Bill Hartzer

NOVEMBER 17, 2023

The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. It correlated these need states with generational preferences and social platforms, revealing insightful nuances in engaging diverse audiences.

Social Media 95

Social Media Survey Study Collaboration 95

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Sprout’s Tagging feature has changed the reporting game for many brands. We’re constantly impressed at the creative use cases people create for Tags—and the insights Tags help them uncover.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 103

Social Media Team Social Media Management Report 103

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs.

Company 136

Company B2B Brands How To 136

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

JANUARY 18, 2022

These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals.

Skills 128

Skills Sentiment Team Press Release 128

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. If you consider the most common reason marketers invest in the production and distribution of content, you’ll find that brand awareness falls among their top objectives.

Loyalty 204

Loyalty Software Publishing SEO 204

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts.

Strategy 52

Strategy Twitter Tips Marketing 52

Social Media Strategies Summit

APRIL 25, 2023

Every marketer knows that having a robust online presence is essential for boosting brand awareness and driving sales. Here, we’ll demonstrate seven actionable tips and strategies to transform your blog into a lean, mean, sales-generating machine. Treat your blog as more than just a content hub to boost conversion rates.

Conversation 158

Conversation Company Loyalty Case Study 158

Sprout Social

OCTOBER 20, 2020

It connects to a shared goal: employer branding. Your goal throughout that lifecycle is to make a positive impression, all factoring into your employer brand. An expert social media manager advocates for their brand beyond “traditional” social media —Facebook, Instagram, Twitter, etc.

Review 120

Review Brands Reputation Aggregator 120

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Social Media Network Marketing

FEBRUARY 29, 2024

Forge Influential Partnerships : Collaborate with influencers and brands whose values align with yours to tap into their audience and build credibility within your industry. Weave Compelling Narratives : Share authentic stories and experiences that humanize your brand, fostering deeper connections with your audience.

Instagram 56

Instagram Hashtag Curation Authentication 56

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

The Realtime Report

NOVEMBER 3, 2023

This ultimately leads to a much more impactful, data-driven approach to personalizing buyer experiences and marketing campaigns that amplify customer satisfaction and brand loyalty. This leads to more flexible decision-making and strategies and helps to increase overall profits.

Startup 103

Startup Patterns Sentiment Analysis 103

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. This real-time data can inform and refine marketing strategies and help your team adjust their campaigns on the fly for optimal engagement.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. Follower Growth: Indicates the brand’s ability to attract and retain followers over time.

ROI 62

ROI B2B Organization Platform 62

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform.

Template 52

Template Templates Analytics LinkedIn 52

Bill Hartzer

DECEMBER 7, 2023

Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Omnichat, an all-in-one omnichannel messaging platform, to unveil the future of conversational commerce.

Groups 95

Groups Groups Resources Engagement 95

Sprout Social

NOVEMBER 6, 2020

Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our decisions and impressions of businesses and brands. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease.

Review 97

Review FAQ Construction Metadata 97

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. It’s the first impression you’ll make on prospective employers, clients, partners, or investors — so make it count. This will help you to demonstrate the impact of your work and make you more marketable to potential employers.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

SEPTEMBER 14, 2023

Instead, buyers want a greater connection with brands, and, most importantly, buyers don’t want to be sold to, they want to be educated. Marketing Strategies That Will Help You Gain More MQLs So, how do you get your MQLs to pick up the pace again and move down the funnel? Jump Ahead What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . saved $50K in less than a year with Khoros.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. It’s not the best for creating brand elements like logos or packaging designs, though. Brand identity, after all, calls for more than just aesthetics.

Tools 99

Tools HootSuite Price Marketing 99

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. It’s about making data-driven decisions that propel your brand forward.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Oktopost

SEPTEMBER 14, 2023

Instead, buyers want a greater connection with brands, and, most importantly, buyers don’t want to be sold to, they want to be educated. Marketing Strategies That Will Help You Gain More MQLs So, how do you get your MQLs to pick up the pace again and move down the funnel? Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. But how do you know if your LinkedIn marketing strategy is working? Receive insights into what your customers want and make better B2B marketing decisions according to your social listening reports.

LinkedIn 52

LinkedIn Tools B2B Price 52

Social Media Strategies Summit

MAY 19, 2022

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. Many successful content sites implement content curation as a core strategy. There are plenty of viable content curation strategies that don’t involve a single tool. Share User-Generated Content.

Social Media 264

Social Media Content UGC Curation 264

Oktopost

JULY 4, 2022

Allowing you to keep up on the latest trends, your competition, and potentially sticky PR situations for your own brand, you’ll want a social media tool that includes social listening. It’s important to think about where you want your social strategy to go in the future. People buy from people – not brands.

B2B 131

B2B Social Media Management Metrics Social Media 131

Mindjumpers

JULY 18, 2012

Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. Promotion of the company’s Employer Value Proposition (EVP).

Social Media 249

Social Media Brands Policies How To 249

Keyhole.co

OCTOBER 13, 2023

To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting is a hiring strategy that involves using social media platforms to share job postings, search and communicate with potential job candidates. Also, this type of recruiting includes employer branding and influencer marketing.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Hootsuite

JUNE 21, 2023

Or maybe you’re on the hunt for a dream job in the industry, aiming to collaborate with top brands and make a name for yourself. It showcases your experience with various platforms and creative strategies to demonstrate that you’re an expert in the field. Why should you make a social media portfolio? 1 Social Media Tool Create.

Template 97

Template Templates Social Media Social Media Management 97