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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. Content accuracy and consistency is greatly improved.

Content 181
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Cool B2B Marketing Tools for Marketo Users

Oktopost

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

B2B 78
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5 Essential SEO Tips For Magento Ecommerce Stores

Social Media Marketing

You can try for yourself following this route - System => Configuration => Web => Search Engines Optimization. However, you can also do this manually by going to System => Configuration => Design => HTML Heads and changing “Default Robots” to “INDEX, FOLLOW”. Do not use the same metadata for all pages.

SEO 60
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Stop Your Smartphone From Telling Burglars Where You Live

Ari Herzog

Because today’s smartphones are preinstalled with GPS technology (that power your maps and Foursquare apps so you always know where you are), that technology is also added in the form of metadata that is attached to every photo or video your device records. Cheers to JO Social Branding for the reminder.

GPS 162
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Learn how tagging and other metadata improve your ability to search and measure the spread of information. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194
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How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

When it comes to marketing, a lot of companies throw these terms around to create allure, but for many, it’s mostly smoke and mirrors. To effectively leverage all this unstructured data, there must be systems in place to organize and filter these images. Tweet us your thoughts at @Pixlee.

UGC 40