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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Brand loyalty A negative experience with your brand may deter some customers for good. It’s also an opportunity to become the ‘hero’ in your customer’s story.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Sentiment analysis Marketers are turning to sentiment analysis to assess the tone and sentiment expressed in comments, posts and conversations around their brand to determine whether they are positive, negative or neutral. This enables you to actively monitor your reputation to ensure brand health.

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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. Tylenol – Building customer loyalty When it comes to pain management, Tylenol has been one of the go-to options for consumers for many years.

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9 effective customer retention strategies that work in 2021

Sprout Social

Perhaps one of the best ways to ensure that your happy customers stick around is by rewarding their loyalty. There’s a reason why loyalty and brand ambassador programs are all the rage right now. Social listening tools like Sprout give you a detailed look at customer sentiment. Instead, it’s about being proactive.

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