Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Holy Social!

Brands 128

Brands Sports How To MySpace 128

Pixlee

FEBRUARY 1, 2019

Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Choosing Your Ecommerce Referral Strategy. Make it personal, and skip the discount.

Discount 41

Discount UGC How To Apparel 41

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. User generated content helps build relationships with customers and increase brand loyalty. According to Nielsen, online reviews are the second most trusted source of brand messaging and information.

Content 41

Content UGC Loyalty Nielsen 41

Bare Feet Studios

APRIL 29, 2009

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data? Aloha, Share/Bookmark Thanks for reading!

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Stay N' Alive

SEPTEMBER 3, 2013

The sad thing is many of these former print and former video news orgs don''t realize they are now in competition with each other (much due to the fact that Nielsen ratings still exist and ad revenue is still going towards different sources like TV, but that won''t last for long). Ad dollars will all go towards the web.

News 97

News Facebook Compete Nielsen 97

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. they are of course correct. Share of voice.

Social Media 165

Social Media Quantcast Metrics Comparison 165

Ignite Social Media

FEBRUARY 11, 2021

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”

Social Media 171

Social Media CPC CPA Aggregator 171

Keyhole.co

AUGUST 10, 2023

Alex Birkett, the Co-founder of Omniscient Digital, uses this sales strategy almost exclusively. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. What are some examples of successful content strategies on LinkedIn?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Alex Birkett, the Co-founder of Omniscient Digital, uses this sales strategy almost exclusively. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. What are some examples of successful content strategies on LinkedIn?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

NOVEMBER 20, 2013

As head of Salesforce’s social media efforts and strategy, I helped build Marc Benioff’s social imperative. Consider: When Nielsen asked consumers which form of advertising they trust, 84 percent said they trust recommendations from people they know, and 68 percent said they believed opinions posted online.

Social Media 152

Social Media Sentiment Nielsen Reputation 152

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Employee advocacy infuses an element of personality and individual experience into your marketing strategy. Outline a Content Strategy. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. Keep reading for all the proof, strategies and tools you’ll need to get on board. Most marketers want to see data before making strategy adjustments. In short, B2B brands need to be there. Why should B2B brands be on Instagram?

B2B 123

B2B Instagram How To Marketing 123

Buffer Social

OCTOBER 4, 2016

The importance of goal setting and how to create a clear Instagram strategy. Here are a few of the strategies we’ve seen work: Most Instagram accounts tend to use this link to drive traffic back to their homepage. Increase brand loyalty. higher than Nielsen’s norms for online advertising. Include a link.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147