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How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

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Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr.

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How to Derive Inspiration from an Active Fan Base

Convince & Convert

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

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The Small Wins From Social Media

Twist Image

They''re constantly chasing more fans along with an ongoing strategy to maximize the amount of likes that each individual posting gets. Following are three small and simple ways to win at social media that will deliver a long-term connection and plant the seeds for much deeper loyalty and engagement: Blogging. brand loyalty.

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The complete guide to online social listening

Sprout Social

Although we’ve already covered some the staples of online social listening, let’s dive into the specific platforms and what sort of keywords and terms you should integrate into your listening strategy. Monitoring your comment section and notifications can actually help you breed brand loyalty.

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The Marketing Agency Of The Future

Twist Image

It is not uncommon for internal marketing teams to have senior chops in the areas of creative development and analytics down to community management, loyalty program management and even the day-to-day handling of certain media activities (like search engine marketing, affiliate marketing and more). loyalty program. loyalty program.

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Fetching Friday – Resources Mashup & Volcano Timelapse

Kikolani

100 ways to create customer loyalty in business – great advice from 109 experts! 70+ awesome Tumblr themes – want your tumblr blog to stand out? 8 ways to maximize your YouTube marketing results – actionable tips to enhance your video marketing strategy. Business / Career. Graphic Design / Web Design.

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