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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Is Social TV Overrated? Nielsen found that this effect works both ways. but won’t generate net new viewers.

Research 134
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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? They came up with a good and fun idea that could go viral by using social media. This is understandable. Maybe you are a bit too pro company on this, but then again. It seems more like a quick PR gimmick.

CSR 249
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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 104
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The Executive Series: High Level Strategy, Value Propositions and Social

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Strategy 239
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Establishing and protecting your brand’s reputation online

Sprout Social

According to Nielsen Media, as of 2022 there are over half a million brands globally. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. The impact of social media on brand reputation. Social media and brand reputation go hand-in-hand.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

For example, you could use SMS to promote a contest or sale on social media or include a link to an email newsletter in your text messages. Build customer loyalty. SMS marketing can build loyalty with your customers, as it allows you to send personalized messages and offers to individuals. Emojis to increase engagement.

SMS 108
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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. I see five. they are of course correct. Guess what?