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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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Videos in Press Releases are Cool – When They Provide Meaningful.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product’s overall space, not just the product. Learn how to measure their influence.

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Let The Grocer Teach You E-mail Marketing

Small Business Mavericks

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? And that’s why marketing is important. E-mail marketing is one strategy for making that happen. One grocer is using e-mail marketing and getting a 55% open rate on its e-mails. Everyone needs groceries.

Marketing 173
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Understanding productivity in the Information Age - MIT Sloan Newsroom

Buzz Marketing for Technology

Press Releases. Press Clippings. Understanding productivity in the Information Age. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business.

Products 190
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PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

Of the stories in Baltimore that week that contained new information, 95% came from traditional media and the majority of that from newspapers: So newspapers can pat themselves on the back for another day. We found official press releases often appear word for word in first accounts of events, though often not noted as such.

Study 147
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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. E-mail newsletters and RSS feeds. See Press Release Optimization Checklist and Tips for more information).