Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Reputation management.

Curation 75

Curation Social Media Management Tools Social Media 75

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal. These are questions you might’ve asked yourself more than once. abercrombie Replying to @sydney?

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. It’s vital to track audience engagement so you can be sure your content interests the people who matter most to your organization. Why is audience engagement important for your content strategy? What is audience engagement?

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

JANUARY 9, 2024

AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. This ML-based automation gives back precious time to focus on planning and strategy while reducing workflow friction and workload. What are the four pillars of AI Analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

FEBRUARY 16, 2024

Keep reading and find your perfect tool and strategies to analyze YouTube competitors and outrank them. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. What are the best strategies for analyzing YouTube competitors ?

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Complaint management is the process of handling customer complaints within an organization. Brand loyalty A negative experience with your brand may deter some customers for good.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. In this post, we’ll delve into why B2B organizations need a deeper understanding of social media’s business impact and how specialized platforms like Oktopost can provide tailored insights to refine their social strategy.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. And of course, promoting these materials and how-tos is central to the brand’s social media strategy. Many brands on Instagram make UGC a cornerstone of their content strategy, particularly via Instagram Stories.

Strategy 126

Strategy Policies Resources Loyalty 126

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Adjust your 2020 social strategies and goals.

Strategy 143

Strategy Metrics Hubspot Retail 143

Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. What makes Nike’s social media strategy successful? Source: Nike (Twitter).

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. A successful social media strategy is rooted in collaboration. The benefits of cross-team collaboration.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. It all ultimately depends on what business success you’re hoping to get from your social media strategy. But here’s the thing. Not all social stats are created equal.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. We also included examples from brands to inspire your strategy. Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally.

Skills 113

Skills Template Templates Travel 113

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. They help you understand your audience and their preferences, and allow you to create strategies based on data rather than creative hunches. No other Instagram metric has a bigger impact on organic reach.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Your customers are usually the most prominent cohort you’ll look to gain UGC from, either because you’ve asked for it or because they’ve organically decided to share content about your brand. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

DECEMBER 29, 2022

To establish a strong brand reputation, take a stand on issues that matter to your organization and your customers. On TikTok, the brand expertly showcases their mission by connecting their audience with grassroots organizations through Patagonia Action Works. Maintaining customer loyalty. Together, we can make a big impact.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 85

Analytics Conversation Brands Sentiment 85

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Organizations leading the advocacy charge have an edge over their competitors. Take IT software company Ivanti.

Buy 94

Buy Curation Statistics Survey 94

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. These enable you to create data-driven, customer-centric marketing strategies that can improve your return on investment.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

Brands 129

Brands ROI Authentication UGC 129

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. How to build an effective eCommerce strategy on Instagram. So, if you’re looking to develop a robust Instagram eCommerce strategy, you may want to switch to a business account. Promote your products with organic posts. Organic helps engage your followers and build trust.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. Customer loyalty and attrition. And the majority of businesses are not prepared to respond effectively. Stock prices (for public companies). Sales and revenue.

Examples 112

Examples Brands Sentiment Reputation 112

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics. What is review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. Customer Experience is the perception or impression an organization gives through its customer interactions during the buyer journey. These clues can narrow your results, help discern sentiment, and track changes over time.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

SEPTEMBER 18, 2023

A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing 132

Marketing How To Sample Samples 132

Buffer Social

AUGUST 2, 2023

Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty. I decided to use that sentiment as my momentum catalyst and built a newsletter to give people in-depth insights into trending online business ideas that they could capitalize on as a side hustle.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

JANUARY 26, 2021

From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy. You might not be creating for TikTok, but you can still treat TikTok as a source of inspiration for your social content strategy. The social media do’s and don’ts for 2021.

Social Media 143

Social Media Metrics Data Team 143

Keyhole.co

MARCH 2, 2023

There’s a lot of hard work, strategy, and luck that goes into the process–miss any one of the three, and you’re in for a rather bumpy ride. It makes sense: whichever brand wins the most loyalty and makes the biggest splash wins the largest share of the market. With this comes the trouble of scheduling posts on each of those platforms.

Social Media 52

Social Media Tools HootSuite Marketing 52