Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Review 128

Review Brands How To Analysis 128

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Convince & Convert

APRIL 12, 2024

55% of consumers discover brands for the first time on social media, according to Sprout Social. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Brand is social and social is brand.

ROI 138

ROI Team Social Media Metrics 138

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

APRIL 17, 2024

These insights let you refine your chatbot’s responses, adjust functionality and enhance effectiveness. Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder. Sprout’s Bot Builder is designed for businesses that aim to automate and personalize customer care on social media.

Hubspot 101

Hubspot Template Templates API 101

Sprout Social

DECEMBER 15, 2023

You can also take advantage of Sprout Social’s Optimal Send Times feature that analyzes your audience and selects the best times to schedule your content. How to schedule Facebook posts with Sprout Social Here’s how to create scheduled Facebook posts with Sprout: Click the Compose icon to open the Compose window.

Facebook 121

Facebook How To Publishing Analytics 121

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Enter Sprout Social. Reputation management. Optimizing marketing workflows.

Team 88

Team Tools Marketing Hubspot 88

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Buckle up and get ready to learn everything there is to know about Sprout Social! What is Sprout Social. So, what’s all the hype about? Success Stories. What Features Do They Offer? .

Review 155

Review Social Media Management Price Collaboration 155

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

MARCH 28, 2024

For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. The post How to use LinkedIn hashtag analytics to boost content reach appeared first on Sprout Social.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. We used these networks to share insights and new perspectives with our audience. What ones would you add? ?.

Strategy 108

Strategy Metrics Team Social Media 108

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. Customers even described Sprout as a “can’t live without” resource.

ROI 103

ROI Social Media Management Team Study 103

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. As Julie Valentine, Manager, Recruitment and Employee Advocacy Influencer at Sprout, puts it, “Review sites like Glassdoor are very influential to job seekers. It’s a win-win.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

FEBRUARY 8, 2024

Through tools like Sprout Social you can use social listening to help identify conversations involving your competitors and what your audiences are talking about. With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors.

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. Collect social insights Audience insights are the foundation of better brand positioning. In communications, these insights are commonly used to sharpen media pitches, messaging and executive comms.

Sentiment 123

Sentiment Press Release Analysis Team 123

Sprout Social

NOVEMBER 21, 2023

Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. It deals with collecting insights that help your business stay ahead, adapt and grow. With Sprout Social, you can track your competitors’ social media performance on a visual dashboard.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Social Media Today

APRIL 18, 2022

Sprout Social's annual 'Best Times to Post' report provides helpful insight for your content planning.

Report 165

Report LinkedIn Instagram Twitter 165

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Atlassian started using Sprout Listening in 2019. in savings over three years.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

JANUARY 24, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social. The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Here is a report from Sprout’s Listening capability.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

NOVEMBER 29, 2023

Uncover important insights about your audience. Sprout Social’s Saved Replies and Asset Library are a perfect example of this. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. Automation undoubtedly helps you boost your follower count.

Instagram 115

Instagram Tools Strategy Hashtag 115

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JANUARY 3, 2023

When everyone is on the same page, it makes it easier for folks to share their unique insights and experiences. Our research from The Sprout Social Index™ 2022 shows that more than three-quarters of consumers expect a response within 24 hours on social media. Valuable insights they make look at include: Customer sentiment.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

NOVEMBER 8, 2023

As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences. Improve customer experience Sentiment analysis offers actionable insights that can help you craft experiences tailored to the emotional needs of your customers.

Sentiment 111

Sentiment How To Analysis Review 111

Ignite Social Media

NOVEMBER 17, 2022

It can help unite information using appropriate data points to obtain insights to continue improving brand’s customer’s experience. . It’s certainly one of the most dynamic social insight platforms — with social media management features altogether. Sprout Social . Insights & Research. Read review here. Hootsuite .

Social Media Management 113

Social Media Management Social Media Tools HootSuite 113

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. You can then analyze the data to uncover insights that will inform your marketing decisions. But the quality of your insights greatly depends on your choice of tools.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Sprout Social

MAY 23, 2023

Without a human touch, this has the potential to leave you with inaccurate insights, and lead to poor business decisions. According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. AI gets you the insights you need in seconds.

Team 135

Team Social Media Management Skills Trends 135

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Want to speed up internal comms and uncover valuable customer insights at the same time? How does Salesforce integrate with Sprout Social?

Team 111

Team B2B Platform Analytics 111