Convince & Convert

MAY 14, 2014

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Now, Facebook has raised the bar for marketers to create value to their online audience. Is anonymous login good for marketers?

Brands 142

Brands Facebook Privacy Loyalty 142

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. And that includes on their service channel of choice: social media.

Report 62

Report Atlassian Brands Sentiment 62

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. You might be thinking the ride is smooth sailing from here, but the work is just beginning. Now you have to maintain the momentum and manage your brand reputation.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Tylenol – Building customer loyalty When it comes to pain management, Tylenol has been one of the go-to options for consumers for many years. New Challenges 1.

Examples 59

Examples Brands Sentiment Reputation 59

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Marketers should ideally utilize a combination of technologies and practices to truly connect with their target communities and drive sales.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. You can ask and answer questions, respond to compliments and even react to humorous comments. Add a title and description, and set the privacy. Let’s get started. Select More options ?

YouTube 125

YouTube Privacy Mobile Video 125

Direct Marketing Observations

DECEMBER 16, 2016

That thinking posed a question internally… ‘How about a site on things I said? Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. I love this question). Customer loyalty and disruption. I quickly shut that thought down. Keyword Frequency. Crowdsourcing.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Twist Image

JANUARY 8, 2013

The sad truth is that marketers have - for decades on end - done ourselves in. Even the media channels that you love: Twitter , Facebook , YouTube and here, at The Huffington Post , there are many fine marketers behind the scenes doing everything they can to figure out how to make you the product. There is no escape. No area is safe.

Adwords 101

Adwords Marketing Advertising Tourism 101

Twist Image

JANUARY 16, 2013

When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. " The question was asked more times that I could count last week in Las Vegas while attending a conference.

Brands 108

Brands iPad Apple Loyalty 108

Keyhole.co

NOVEMBER 21, 2023

And their slightly regal but warm approach extends to their online presence and marketing. million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. And this also helps aid Apple’s marketing strategy. million Facebook: 14 million Twitter: 9.6

Social Media 59

Social Media Strategy Apple iPhone 59

Pixlee

NOVEMBER 6, 2019

Marketers tend to obsess over how to approach different age groups online, and this makes sense. For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner. Be accountable – You need to take initiative to answer customer’s questions when something is not going well with your brand.

Brands 40

Brands Privacy Retail Groups 40

Later

JUNE 26, 2020

As the owner of a Facebook Group you gain access to Activity insights, can control the Group settings and privacy controls, and most importantly, you have the authority and control to moderate conversations as a Group Admin. Identify new target audiences for product and marketing campaigns. Looking to level-up your Facebook strategy?

Groups 74

Groups Groups Facebook How To 74

Audiense

JUNE 28, 2018

At Audiense we asked ourselves two questions, how can we contribute to the Martech community with helpful info? These are the niche audiences we will analyze in alphabetical order (directly from [link] if you have any preference in prioritization let us know: Advertising & Promotion: Mobile Marketing. Data: Customer Data Platform.

Advertising 82

Advertising Affiliate marketing Influencer Data 82

Twist Image

NOVEMBER 23, 2012

Before answering that question, ask yourself this: should every person see the same search results? When, marketers finally deliver on this dream, we're told that the personalization comes off as some kind of slimy vibe that bears a whiff of privacy sketchiness. Just ask those playing in the loyalty marketing space.

Price 105

Price Retail Hotels Apple 105

Sprout Social

AUGUST 22, 2018

Nobody has time to sit on hold for an hour or spend days stuck in an endless email chain to get their questions answered anymore. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. Mind Your Customers’ Privacy.

Twitter 94

Twitter Tips Notification Sentiment 94

Twist Image

APRIL 16, 2011

I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the senior marketer had a customer service issue that was not being resolved. The senior marketer thought that they were spammed by this brand.

Discount 111

Discount Loyalty Privacy Retail 111

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. But with yesterday's announcement of pending changes in its Privacy Policy and Terms of Service , Instagram is quickly falling from grace. CBS actually asks the question, " Should you be concerned about Instagram's new privacy policy? " So what happened?

Instagram 168

Instagram Flickr Privacy Policies 168

Myrland Marketing

SEPTEMBER 23, 2013

“Otto has a marketing team that manages his social, which is generally just an impersonal regurgitation of corporate-blah, lacking any personal value. “This savvy CEO is listening AND talking; championing his story from within the organization and building loyalty by being real and accessible.” ” Automatic Otto.

ROI 70

ROI HootSuite Privacy Social Networking 70

Buzzlogix

SEPTEMBER 4, 2017

For this reason, they will often use social networks to report problems and ask questions. Additionally, make sure you implement sensible privacy settings for all your accounts. In summary, social media offers a lot of marketing and sales potential for companies that operate in practically any industry. Poor Customer Service.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. 5 Questions Social Media Marketing Analytics Can Answer. Featured Headline Marketing analytics Ottawa Social Analytics Social Capital Social Media' Measuring online influence.

Analytics 380

Analytics Social Capital Klout Analysis 380

Hootsuite

JUNE 19, 2023

Inappropriate employee, customer, or vendor posts can severely damage a bank’s reputation and result in regulatory fees – as can financial misinformation, poor customer service responses, and violations of customer privacy. Privacy and confidentiality Finally, a bank’s reputation hinges on consumer trust.

Banking 95

Banking Policies Template Templates 95

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. This marketing practice is called employee advocacy. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees.

Hashtag 131

Hashtag B2B Policies Authentication 131

Hootsuite

APRIL 7, 2021

Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. To help, we’ve put together this overview of the fledgling platform, as well as its pros and cons from a marketing perspective. Con: Privacy questions. Enter a room, or start one.

Influencer 143

Influencer Privacy Template Templates 143

Hootsuite

MAY 13, 2020

Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it. Here’s how to promote your business and reap the benefits of Facebook group marketing. Best practices for Facebook group marketing. Add your group members and pick your privacy preference. Choose wisely.

Groups 144

Groups Groups Engagement Facebook 144

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Social media is an important marketing channel because you have the opportunity to tap into an audience of millions of potential customers. The difficulty is reaching those people.

Social Media 58

Social Media UGC Hashtag Privacy 58

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

agora pulse

NOVEMBER 8, 2019

Ask questions and ask for your customers’ opinions. Use this to identify both trouble makers and user questions like “is this watch water resistant?” Strategies that can help with this include … Retargeting high-value customers with ads offering special “loyalty” perks, like free shipping or $10 “just because.”.

Facebook 159

Facebook Discount Campaign Upcoming 159

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 213

Facebook B2B Privacy MySpace 213

Sprout Social

DECEMBER 6, 2018

With some planning ahead, a lot of documentation and everyone on the same page, you’ll be marketing in multiple countries in no time. They rebranded it then into Lay’s colors but kept the Walkers name for brand loyalty. Take time to research cultural events, taboos and marketing approaches. Edit your strategy.

Social Media 85

Social Media Brands Team Strategy 85

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. A clear, focused Facebook marketing strategy is the only way to tap into this existing audience. Here are our best Facebook marketing tips for the year ahead. A whopping 2.4 Table of contents.

Facebook 145

Facebook How To Marketing HootSuite 145

Janet Fouts

DECEMBER 14, 2010

I wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year? Social Media Marketing is about business. Sudha Jamthe. Ask them for help to solve problems with you.

Social Media 146

Social Media ROI Syndication System 146

Convince & Convert

APRIL 8, 2010

I’d love to hear your thoughts if you’ve got an iPad, and I’d be happy to answer any questions you have. Would it work as a marketing and/or presentation device? Which unfortunately makes this MacBook Pro a really, really, really expensive typewriter. Leave them in the comments and we’ll discuss.

iPad 137

iPad Content iPhone Wireless 137

agora pulse

JULY 8, 2020

But have you focused on Instagram marketing? In this article, I’m looking at Instagram marketing essentials, my best agency hacks, and the brands that are winning. Instagram Marketing: Why All the Fuss? If your current marketing strategy doesn’t include Instagram, you might be wondering what all the fuss is about.

Instagram 109

Instagram Tips Marketing Hashtag 109

Sprout Social

JANUARY 26, 2021

Social media marketing isn’t just about talking to your customers and fans, but also with them. Whether people are looking for customer service, have a question or just want to applaud your content, it goes down via messaging. It’s not enough to just observe what people are saying, marketers need to react and respond.

Template 131

Template Templates Instagram FAQ 131

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations?

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 25, 2010

Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. We’re willing accomplices in our own marketing funnel.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144