Techipedia: Tamar Weinberg

AUGUST 26, 2009

Give your customers a voice in the communities where they already have influence. Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics. There’s not much to lose and a whole lot to gain.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. A community manager builds an network and influences. We share many of the same struggles, especially in the areas of metrics and tracking, proving ROI, and generally justifying our existence.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. Real life has a way of influencing online behavior.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” In addition, “Tumblr has grown to become the eighth-largest U.S.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2009

How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers? Blog Metrics: Six Recommendations for Measuring Your Success (Occam’s Razor): Web analytics wizard Avinash Kaushik shares ways to see how you’re successful in your blogging efforts.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145

List Social Media HootSuite URL 145