Webbiquity SMM

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Share this on LinkedIn.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A social media manager for a B2B company was tasked with promoting a white paper on multiple social media platforms.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Mindjumpers

JANUARY 11, 2012

The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. How to Drive Business Value with Social Marketing Funnel [white paper]. Click here to download the PDF.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

MAY 15, 2012

Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. Combined, this online data equals Big Data. BDAs – what exactly is it again?

Data 262

Data Software Applications Compete 262

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. They have no agenda. But don’t take my word for it.

Strategy 147

Strategy Social Media Marketing Consultant 147

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

JULY 12, 2022

LinkedIn is an office party with all your colleagues. This might mean being dressed up for LinkedIn, cheeky and opinionated on Twitter, and down-to-earth on TikTok. You’ve got all this brand research at your fingertips, so why not use it? Go into your website, your white papers, your product, and your out-of-of-home advertising.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company. .”

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. Eight companies have 50 or fewer followers. •

Social Media 176

Social Media B2B Exercises Hubspot 176

SocialFish

APRIL 7, 2011

I co-authored a white paper with SocialFish about social media policies. Even if your association is not using social media to share your story, it is imperative for reputation management and market research. They are already on Facebook, LinkedIn and Flickr. Therefore, every association needs a social media policy.

Policies 222

Policies Social Media Handbook Guidelines 222

Webbiquity SMM

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. LinkedIn Pulse ). Nearly half of all the employees conducting research for B2B purchases are millennials. LinkedIn Pulse ).

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

AUGUST 8, 2016

Curiosity pushed me into doing some of my own digging and research, and I can’t tell you how much I love the campaign. Don’t just push out the first article/course/white paper you think of. Learn more about, and talk to, Greg on Instagram , Twitter , LinkedIn or email greg [at] thecolorfulperspective [dot] com.

Module 100

Module Consultant Course Campaign 100

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. LinkedIn – 78%. This excellent study provides a wide array of answers, statistics and insights. Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Take for example your classic white paper. Share this on Linkedin. The question is – What is the appropriate level of budget to support social media for a B2B company? Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

DECEMBER 13, 2011

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

MAY 20, 2014

Do your research. Hit your favorite research and data sources and comb them for relevant facts, figures, examples, and projections you can include. Any research you include should support your position and provide useful insight. So, put some work into it. When speaking with C-level folks, they need to associate pain with cost.

Engagement 146

Engagement Content Klout Groups 146

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Buffer Social

MAY 1, 2017

Molly Pittman on LinkedIn. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. When you’re first starting out, it’s really (really) important to do a ton of research on the audience “avatar” that you are trying to reach with your Facebook ads.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. Social Profit Factor can help you ignite your online tribe and grow your business with social networks such as Facebook, LinkedIn, Instagram and Twitter. It’s humans who post the status updates.

Brands 167

Brands Training Policies Template 167

SocialFish

MARCH 18, 2011

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. All exposures associations had before social media; the only difference is the speed of information.

Insurance 174

Insurance Activities Social Media Policies 174

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. How to Get Your Social Marketing Budget Approved (white paper).

Data 60

Data Social Media Brands Authentication 60

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? If you are lucky, they will put you on top of the list as they research and dig deeper.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. Average of three hours per post to research, write, edit. White papers.

Content 131

Content Marketing Cost Metrics 131

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Linkedin. Tweet This!

B2B 252

B2B eBook Marketing Aggregator 252

Socialmedia.biz

APRIL 13, 2017

Use LinkedIn for initial outreach to contacts. While LinkedIn is solid as a business platform, Twitter is the more immediate and open channel for communication. 70% of the buyer’s journey is complete before they ever reach out to sales; they’ve already done the bulk of their research and are close to knowing what they need.

Social Media 63

Social Media Hubspot Cost Case Study 63

Mindjumpers

DECEMBER 14, 2011

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Convince & Convert

JULY 29, 2012

” white paper. The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. Current or former customers (84% says research from DDB). Current or former customers.

ROI 140

ROI Social Media Social CRM Survey 140

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Bare Feet Studios

JANUARY 25, 2011

It’s one more line item of market research that will inform the cost-benefit analysis of developing your own app. IT, it might be said, now has some fun stuff to support in terms of unblocking access to Facebook, Twitter, LinkedIn, YouTube and adding blogs to the company’s IT assets. Are you responding when they do?

Social Media 52

Social Media Smart Phone Trends Policies 52

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll learn: What’s the hype about LinkedIn and how can I use it? Bought your book just now as research and I’ve heard great things. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Communities 170

Communities Marketing MySpace Yahoo 170

Convince & Convert

MARCH 4, 2016

Unfortunately, as soon as we realized infographics could boost brand visibility, the well-researched, carefully written, expertly designed infographics became a small minority in a proliferation of terrible infographics created solely for linkbait. For industry-specific content, LinkedIn Pulse is also worth checking out.

Marketing 60

Marketing Statistics Directory Data 60

Buzz Marketing for Technology

JUNE 27, 2008

Our new KM Edge groups on LinkedIn and Facebook. We already have more than150 members in our LinkedIn group, so joining will put you instantly in touch with a large pool of professionals who share your passion for KM. College , where he also leads the Process Management and Working Knowledge Research Centers.) APQC research.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150