Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. What is Instagram Insights?

Metrics 102

Metrics Instagram How To Patterns 102

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Pam Moore

APRIL 2, 2024

AI enables marketers to harness vast amounts of data, automate processes, and gain valuable insights to enable data driven decisions. By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Let's take your marketing results to the next level.

Strategy 78

Strategy Marketing Analysis ROI 78

Social Media Strategies Summit

MARCH 6, 2024

Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Sign up for one of our upcoming social media conferences. Featured image by Pixabay.

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

The Realtime Report

MARCH 19, 2024

This article delves into the platform, providing insights on how to leverage it effectively. Here’s a step-by-step guide to get started: Sign Up with a Broker To begin using MetaTrader, first register with a broker that supports the platform. What Is MetaTrader?

Platform 91

Platform Software Mobile System 91

Oktopost

SEPTEMBER 12, 2023

It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests.

Data 124

Data B2B How To Metrics 124

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge? What is AI?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

SEPTEMBER 2, 2022

Keeping up with the shifting digital tides is crucial. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date.

Training 118

Training Course Resources Social Media 118

Ignite Social Media

SEPTEMBER 11, 2023

Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management. This role should be a senior-level position filled by someone with at least a few years of experience.

Team 167

Team Social Media Social Media Management How To 167

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. It also helps set up a reporting infrastructure to simplify performance measurement at the end of your campaign. Use it to set marketers and agents up for social customer care success. Download the template 4.

Template 65

Template Templates Social Media RFP 65

Hootsuite

JANUARY 18, 2024

So before you even sign up for that Instagram account, you’ve got to do some homework. Level up your training—and your fun. Sign up now. And if you’re considering just signing up for everything and cross-posting across all the platforms, we’ll just tell you right now: please don’t.) It appeases the algorithms.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Review 128

Review Brands How To Analysis 128

Sprout Social

OCTOBER 4, 2023

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Hootsuite

NOVEMBER 7, 2023

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. If the conversation about your brand starts to skew negative, you can take action before things reach crisis level. First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Social Media 103

Social Media Team Social Media Management Report 103

Oktopost

OCTOBER 26, 2023

4 Steps to Developing Your Employee Advocacy Strategy Overcoming Regulatory Hurdles with Oktopost Summing It Up Why Launch an Employee Advocacy Program? This humanizes your institution and establishes a deeper level of trust and rapport with clients, fostering a stronger sense of credibility and reliability.

Reputation 125

Reputation B2B Guidelines Policies 125

Ignite Social Media

DECEMBER 16, 2022

We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . This is a great way to build trust between you and your customers and also gives you more insight into your customer base.

Social Media 161

Social Media Brands Fair Use Marketing 161

Sprout Social

JANUARY 9, 2024

Consumers expect that same level of service online. Learn about your audience on a deeper level. What you need to build and execute a social media personalization strategy To personalize customer experiences on social, you need deep customer insights, comprehensive data and assistance from automated workflows.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. From there, you can draw insights to boost engagement. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. What is YouTube engagement?

YouTube 100

YouTube Engagement Metrics Analytics 100

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

NOVEMBER 8, 2023

As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands. As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences. That’s what sentiment analysis is all about.

Sentiment 111

Sentiment How To Analysis Review 111

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

APRIL 26, 2024

Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. With all their billable hours filled up to the max, it’s difficult to ask them to do even one extra task.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

The Realtime Report

JULY 14, 2023

Therapists and Counsellors Therapists provide a level of empathy, understanding, and emotional support that is difficult to replace with AI. AI language models are also likely to encounter difficulty picking up on, and interpreting, subtle non-verbal information such as body language, which therapists and counsellors might observe in person.

Construction 91

Construction Skills System Small Business 91

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. They found that many users had another consideration on their minds: pets.

Brands 151

Brands Marketing Real Estate Collaboration 151

Pam Moore

APRIL 7, 2024

🚀 Buckle up because I'm about to unveil some game-changing tactics that'll revolutionize the way your team embraces digital transformation. Navigating the Digital Transformation Journey 9 Strategies to Cultivate Innovation and Propel Your Team Forward Plus, Watch the Video below for More Insights 1. 🎉 6. 🤝 7.

Team 78

Team Training Resources Collaboration 78

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Report Examples Tools 94

Buffer Social

OCTOBER 18, 2023

Here’s what you can expect to learn about: Broadcast Channels Collab posts with more friends Insights on desktop Meta Verified Music on carousels Notes Reels templates AI stickers Photo stickers Broadcast Channels This is one of Instagram’s most popular new features among creators and brand accounts — with good reason.

Features 113

Features Instagram How To Template 113

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Convince & Convert

NOVEMBER 30, 2023

Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. Employees often outwardly agree to a change initiative at a high level, only to resist when it’s time to alter their established routine s. But there is a better way.

Project 127

Project Collaboration Buy Team 127

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. In many cases, revenue teams may be uncertain about how to move a deal forward because the customer’s level of interest and their position in the sales funnel is often difficult to decipher.

Data 124

Data B2B Notification Team 124

Koka Sexton

JANUARY 2, 2023

Setting Up a Social Media Plan. Additionally, influencers can offer their insight, advice, and expertise to further support a company’s mission and extend their reach. Targeted posts are a great way to increase engagement levels. Hashtags can help businesses reach a wider audience, as well as increase engagement levels.

Social Media 98

Social Media Hashtag Microblogging Metrics 98

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Actionable insights to help you grow faster. On mobile (using Instagram Insights) If you’re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Sprout Social

AUGUST 28, 2023

Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows. AI-driven insights are playing a huge role in behavioral segmentation and other agile marketing strategies as well. Jasper Jasper helps you speed up the writing process using generative AI. Reputation management.

Team 88

Team Tools Marketing Hubspot 88