Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Products 69

Products Marketing B2B Apple 69

Ignite Social Media

AUGUST 2, 2023

Generated by Dall-e AI Generative AI is defined as artificial intelligence that is used to create something. Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai Will Generative AI Take Social Media Jobs? The good news is that generative AI will not likely take anyone’s job soon.

Social Media 144

Social Media Marketing Microsoft Software 144

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

Social Media Today

MAY 23, 2023

Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.

Google 206

Google Tools Eventful Marketing 206

Social Media Today

JUNE 20, 2023

Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.

Tools 216

Tools Research Survey Marketing 216

The Social Media Hat

AUGUST 7, 2023

Partnership Unpacked, Episode 33, with Jeff Fransen The post Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff Fransen appeared first on The Social Media Hat.

Influencer 142

Influencer Marketing Social Media Tools 142

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. What is the foundational layer?”

Policies 109

Policies Marketing How To Guidelines 109

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Source: Smart Insights.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

Team 113

Team Examples Marketing Training 113

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

Marketing 90

Marketing Privacy Policies Issues 90

Social Media Today

JANUARY 30, 2024

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

Social Media 206

Social Media Tips Marketing 206

Amy Porterfield

MAY 18, 2023

Listen on… How AI will actually impact your small business (from the perspective of a small business owner) Does the idea of incorporating AI and tools like ChatGPT into your marketing plan totally overwhelm you? If so, you’re not alone, sweet friend.

Small Business 117

Small Business How To Marketing Tools 117

Social Media Today

MAY 23, 2023

Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.

Google 148

Google Tools Eventful Marketing 148

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Team 88

Team Tools Marketing Hubspot 88

Razor Social

OCTOBER 26, 2023

At this stage I think most tool providers have added the word ‘AI’ onto their website. Even if they haven’t fully embraced AI the market demands that they demonstrate that AI is a core part of their offering going forward. The following outlines 11 useful things to do with AI marketing tools: 1.

Tools 82

Tools Vimeo Marketing Feed 82

Koka Sexton

SEPTEMBER 1, 2023

In today’s dynamic landscape, Marketing Innovators are at the forefront of change, constantly seeking novel strategies to engage customers. Urgency and Timeliness: Amidst this ever-evolving environment, the need for B2B Content Frontier: Pioneering AI Excellence in Marketing has never been more pressing.

B2B 52

B2B Content Marketing Team 52

Koka Sexton

NOVEMBER 3, 2023

It’s no secret that manual processes are a burden for marketers. Whether it’s checking data accuracy between two tools or The post AI for Content Marketing Workflows appeared first on Koka Sexton.

Content 52

Content Marketing Process Data 52

Social Media Today

OCTOBER 12, 2022

The tool will make it easy to use AI-generated art in your marketing content.

Microsoft 207

Microsoft Tools Campaign Marketing 207

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. What Exactly is an AI Chatbot? How an AI Chatbot works. What Role Does AI Play? AI-powered chatbots are able to perform tasks, solve problems, and manage information, all without human intervention.

Examples 185

Examples Real Estate Hotels Marketing 185

The Social Media Hat

APRIL 13, 2024

How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat. Are we in the midst of the 4th industrial revolution?

Marketing 180

Marketing Industry Social Media Newsletter 180

Koka Sexton

OCTOBER 24, 2023

Navigating the evolving landscape of B2B Content Marketing Strategies, CMOs and VP of Marketing must embrace change and innovation. The post Building an AI Based B2B Content Marketing Strategy. The post Building an AI Based B2B Content Marketing Strategy. appeared first on Koka Sexton.

B2B 52

B2B Strategy Content Marketing 52

Koka Sexton

OCTOBER 3, 2023

The traditional B2B marketing world needs to build mental toughness to adapt to the rapidly evolving landscape shaped by AI. The post How AI is Disrupting the B2B Marketing Agency Model appeared first on Koka Sexton. The writing is on the wall, and those who adapt will thrive, while others risk obsolescence.

B2B 52

B2B Marketing 52

Koka Sexton

FEBRUARY 16, 2023

In the marketing world, AI offers great promise; it has the potential to open up new possibilities, automate processes, and gather greater insights than ever before. However, as with any technology, there are both advantages and drawbacks to consider when utilizing AI in marketing.

Marketing 52

Marketing Privacy Data Training 52

WebInKnow

MARCH 22, 2023

With all the hype about large language model AI services like ChatGPT , I’ve spoken with many marketers and executives who are diving into using the tools but not thinking through how they will help achieve company goals.

Strategy 82

Strategy Marketing Tools Company 82

WebInKnow

MAY 8, 2023

Marketers know that staying up to date with the latest marketing techniques is essential to stay ahead of the competition. Those who understand modern marketing are in demand in today’s fast-moving world. So how do you convince your bosses to implement new technologies like AI even when they’re skeptical?

Marketing 78

Marketing How To 78

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 231

Video Trends Marketing Mobile 231

Social Media Today

MAY 16, 2018

One of the hottest trends and biggest disrupters in digital marketing today is artificial intelligence. We held a Twitter chat to discuss the positives and negatives of AI being used in marketing.

Marketing 150

Marketing Trends Twitter 150

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. AI makes an impact. Built-in is better.

Research 143

Research Strategy Influencer Survey 143

Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. With a solid marketing background, Etien shares all the expertise he’s picked up along the way. He also reveals his favorite AI tools and best practices for achieving the best results.

Social Media 136

Social Media Startup Social Media Management Apple 136

WebInKnow

JUNE 18, 2020

Artificial Intelligence in marketing has the power to help automate routine tasks by applying math to massive amounts of data. Deploying AI tools have become important for marketers to not only save time and money but to increase the success of marketing initiatives.

Marketing 90

Marketing Applications Data Tools 90

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 105

B2B Report Case Study Content 105

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Pretending your teams are not using AI is not an option. How AI is affecting workers and companies is nuanced and requires high-level thinking. This list of considerations applies to all AI tools.

Training 154

Training Policies Team Guidelines 154

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Patterns 121

Patterns Sentiment Analysis Proposal 121

The Realtime Report

MARCH 3, 2018

AI: A Marketing Professional’s Friend or Foe? Within the marketing industry, AI has already been making significant waves with precision targeting and marketing automation. But how does this affect the marketing professionals? The post AI: A Marketing Professional’s Friend or Foe?

Marketing 70

Marketing B2B Industry Research 70