Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Kikolani

SEPTEMBER 13, 2016

Even so, not all backlinks are good for SEO. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

Even so, not all backlinks are good for SEO. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links.

Metrics 60

Metrics Analysis SEO NoFollow 60

Buffer Social

JULY 12, 2023

When I started my business, I was far from a content strategy or digital marketing expert. I started learning about Search Engine Optimization (SEO) and looking for other ways to get more visibility to my content. I kept at it and, about five years later, I noticed a marked increase in our metrics.

SEO 77

SEO Sites Social Media Metrics 77

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. I’ve curated a list of resources that I can recommend without hesitation to anyone. Content Marketing Made Easy. 29 Content Marketing Secrets. The Grande Guide to B2B Content Marketing.

Resources 99

Resources Content Case Study eBook 99

Oktopost

APRIL 20, 2021

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year.

SEO 62

SEO Engagement Real Estate Metrics 62

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. But they would be mistaken in following that line of thinking because SEO isn’t dead, or even dying.

Marketing 181

Marketing Influencer SEO Adwords 181

Kikolani

NOVEMBER 2, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Track these 6 key metrics for measuring marketing effectiveness. Search Engines / SEO. Blogging / Content. Business / Career.

Mashup 117

Mashup Resources SEO RSS 117

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing 98

Marketing Metrics B2B Software 98

Kikolani

MAY 25, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Four Incredibly Useful Metrics For Small Business Blogging – As a business owner you should expect your blog to pay its own way.

Mashup 122

Mashup Resources SEO RSS 122

Writtent Blog

FEBRUARY 14, 2014

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Like many things, the most effective solutions are often born from scarcity.

Resources 111

Resources Startup Marketing Handbook 111

Kikolani

JUNE 1, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Finding Your Content Marketing Hedgehog – So often, marketers focus on content marketing in every conceivable channel.

Mashup 115

Mashup Resources Klout RSS 115

Kikolani

SEPTEMBER 21, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. 21 Reasons You Should Write Guest Posts – As Penguin and Panda (the latest Google updates) have shown us – times are changing in SEO.

Mashup 117

Mashup Resources SEO Remix 117

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options. MajesticSEO.

SEO 167

SEO Tools Analysis CPC 167

Kikolani

JANUARY 20, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Search Engines / SEO / Traffic. Blogging / Writing. Business / Career. Let the author introduce them to you and show you how they do it.

Mashup 120

Mashup Resources Tumblr Widget 120

Kikolani

APRIL 12, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. 27 Time-Saving Tools and Tricks to Be a More Productive Marketer – Check out some time hacks that will make inbound marketers more productive.

Mashup 124

Mashup Resources FeedBlitz RSS 124

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded?

B2B 219

B2B Strategy Marketing Metrics 219

Pam Moore

JULY 17, 2017

Failing to plan your integrated social media and digital marketing strategy is planning to fail! It needs to be integrated with other digital and marketing programs. If you are ready to start leveraging social and digital marketing to help grow your business you need an integrated plan with goals, objectives, and metrics for success.

Social Media 167

Social Media Marketing Training Analysis 167

Sherrilynne Starkie

DECEMBER 22, 2013

In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Marketing integration. 100 free social media resources. 13 Free Social Media And SEO Xmas Gifts For Your Website. Social media for health. User focus. Related articles.

Trends 276

Trends Survey Study Metrics 276

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive.

Strategy 144

Strategy Metrics Process B2B 144

Kikolani

NOVEMBER 4, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Search Engines / SEO. 7 Habits of Highly Effective SEOs – Why are some of these SEOs good at what they do while others aren’t?

Mashup 113

Mashup Resources Klout Exercises 113

Kikolani

MARCH 30, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. This post will take you through several marketing strategies for local search and social media marketing. Blogging / Writing.

Mashup 115

Mashup Resources SEO RSS 115

Kikolani

JUNE 17, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. 38 life hacks for designers – great resources to help designers get the most out of work and life. Search Engines / SEO.

Mashup 130

Mashup Resources eBook SEO 130

Webbiquity SMM

JUNE 21, 2016

But it can still be interesting place to hang out, and it may help with SEO. This metric represents the number of persons who are following a user’s posts at Google+. Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. 1) CircleCount.

Google 104

Google Tools Sample Samples 104

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Keyhole.co

MARCH 6, 2024

Sometimes, they have enormous resources at their disposal. I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). The social media scene is noisy. Everyone has something to say.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Kikolani

MAY 24, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Content marketing metrics is about measuring the results. Search Engines / SEO. Blogging / Content. Enjoy your blogging!

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Kikolani

NOVEMBER 23, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday.

Mashup 113

Mashup Resources Discount WordPress 113

Harp Interactive

APRIL 6, 2010

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

Tips 52

Tips Marketing Trends Influencer 52

Writtent Blog

AUGUST 8, 2014

Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. SEO Strategy: What Is High-Quality Content? It incorporates valuable keywords naturally based on SEO best practices. Image source. Shabby content doesnt engage readers. Image source.

SEO 109

SEO Strategy Content Engineering 109

Keyhole.co

MAY 4, 2023

These tools are essential to any successful social media strategy, as they provide insights into engagement metrics, audience demographics, and content performance. They have been equally instrumental in helping us identify influencers in the SEO community. At Workello, we rely on a variety of tools for Twitter analytics.

API 52

API Price Marketing Analytics 52

Kikolani

AUGUST 5, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Search Engines / SEO. 6 advanced ways to improve your search engine rankings – SEO isn’t rocket science. Blogging / Writing.

Mashup 113

Mashup Resources Paper.li RSS 113

Kikolani

APRIL 16, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, tilt shift videos, and what’s been going on and coming up on kikolani.com. The Resources Mashup. Blog post optimization , title SEO, and deadeye targeting. Blog post optimization , title SEO, and deadeye targeting. Social Media.

Mashup 107

Mashup Resources WordPress Affiliate marketing 107