A Guide to Marketing on Tumblr
JUNE 14, 2012
Tweet Have you established a brand presence on the blogging platform Tumblr ? Tumblr boats 24 billion posts and 59 million blogs, which are numbers that continue to rise every day. Tumblr’s functionalities. Set a strategy. As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog.
What is Tumblr
OCTOBER 19, 2011
One of those changes could be Tumblr , a microblogging program developed a mere four years ago and which has recently taken over WordPress.com as the blogger’s favorite platform, according to Mashable. Tumblr has also attracted well-respected news outlets such as Huffington Post and the NY Times Style Magazine. What Makes Tumblr So Different. More Tumblr Perks. Bloggin
General Electric Hosts a Virtual Science Fair On Tumblr
Convince & Convert
AUGUST 15, 2013
To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. The examples of Vines submitted are incredibly diverse, but interesting. Key Takeaways.
Tumblr Now Has Live Video: Why and What Your Brand Can Do About It
JUNE 21, 2016
Tumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, Tumblr is throwing its hat in the ring with all the other social networks who offer live video to brands and audiences — Facebook, YouTube, Twitter, and Snapchat. But instead of competing with these networks as another location for creating live video, Tumblr has chosen to be the venue and home for live video. This new feature is giving Tumblr a fresh sense of relevance. How You Can Use Live Video on Tumblr.
How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games
The Realtime Report
NOVEMBER 28, 2012
The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page. The page, just launched in October, already has over 110,000 fans.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
We know that you will only meet and exceed your content strategy objectives by having a well-defined strategy, and not least a well-designed editorial structure. If We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist.
How to Fix Your Social Media Marketing Strategy
Convince & Convert
SEPTEMBER 1, 2015
Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. (highlight highlight to tweet). Step 1: Build an Ark. Awareness? Sales?
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
Try this response tactic with a dedicated number of Tweets mentioning your brand each week for a month, then measure how your engagement level, or depth of engagement, shifts by the end of the month to understand if the strategy works for your brand. — Tumblr (@tumblr) June 24, 2016. We just had World Emoji Day on July 17. Source: Twitter. Take Netflix, for instance.
How to Create the Ultimate Social Media Content Strategy
SEPTEMBER 7, 2016
What you need is a strategy to increase the effectiveness and engagement of your content. The purpose of a social media content strategy, aside from maintaining your sanity, is results. Without strategy, content is just stuff, and the world has enough stuff. So how do you create a winning strategy that will keep you organized and purposeful with your business? Metrics.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Guides to Marketing with Tumblr and Triberr. Is Tumblr Right for My Business? can go a long way on Tumblr.
How to Be a Problogger on Tumblr
MAY 6, 2012
noticed this in a big way; my blog, called I Love Tumblr , which focuses on Tumblr tips and tutorials, had a huge influx of new traffic (especially to my Tumblr vs Posterous article—no surprise there). also started to receive a ton of emails from former Posterous users asking me if the Tumblr platform was right for them (or whether WordPress or Blogger was a better choice). Being a problogger on Tumblr. utilizing smart blogging and marketing techniques that work on any platform, and making your Tumblr blog more open to non-Tumblr users.
Best Proofreading Tools for Your Social Media Strategy
APRIL 14, 2015
————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. Millions of people spend significant portions of their days on Facebook, Twitter, Instagram, Tumblr, Pinterest, LinkedIn, and other websites. By Robert Morris. Slick Write. Ninja Essays. SpellChecker.net.
Social Media Strategy from A to Z » Techipedia | Tamar Weinberg
Techipedia: Tamar Weinberg
MAY 28, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword. Others have been there for over a decade. Always be Listening. Twitter!
Seven Tips For Jumpstarting Your Visual Storytelling Strategy
Convince & Convert
APRIL 16, 2014
In order to develop and implement successful visual storytelling program, here are seven tips from our new book, The Power of Visual Storytelling , to help jumpstart your strategy: 1) Embrace Visual Imagery Don’t be afraid to experiment with different types of visuals! Want more tips to jumpstart your visual storytelling strategy? Focus on being useful. Tune in this Friday, April 18.
Use Grammatical Errors to Your Advantage
JUNE 2, 2015
The spelling reform movement at the beginning of the twentieth century greatly changed the marketing communication strategies of major companies. Some of us can no longer imagine our existence without Flickr , Tumblr , and Digg. Communication Content chick-fil-a clinique dialect notes Digg dunkin donuts Flickr louise pound misspelled words professional writing Snickers tumblr typos
Content Creation – From Quantity to Quality
JANUARY 21, 2015
However, content without context is just messages without any bond to your long-term brand strategy and audience. To have an always on-strategy is to think long-term on a short-term basis and prioritize quality over quantity. In practical terms it means that your overall brand strategy should be implemented on a daily basis. It’s all about being relevant and relatable.
77 Blogging Stats to Improve Your Blogging Strategy
JULY 6, 2016
Firms that lack online lead generation strategy are said to grow four times slower than those that generate at least 40% of their leads online. There are triple the Millennial Democrats who have a Tumblr account, if compared to Millennial Republicans. No less than 10% of all internet users participate in commenting and discussing forums using the blogging website Tumblr.
How Smart Brands are DemoCasting in Social Media
Convince & Convert
SEPTEMBER 29, 2015
Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr. Conventional social media strategy wisdom, of course, is that you would only put a lot of resources into these three platforms if your customer base skews quite young. Corcoran Group DemoCasting on Tumblr. Is Nescafe DemoCasting on Tumblr Too?
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
Macy''s could be a huge winner (if they execute intelligently/quickly on their digital strategy). Tumblr is a disaster for Yahoo. digital strategy. tumblr. Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. Intrigued? I was. apple.
TWITTER, YOU NAUGHTY BIRD, YOU!
AUGUST 28, 2012
Social Media Uncategorized CNET Declan McCullagh Instagram LinkedIn Marketing Silicon Valley Social Networking Strategy Tumblr TwitterAH, CHANGE When it comes to the Social Media landscape, one thing we know for sure is this: It changes regularly, and will continue to do so. There’s nothing we can do to stop the momentum, so hang on tight, and let’s enjoy the ride together, okay? Alright, alright, you don’t have to enjoy the ride. I’ll [.].
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. It''s not just Tumblr. And now, they''re balking at Tumblr. tumblr. or another place to put an ad. Digital is not television.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Nearly half (47%) admit a social plan is necessary but not a strategic priority and 19% say social business strategy is simply not necessary.” Only about 10% of CMOs say that social marketing efforts are integrated with their overall marketing strategies. We’re all hungry for data. hours to 6.3
Twenty Tips to Make You a Successful Entrepreneur
SEPTEMBER 22, 2015
If it needs to be done, it has to be done now and there is no other way about it; this is according to David Karp who is the Tumblr entrepreneur. Related Stories Three Ways to Improve Customer Experience Today Create a Sense of Urgency Six Killer Employment Brand Strategies for Your Business. By Jenny Richards. The Elephant in the Entrepreneurial Sitting Room. Do Not Settle.
10 Reasons Why Your Business Needs a Killer Social Media Strategy
Techipedia: Tamar Weinberg
MAY 18, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Why do businesses need social media? Some are great.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy.
A World With No Keyboard And No Mouse
JANUARY 27, 2012
" To this day, there are still people who don't see the value in platforms like Facebook , YouTube or Twitter (and let's not even get started with things like Google+ , tumblr or Pinterest ). When our daily interactions change so dramatically, it becomes abundantly clear that marketing as we know it will go through a seismic shift in terms of usability, functionality, strategy and creativity. strategy. tumblr. How's that user experience working out for you? often ridicule the masses (I know, that's very snide of me). It's all about to change again. For shame.
Funny Business: The Best Digital Marketing Humor, 2013 Edition
JULY 15, 2013
15 of the Funniest Tumblr Sites Out There by Sexy Social Media. Saya Weissman helpfully explains what many commonly used business and digital marketing phrases really mean. A few examples: social strategy: give it to the intern. strategy: PowerPoint. In marketing, that’s called “work.” If a book about failures doesn’t sell, is it a success? I
11 Ways to Come Up with a Rocking Content Marketing Strategy
APRIL 10, 2014
Whatever you’re most scared of is probably what your content marketing strategy needs. There’s no better way to infuse your content strategy with greatness than by drastically improving yourself. 2. While the undoubtedly star of their content marketing strategy is their YouTube channel, they do all kinds of content extraordinarily well. Content Marketing Content Strategy
The Importance of Local Activation on Social Media: India
DECEMBER 4, 2015
For example the recent release of the film Prem Ratan Dhan Payo has been shared across many platforms thanks to the success of its social media strategy, where the lead actress of the movie, Sonam Kapoor, asked everyone to share a dance (Dubsmash) to the title song from the film and shared the best entries on her Twitter and Instagram accounts. with a 14% user base). Content Sharing.
Do You Need A Degree In Digital Marketing And Social Media?
DECEMBER 6, 2012
Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. If you can't find out information in a general search (on Google , Bing , Yahoo or whatever), leverage your online social networks ( Twitter , Facebook , LinkedIn , tumblr , etc.) to ask those you are connected to. online strategy. tumblr. How important is a formal education for a career in marketing? I get asked this question a lot. dropped out of university because I was (at the time) already publishing magazines.
Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Social Media Case Studies Social Media Statistics 2012 Olympics Facebook Foursquare London 2012 London2012.com mobile olympics Tumblr Twitter YoutubeThe organization counted 4.7 Creating a Realtime Experience Around the Digital Games. Want more details?
What Keeps The Chief Marketing Officer Awake At Night? - Part 2
SEPTEMBER 25, 2013
What was Yahoo thinking when they acquired Tumblr for nearly the same amount? In this world (which is the here and now), the CMO''s role is less about how the data and analytics influences the creative advertising, and that much more about what these varied data sets look like, the governance of this data, how it is used, who owns it and how is it being optimized against the overall business strategy. Small, incremental tests and iterative adjustments where true lifetime value of a customer meets a mathematically sound cost per acquisition strategy. business strategy.
Newsweek on Tumblr: Good Effort, Needs More Engagement
JANUARY 6, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. But it would be nice to see the Tumblr site have a more interactive feel. like it. To investigate further I did a quick check for Twitter activity.
The New Face Of Content Marketing
JUNE 13, 2013
They struggle with everything from the strategy to the editorial content to the creation of it, and even the best places to publish and share it effectively. He responds to almost all of the inputs he gets (from tweeting to leaving comments on blogs) and created a tiny tempest in a teapot last week by declaring that he plans on, "tripling down" on content - because doubling down doesn''t begin to describe how important he thinks it is," according to the Forbes article, Why Gary Vaynerchuk''s New Social Media Strategy Should Change The Way You Do Business. tumblr.
Native Advertising Is Everybody's Problem
SEPTEMBER 12, 2014
As native advertising continues to gain momentum, companies like Buzzfeed, Facebook , Tumblr, Mashable and many others are getting into the creative strategy and services business. brand strategy. creative strategy. tumblr. Have you jumped on board the native advertising train yet? "big data" is probably worse). Nothing could be further from the truth.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined. The Ultimate Guide to Mastering Pinterest for Marketing HubSpot presents everything you need to know about incorporating Pinterest into your company’s social media strategy.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. The key to making social media marketing effective at the business level is to have a strategy in place and measure key performance indicators. Unfortunately, strategy and measurement are cited as the top two challenges faced by social media marketers. Be responsive. Cision ).
The Marketing Agency Of The Future
MARCH 15, 2013
How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world where every individual is consuming so much media in so many different channels and, in the same breath, are their own media channels (look no further than Facebook , YouTube , tumblr , Twitter and more)? Marketing agencies of the future will need to focus on many of the strategies that the lean movement engenders. tumblr. Is there a future for the advertising agency as we have known it to date? What's an agency to do? R&D.
Think Twice About Automating Your Social Media Efforts
DECEMBER 21, 2011
Share this on LinkedIn Share this on Tumblr Share this on del.icio.us Blogs Facebook Featured Humor LinkedIn People Social Twitter Workplace YouTube best practices cartoon social media social networking strategy tipsI recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Cheers! Digg this!