Jon Loomer

JUNE 30, 2017

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. This may be the most useful addition of the new metrics. Do you have these metrics updates yet?

Metrics 160

Metrics Engagement Facebook Advertising 160

Firebelly

FEBRUARY 27, 2014

Blog content marketing conversation metrics real time analytics' The questions include: Does it arouse interest from your audience? Is it able to penetrate your target demo? Is it able to achieve multi-channel penetration? How long can.

Issues 236

Issues Content Metrics Analytics 236

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

SEPTEMBER 21, 2020

Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. The familiar silence on these issues is perhaps even more deafening than when we first waited with bated breath for brands to take a stand.

Issues 132

Issues Survey Campaign Authentication 132

Jon Loomer

MAY 11, 2022

Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature. The issue of sound vs. no sound is also important. The video-specific metrics available to you in Ads Manager are okay. There are metrics for: 2-second continuous plays. 3-second plays.

Video 194

Video Facebook Metrics Feed 194

Jon Loomer

JANUARY 24, 2023

If you aren’t familiar with the Inspect Tool , it featured some special metrics and charts specific to your ad set. You could select multiple metrics at once to see them tracked over time. You could select multiple metrics at once to see them tracked over time. Reach, like Frequency, is a common metric.

CPA 187

CPA Tools Metrics Overview 187

Jon Loomer

MARCH 27, 2022

.” It allows me to monitor the impact of my ads on the metrics that I care about most, regardless of optimization. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. And there, of course, is the potential issue.

Eventful 202

Eventful Report Facebook Aggregator 202

Jon Loomer

FEBRUARY 14, 2024

But, we’re going to answer it… THIS… or Not Part of the issue here is that I’ve been doing this since late 2011. Keep Measurement Simple While Meta’s added metrics over the years, the problem has remained the same: Advertisers love to distract themselves with secondary metrics.

Advertising 179

Advertising Metrics Cost Sentiment 179

Ignite Social Media

DECEMBER 19, 2016

Facebook Misses the Mark on Metrics, Again! For the third time since September, Facebook has said they have been misreporting more metrics. The metrics impacted include: reaction counts on Pages’ Live videos and engagement figures for off-Facebook links. Here’s a quick guide to help you navigate the issue.

Metrics 60

Metrics Instagram Guidelines Facebook 60

Jon Loomer

AUGUST 28, 2023

Not only is this not optimized for Instagram Follows, but it’s not technically an Ads Manager metric that can even be tracked. The only Follower metrics that exist are related to Facebook page followers. My biggest issue with this approach is that I like being able to measure an important action. Keep that in mind here.

Conversation 147

Conversation Campaign Instagram Metrics 147

Jon Loomer

MARCH 1, 2023

In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. In fact, the issues related to Audience Network were highlighted in my blog post about my optimization test related to driving quality traffic.

Advertising 179

Advertising Video Metrics Issues 179

Jon Loomer

MARCH 14, 2022

This can result in some issues, particularly if you’re optimizing for actions like link clicks. Manual Placement Selection Issues. One thing to keep in mind is that you may not see results for all metrics when using breakdowns depending on the optimization due to iOS 14+ changes. They both have their potential issues.

How To 200

How To Facebook URL Cost 200

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 106

Brands How To Sentiment Metrics 106

Jon Loomer

NOVEMBER 22, 2019

Here’s an example of the metrics that Facebook provides for a post I published that was never promoted as an ad. But there are two primary issues with this that don’t solve our problem. But this is a smaller issue. The bigger issue is that these stats aren’t post-specific.

Organization 210

Organization Conversation Facebook Metrics 210

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. However, if you see negative comments, it’s time to scan through their feedback to determine what is causing the issue. Define the metrics How do you know what success looks like?

Engagement 101

Engagement Tips Loyalty Metrics 101

Convince & Convert

MAY 9, 2024

Marketers must rely on a combination of metrics such as downloads, listens, and audience engagement to gauge the success of podcast efforts. Some of the ways we’ve been able to overcome these issues and ensure a consistent, quality production every week include: Strategic investment in technology platforms and equipment for recording.

Brands 134

Brands Apple Cost Advertising 134

Jon Loomer

OCTOBER 18, 2023

The only potential benefit that comes to mind is related to the issue of custom events not appearing as selectable metrics when using columns until you’ve used them as optimization events. I even recorded a video on this recently.

Eventful 164

Eventful Overview Notification Study 164

Social Media Strategies Summit

JULY 12, 2023

Like in the example about flossing, awareness isn’t the issue here: everyone knows suicide is bad and that we should do our best to help prevent it. The issue wasn’t the existence of the training; it was the format. Like the suicide prevention campaign, this certainly isn’t an awareness issue.

Campaign 208

Campaign Social Media Case Study Training 208

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources.

Report 152

Report CPM CPC Facebook 152

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. Analyzing the data Once your data is processed, your analysis can begin!

Analysis 71

Analysis Data Sentiment Metrics 71

Sprout Social

MAY 15, 2024

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. The burden of manual social media management tasks compounds the issue.

Social Media 97

Social Media Social Media Management Sentiment Collaboration 97

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. AI is also helping social teams understand and respond to audiences better. Further, AI-driven marketing automation is assisting marketers in increasing speed and efficiency.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Koka Sexton

JANUARY 2, 2023

Additionally, it should include an understanding of how to optimize descriptions, engage with followers, and measure metrics and analytics to measure success. This involves creating content that speaks to a specific audience or issue. When creating a social media plan, it is important to think about the types of content to create.

Social Media 98

Social Media Hashtag Microblogging Metrics 98

Keyhole.co

FEBRUARY 13, 2024

The users here are socially aware and don’t sugarcoat their feelings, whether it’s political issues or brands. This can drive your attention to previously unnoticed issues and reduce them before they escalate and harm your brand. You also get comprehensive visuals on metrics like sentiments, locations, post types, and top devices.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Jon Loomer

NOVEMBER 14, 2021

This feels like an issue related to new functionality. ” But, there is no further mention of this metric in Insights. One of the biggest issues here is that, at this point, we’re relying on Facebook accurately reporting the number of people who are listening to my podcast. And the other placements are fuzzy.

Facebook 209

Facebook Report Campaign Apple 209

Keyhole.co

FEBRUARY 20, 2024

By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image. Keyhole will quickly scan Instagram for conversations relevant to your chosen keywords and present you with a dashboard with detailed metrics, top posts, and sentiment related to your tracker.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 10, 2024

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one. It will also demonstrate your commitment to resolving issues and delivering a positive experience.

Reputation 101

Reputation System Brands Knowledge Base 101

Ignite Social Media

JANUARY 9, 2020

Now, when you set your date range, you’re able to see top pins for that specific date range; across a wider option of metrics to boot (impressions, engagements, close ups, link clicks, and saves). metric you need and combine manually. Now, you have to select all of the metrics you want included in your report.

Data 132

Data Social Media Analytics Metrics 132

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. View reports Sprout’s Reviews Overview Report gives you a comprehensive view of customer feedback, so you can monitor trends based on time periods and key metrics across various parameters.

Review 125

Review Brands How To Analysis 125

Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. These bots boost engagement by providing 24/7 support, making businesses constantly accessible.

Hubspot 103

Hubspot Template Templates API 103

Sprout Social

JANUARY 9, 2024

Customers expect personalized service that’s more than just resolving an issue quickly. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. They want a personalized interaction that’s authentic and engaged.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Ignite Social Media

NOVEMBER 17, 2021

Congress knows a winning issue when they see it, and Facebook (or all social network) regulation is a political winner. So many social metrics are measured instantly. It wouldn’t be my first choice for chasing trend makers, but it’s still often the best choice for finding an audience.

Social Media 208

Social Media API Reputation Compete 208

Oktopost

MARCH 25, 2024

While tracking shares is an easy metric to measure, it’s actually counterintuitive to solely encourage your advocates to win by sharing. Instead, align your contests with metrics that contribute to your broader social media goals and will deliver tangible results.

Metrics 78

Metrics Training iPad Meeting 78

Forbes Social Media

OCTOBER 23, 2018

The effects on the long-term well-being of individuals and of society as a whole are widely speculated about, but the only efforts conducted by the industry to investigate the issues are meetings behind closed doors.

Metrics 51

Metrics Facebook Industry Meeting 51

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. The best practitioners know that a good influencer is one that has a real contextual tie to the brand or the issue, is willing to engage on behalf of the brand and has an engaged following.

Analytics 164

Analytics Influencer Issues Metrics 164

Ignite Social Media

NOVEMBER 2, 2021

It’s an issue that a majority of marketing executives face, and one that we’re always working to help our clients with. With good metrics and a plan for measuring them, a test might show that social is more efficient than other places your brand is spending time and money. This approach will be more valuable to you in the long run.

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Jon Loomer

JANUARY 11, 2023

When Meta suspects fatigue is an issue, you may receive written guidance in the Delivery column. Ultimately, changes should be made due to performance, not a secondary metric. Let me explain… What is Creative Fatigue? Creative fatigue is when people have seen your ad too often, resulting in a drop in performance.

Facebook 193

Facebook CPA Cost Trends 193