media consultant might be the perfect avenue for you.

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Consultant Social Media How To Skills 105

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

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HootSuite Social Media Management Tumblr Hashtag 84

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Plus, we’ll give you the metrics you need to prove it. Brand marketing is a highly competitive arena. Email marketing campaigns. Paid search. Paid social.

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Sentiment Metrics Hashtag Review 93

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. What worked She shared a LinkedIn post highlighting a sample from a YouTube video. You can easily meet your marketing goals. The result?

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YouTube Video How To Sentiment 52

Hootsuite

JUNE 21, 2023

Social media portfolios should include examples of campaigns you’ve managed, along with real-world metrics that show the success of these efforts. Here’s what you should include in your social media marketing portfolio. Back up your projects with data Include analytics that show your performance and effectiveness on social media.

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Template Templates Social Media Social Media Management 97

agora pulse

MAY 15, 2017

Did the posts relate to a brand’s marketing goals? Social Media Analytics. Get a sense of what social media analytics tools the candidate has used to grab such metrics. In this sample, look for how well he explains the numbers he pulled. Second, how did this applicant build a community?

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Social Media Management Questions Social Media Sample 127

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

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Social Media Marketing How To Social Media Management 190

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

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Analytics LinkedIn Tools Metrics 103

Kikolani

OCTOBER 10, 2011

5 Tips for Better Affiliate Product Reviews – Better reviews lead to increased affiliate marketing commissions. 50 Google Analytics Resources – The 2011 Edition – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

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Analytics SEO Social Media Google 113

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Analysis Report Examples Tools 88

Hootsuite

MARCH 29, 2021

Hootsuite’s LinkedIn marketing strategy involves a mix of posts with and without links. Although this may seem like an imbalanced sample set, it let us put linkless posts to a much tougher test. The only metric where posts with links outperformed those without was shares, but even there, the results were close. Methodology.

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LinkedIn Engagement HootSuite Metrics 132

Hootsuite

AUGUST 11, 2022

Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice. Whether it’s a free sample, a free trial or a “freemium” business model, a free taste of what you offer helps get people in the door and spreads awareness of your brand. And more Reels.).

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Brands HootSuite Film Instagram 120

Pixlee

MARCH 15, 2021

One of the most important parts of starting a new year, new job, or even a new quarter is to conduct an email audit as an email marketer. It refers to a full assessment of previous (and ongoing) email marketing efforts using various KPIs and determines what’s being done, what isn’t, and how to execute campaigns better. Image Credits ).

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Template Templates Embedding Metrics 83

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Most social platforms have built-in analytics.

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Data Social Media HootSuite Template 94