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Klout Now Measures 10 Social Media Websites For Influence

Small Business Mavericks

I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). Among the services that Klout now tracks are: Tumblr – A blogging platform somewhat like a cross between Twitter and Blogger.

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Show Me The Money: How Social Platforms Are Helping Their Creators Monetize

Likeable

Marketplace for Influencers’ Brand Deals. In April 2021, Instagram shared that it was creating a marketplace so brands can connect with influencers they may want to pay to promote their products. Then, they have to exchange those coins for virtual gifts before gifting them to their favorite influencers. Creator Marketplace.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

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Klout Adds Moments

Small Business Mavericks

Klout bills itself as a social media influence metric, but until now it was largely limited in how it measured influence. Recently – like, within the last month – they’ve expanded how to measure influence to include Wikipedia entries, LinkedIn titles, and +K. But that’s just me.

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5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

We’ve also sourced some expert recommendations from top social media influencers. Klear – Influencer Specialists. While there are paid plans for enterprise size customers, Klear’s free tools not only give you social media analytics for Twitter, Instagram and Facebook, you can also get a fresh perspective on your influencers.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Advanced Listening also brings new channels into the fold with data from Twitter, Instagram, Reddit, Youtube, Tumblr, Blogs, Forums and more to make sure you can get a complete view of the social conversation around your desired topic. Get to your “aha!” moments, fast. Your team’s time should be spent acting and analyzing, not implementing.

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What’s next? Expert predictions on the future of social media for 2023

Sprout Social

Next time you’re asked about a shiny new network (or, in Tumblr’s case , a revived network), counter with a few questions of your own. Their influencer marketing strategy helped them sell out of the product within a week of its launch in January 2022. Social media managers know that’s far from the truth.