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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Take a look at this simplified current state customer journey map from Nielsen-Norman. Emotions Emotions show how customers feel at different touchpoints in their interaction with your brand.

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The Executive Series: High Level Strategy, Value Propositions and Social

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The Value Propositions for social are a lot of other things like customer satisfaction, customer loyalty, product and process innovation, revenue increase, cost savings etc. The High Level Strategy.

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Executive Series: Social Data Is An Important Key

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Conversations from which you can draw insights on the reputation of your company, increase your consumer loyalty with real-time proactive customer service.

Data 182
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Establishing and protecting your brand’s reputation online

Sprout Social

According to Nielsen Media, as of 2022 there are over half a million brands globally. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. You might be thinking the ride is smooth sailing from here, but the work is just beginning. That’s a lot of competition for your audience’s attention.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Build customer loyalty. SMS marketing can build loyalty with your customers, as it allows you to send personalized messages and offers to individuals. According to The Nielsen Company , 92% of consumers trust recommendations from family, friends and other customers. Start a VIP program.

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

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