Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Hashtag Challenge : Ad appears on the Discovery page. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Hashtag Challenge: $150,000 for six days. . important; }.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Metrics can be evaluated based on Posts, Comments, Likes or Shares. Top hashtags.

Facebook 109

Facebook Sample Samples Sentiment 109

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Yes, I know… smart and savvy marketers have been doing this for decades. Don't you fear.

Template 78

Template Templates Social Media Content 78

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Hashtag searches. The answer is probably “YouTube.”

YouTube 71

YouTube Features Engagement Hashtag 71

Audiense

NOVEMBER 30, 2017

Analysing your social community doesn’t just produce interesting metrics. There are three key measures to consider that you may not even know how to address – because you have no means of knowing them: Your social market share. These numbers all comprise of vital baseline metrics which indicate substantial headroom for success.

Sample 84

Sample Samples Metrics Communities 84

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Yes, I know… smart and savvy marketers have been doing this for decades. Don't you fear.

Template 78

Template Templates Social Media Content 78

Sprout Social

OCTOBER 19, 2023

Scope the terms, hashtags and keywords to monitor No surprises here. Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. Reputation monitoring should be integrated into your marketing stack, plain and sample. Let’s take a closer look at the benefits below.

Reputation 92

Reputation Sentiment Analysis Notification 92

Pixlee

MAY 11, 2021

A high bounce rate, or the percentage of site visitors who leave after seeing just one page, is a real headache for many marketers and ecommerce leaders alike. Though a lot of factors contribute to this metric, it’s generally considered best-practice to keep it as low as possible. . Similar to any other web metric, context matters.

UGC 52

UGC Content Metrics Apparel 52

Buffer Social

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. A common perception of follower counts is that they are a vanity metric. Like many other vanity metrics, you can measure followers, but it can be hard to see how — or even if — they matter. This is no small task on social media in 2019!

Social Media 79

Social Media How To Hashtag Instagram 79

Postcron

MAY 27, 2019

Hashtags are also critical, even more so on Instagram than on Twitter or Facebook, and you need to use them a bit differently. Think of hashtags as a catalog system for people you haven’t engaged with yet. Put yourself in their shoes and come up with a list of relevant hashtags that will make your content easy for them to discover.

Instagram 83

Instagram Hashtag Influencer Collaboration 83

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). This isn’t surprising, as we know word-of-mouth marketing is one of the most powerful marketing avenues out there, and UGC amplifies that organically.

UGC 52

UGC Content Widget Influencer 52

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

Analysis 86

Analysis Social Media ROI How To 86

Pixlee

JUNE 14, 2021

Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts. Posts with hashtags receive more engagement than those without. You must use appropriate hashtags — don’t just dump a bunch in the caption and risk losing your audience by appearing scam-like. Invest in Influencer Marketing.

Instagram 52

Instagram UGC Apparel Hashtag 52

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Which hashtags is your audience most likely to engage with?

Data 94

Data Social Media HootSuite Template 94

Postcron

MAY 27, 2019

Hashtags are also critical, even more so on Instagram than on Twitter or Facebook, and you need to use them a bit differently. Think of hashtags as a catalog system for people you haven’t engaged with yet. Put yourself in their shoes and come up with a list of relevant hashtags that will make your content easy for them to discover.

Instagram 52

Instagram Hashtag Influencer Collaboration 52

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. What metrics should we track to measure social media success? Use this writing style: [INSERT SAMPLE].

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

OCTOBER 24, 2023

But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. LinkedIn analytics refer to a set of metrics used for measuring how your Page and posts are performing on the platform. Some tools even let you track metrics related to LinkedIn employee advocacy.

Analytics 103

Analytics LinkedIn Tools Metrics 103

Talkwalker SM

FEBRUARY 4, 2016

Here’s what White.net’s Head of Marketing Charlie Williams ( @pagesauce ) had to say about it: “Talkwalker’s Social Search offers some excellent social media analytics, even with the free option. Kiera Stein ( @KieraStein ), Social Media and Digital Marketing Consultant via Social Media Examiner. now use Pinterest.

Analytics 105

Analytics Social Media Tools Influencer 105

Sprout Social

OCTOBER 24, 2023

But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. LinkedIn analytics refer to a set of metrics used for measuring how your Page and posts are performing on the platform. Some tools even let you track metrics related to LinkedIn employee advocacy.

Analytics 73

Analytics LinkedIn Tools Metrics 73

Buffer Social

APRIL 19, 2017

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? Chapter 1: 28 Instagram metrics and insights to measure and improve your performance.

Metrics 109

Metrics Analytics Instagram Tools 109

Buffer Social

OCTOBER 14, 2019

So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . That’s a good takeaway for marketers. You’re right.

News 63

News Facebook Survey Hubspot 63

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.

Instagram 187

Instagram Brands Marketing Geotagging 187

Social Media Strategies Summit

APRIL 4, 2019

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. 94% of marketers agree that it’s becoming harder to tell whether an influencer is genuinely influential. .

ROI 103

ROI Influencer Marketing How To 103

Sprout Social

FEBRUARY 21, 2024

Business intelligence reporting is the process of collecting data from various sources, such as customer databases, financial information systems and digital marketing channels, and presenting it in a digestible and actionable format. Here are a few of the most popular choices on the market and their capabilities.

Report 98

Report Data Hubspot Metrics 98

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Sample Social Media Goals for 2019.

Social Media 112

Social Media Strategy Marketing How To 112

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. What worked She shared a LinkedIn post highlighting a sample from a YouTube video. You can easily meet your marketing goals. The result?

YouTube 52

YouTube Video How To Sentiment 52

Hootsuite

MARCH 29, 2021

Hootsuite’s LinkedIn marketing strategy involves a mix of posts with and without links. Although this may seem like an imbalanced sample set, it let us put linkless posts to a much tougher test. All linkless posts were organic and did not include hashtags. Likes are considered a vanity metric for a reason. “I Methodology.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. The online community allows Sephora customers to share their favorite looks and beauty tips, sample new products, ask questions, and generally connect with like-minded shoppers. 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Being confident about the questions above is invaluable for marketers. The problem?

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Keyhole.co

DECEMBER 31, 2022

Reach vs. Impressions is a common dilemma causing confusion amongst marketers and social media users alike. Let’s jump right in and take a look at what are the differences between these two basic metrics and what this means for your business. A deeper look into social media metrics. Reach vs. Impressions.

Metrics 105

Metrics Analytics Instagram Social Media 105

Hootsuite

MAY 30, 2023

Read on for our top tips and sample captions for Instagram Reels. Dig into your metrics to see what resonates with your followers. Don’t use tons of hashtags Hashtags are a popular way to browse Instagram, but gone are the days of pasting a huge hashtag block at the end of every post. You can cancel anytime.

Instagram 90

Instagram HootSuite Hashtag Energy 90

Sprout Social

JANUARY 20, 2022

That’s because any given marketing push involves so many moving pieces. Sticking to the step below not only encourages you to keep a closer eye on your campaigns but also anticipate and avoid the most common roadblocks marketers face. For example, how to market to new customers versus existing ones is apples and oranges.

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Campaign Social Media How To Project 128

Hootsuite

MARCH 18, 2021

Our running hypothesis is that posting an Instagram Reel may have a shine effect on our overall Instagram metrics. After watching a Reel, viewers can click on the track and explore other videos that sample the same audio. Finally, three Reels included hashtags, and none of them were “Featured” by Instagram curators. Hashtags: 0.

Engagement 136

Engagement Instagram HootSuite Hashtag 136