Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 136

ROI Metrics HootSuite CPM 136

Socialmedia.biz

FEBRUARY 24, 2019

Why should you go beyond the conventional ROI metrics of success? According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI. As social media continues to unfold and evolve, it’s important to create a culture of marketing that’s not based on ROI alone.

ROI 132

ROI Social Media Airlines Proposal 132

Mindjumpers

JANUARY 25, 2013

The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Following are four of those metrics for measuring social media ROI, which we see as of great importance. Brand Awareness.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Keyhole.co

FEBRUARY 20, 2023

If you want to create a powerful and effective marketing campaign, you’ll need to understand how these two roles differ and how you can measure their effectiveness in the form of ROI. Your ROI, or return on investment, is the measurement of the success or failure of any venture. That’s also the first step in determining your ROI.

ROI 59

ROI Influencer Marketing How To 59

Social Media Strategies Summit

APRIL 4, 2019

In fact, Influencer Marketing ROI and improving metrics to track campaign results are consistently noted as the biggest challenge facing the industry in 2019 and beyond. The focus on ROI aligns with the desire for greater transparency and authenticity in the face of growing pressure to address fake followers and bots. image source ).

ROI 103

ROI Influencer Marketing How To 103

Social Media Marketing

JUNE 27, 2019

All you need is a little bit of information on how to maximize ROI on your ads and you’ll be achieving success in no time. Using social media as a tool for advertisement is only one way of maximizing the ROI potential of your ads. Social Media Attack!

ROI 86

ROI How To Adwords Engineering 86

Social Media Marketing

MAY 12, 2019

Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Using the information given, how do you think marketers still can assess the impact of their marketing programs with this kind of pressure? This is by incorporating the following tips.

ROI 88

ROI Tips Marketing Press Release 88

Sprout Social

AUGUST 17, 2022

This goes hand in hand with understanding your social media ROI and the impact of your social team. The post 10 social media monitoring tools to inform your campaigns appeared first on Sprout Social. For example, you can see if customers interacted with a certain piece of content or a team member via social.

Campaign 125

Campaign Social Media Tools Hubspot 125

Firebelly

APRIL 9, 2012

Here are 5 must-reads on social media ROI that we don’t want you to miss. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics Social.

ROI 188

ROI Social Media Radian6 Metrics 188

Pam Moore

NOVEMBER 14, 2017

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? You have slowed down the process due to holding back information, or not giving your agency access to all data and channels requested. Importance of trust and why you can't hold back information from your agency.

ROI 164

ROI Social Media How To Marketing 164

Audiense

FEBRUARY 15, 2018

From marketing managers to senior executives increasing your ROI is a common goal shared by all. On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc.

ROI 74

ROI Data Cost Influencer 74

Almost Savvy

SEPTEMBER 5, 2011

While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. Do you contact the person privately to see more information? (Spoiler alert: The answer is No.).

ROI 273

ROI Metrics Sentiment News 273

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. Critically, Audience also lets you assign a dollar value to visitors based on their visits to competitor sites, to help determine the ROI of your social media activities. Public Relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Akamai Marketing

FEBRUARY 21, 2012

Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? ” What’s the ROI of THAT message? Perhaps we are asking the wrong question. ” or “Is it worth measuring?”

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

NOVEMBER 1, 2011

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. Because social media ROI is really a combination of many different types of valuations.

ROI 161

ROI Social Media CPC Metrics 161

Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Tags: customer service , Reputation Management , roi , SEO , Social Media This entry was posted on Saturday, April 16th, 2011 at 8:33 am and is filed under Social Media.

Small Business 177

Small Business ROI Social Media Case Study 177

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140

ROI Social Media Social CRM Survey 140

Devumi

DECEMBER 29, 2016

With it, you are able to reach out to more people and provide more information than other marketing methods. The post How To Keep Track Of Your Video Marketing ROI: Profitable Online Video appeared first on Devumi. This is why it is often recommended as part of your business’ overall promotional strategy.

ROI 110

ROI Video How To Marketing 110

Mindjumpers

AUGUST 6, 2012

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. I believe that the product will set a new standard and push the space into more of a ROI qualifying direction.

ROI 199

ROI Klout Data Influencer 199

Oktopost

FEBRUARY 12, 2024

From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all.

Hosting 131

Hosting Meeting B2B Apple 131

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Josh S Peters

JUNE 15, 2011

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It truly is the best book out there on the subject, and it’s not even 100% about ROI. Which really is the point.

ROI 153

ROI Social Media Review Case Study 153

Audiense

JANUARY 31, 2017

Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. Know the real people and influencers that count, all of them; focus your attention on them to drive up ROI. Measuring it?

ROI 60

ROI Social Media Metrics Campaign 60

The Realtime Report

APRIL 13, 2023

More than dollars spent, businesses that track marketing return on investment (ROI) outperform those that don’t. A study from the Content Marketing Institute shows that 72% of the most prosperous companies compute their marketing ROI compared to only 22% of the least successful companies.

Marketing 172

Marketing ROI Small Business Yahoo 172

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Bill Hartzer

DECEMBER 19, 2012

This is useful but to significantly improve ROI you would need to create a set of requirements to measure and analyse your results with by making use of advanced call tracking software as well as other detailed analytics software. Improving ROI is a linear process and cannot be achieved overnight. Tip 3: Learn from your mistakes.

ROI 110

ROI Tips Marketing Software 110

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

JUNE 15, 2011

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It truly is the best book out there on the subject, and it’s not even 100% about ROI. Which really is the point.

ROI 105

ROI Social Media Review Case Study 105

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! The only link to their site is a link on their info tab.

ROI 100

ROI CPA Campaign Buy 100

Meltwater

JUNE 9, 2018

Picture a world where everyone on your team has the information they need to be successful. Everyone has clear goals—and set timeframes for achieving them. They all track key performance… Read More >>>.

ROI 119

ROI How To Team 119

Proactive Report

NOVEMBER 16, 2010

“Many companies have yet to capitalize on social media’s ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit.&#. Could this perhaps be the reason companies complain about the lack of social media ROI? How does your company fare?

ROI 87

ROI Social Media Netvibes Survey 87

The Realtime Report

JULY 14, 2019

Stay Informed, Stay Healthy: Here’s 7 Changes in Healthcare That Everyone in the Industry Should Know About. However, it’s still likely going to go through a lot of changes in the future, and it’s important for healthcare workers and consumers to stay informed about these changes.

Industry 70

Industry Insurance System Policies 70

Pixlee

JUNE 19, 2017

Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers? Before deciding what to track, decide what information you want to learn about your influencer marketing campaigns. How to Track Influencer ROI. The Impact of Influencers. What Should Brands Track?

ROI 40

ROI Influencer How To Marketing 40