Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 115

B2B Influencer Brands Marketing 115

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 106

Brands How To Sentiment Metrics 106

Social Media Strategies Summit

APRIL 11, 2024

After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. More importantly, this content improves the customer experience by teaching buyers how to get the most out of their purchases, effectively inspiring customer loyalty.

Social Media 234

Social Media Tips Marketing UGC 234

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 109

Social Media Strategy Exercises Retail 109

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty.

Influencer 100

Influencer Engagement Social Media Marketing 100

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 102

Engagement Tips Loyalty Metrics 102

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. One-third interaction: Engage with your audience through conversation, replies, and interaction with influencers.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

Influencer 54

Influencer UGC Marketing Loyalty 54

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 128

Marketing How To Sample Samples 128

Sprout Social

MARCH 19, 2024

How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Sentiment 108

Sentiment Banking Patterns Hotels 108

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. This leads to stronger connections and loyalty that stimulate your sales. This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Organic posts help to build your awareness, follower loyalty, and brand personality. Partner with influencers to sell your products.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

APRIL 6, 2016

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Strategy and technology serve as the foundation for these efforts, while customer data signals helps to drive personalization that engages customers and influences them to take action.

Loyalty 60

Loyalty Company Engagement Data 60

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. How did you find it?

Discount 123

Discount Marketing How To B2B 123

Visually SM

JANUARY 10, 2021

People who say good things about your brand can influence others to become loyal consumers. We are in the age of influencers, after all. It turns out that as much as they have a great impact on the audience, influencers are paid. However, customer loyalty is stronger when someone supports a brand without incentives.

Company 130

Company Brands UGC Reputation 130

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Another key area is influencer marketing. These virtual agents, however, need to be trained, adapted to your tech stack and monitored.

Strategy 125

Strategy Sentiment Marketing Analysis 125

Oktopost

AUGUST 10, 2023

to Drive More MQLs from Social Media Content Employee Advocacy B2B Influencer Marketing User-Generated Content and Social Proof Putting It All Together Get to Know Your Audience The first step in using social media for lead generation is actually understanding your leads. Often times, it’s from our own internal resources.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

NOVEMBER 8, 2023

It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. Build brand loyalty Understanding what makes your customers tick helps you turn moderately satisfied buyers into loyal advocates of your business. Why do you need to analyze customer sentiment? Unhappy customers leave bad reviews. Here’s how.

Sentiment 107

Sentiment How To Analysis Review 107

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Sharing influencer-worthy content. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents. Of those active on social media, 70% use only LinkedIn. Many social posts should consist of outbound links.

Company 127

Company B2B Loyalty Survey 127

Social Media Strategies Summit

NOVEMBER 30, 2020

But partnering with the right Instagram influencers has significantly enhanced their efforts. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers. And 87% say that influencers have inspired them to make a purchase.

Products 163

Products Instagram Brands How To 163

Sprout Social

JUNE 2, 2021

It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Twilio commissioned a survey and found that only two out of 10 people in the U.S., The customer experience is extremely disjointed.

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API Instagram Survey Conversation 127

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them.

Examples 100

Examples Template Templates How To 100

The Realtime Report

DECEMBER 4, 2012

40% of respondents said they have a sense of “technology brand loyalty” to the brands they’ve positively dealt with through social media. Seeing a mobile ad about a product inspired 43% of respondents to research that product, and 21% of those surveyed said they purchased a product because of a mobile ad.

Mobile 170

Mobile Research Products Survey 170

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 110

Brands Sentiment How To Analysis 110

Hootsuite

MARCH 2, 2022

59% of respondents to Hootsuite’s Social Trends 2022 survey said social customer care has increased in value for their organization. Creators (sometimes known as influencers) can be your way in. For specific strategies, check out our blog post on how to work with social media influencers. Advertise to your target audience.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

APRIL 4, 2023

What they say or post about you can improve brand awareness and influence buying decisions. Influencers Influencers make great brand advocates because of their large audiences. Influencers as brand advocates can help you raise brand awareness in specific markets and help you capture a new cohort of consumers.

Brands 125

Brands ROI UGC Authentication 125

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.

UGC 63

UGC Hotels Nielsen Authentication 63

Sprout Social

MAY 10, 2022

Recruiting brand ambassadors or influencers. Square secured the #1 spot on the Harris Poll by teaching Gen Zers how to become entrepreneurs through influencer marketing. Spotify Wrapped illustrates the customer loyalty brand marketers strive for. Social media has a significant influence on brand marketing.

Social Media 115

Social Media Brands Marketing Meme 115

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. Acknowledgment goes a long way toward strengthening brand loyalty. They follow influencers or brand ambassadors. They report issues.

Engagement 134

Engagement Brands Review Influencer 134

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. In a year where everything changed, it’s no surprise that consumers have too. The best advice?

Social Media 105

Social Media Survey Advertising Review 105

Keyhole.co

SEPTEMBER 20, 2023

It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation. It builds bonds beyond business transactions and a positive brand reputation through customer loyalty. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys. Promote UGC to showcase your fandom.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

FEBRUARY 17, 2022

Improving user experiences using customer feedback from surveys. Network with influencers and potential partners. Create loyalty programs and discounts to retain customers. Gather feedback from subscribers via surveys. Businesses using email marketing: Building brand awareness. Nurturing leads to a sale.

Template 129

Template Templates Marketing Sample 129

Sprout Social

MAY 18, 2021

Our recent survey of 250 business executives further illuminates the need to invest in both traditional and social media to ensure your business is set up for the future. As the influence and purchasing power of Generation Z and Millennials grows, we should expect to see social become the primary channel to reach these digital natives.

Social Media 110

Social Media Team Focus Group Loyalty 110

agora pulse

JANUARY 3, 2020

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. Opt for micro-influencers. A micro-influencer on Twitter is someone with 2,000 to 50,000 follows. Research top industry bloggers.

Twitter 129

Twitter Tips Influencer Hashtag 129

Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Put together a “media” list of websites, blogs, influencers, and news sites that could publish your content. How do you build this trust? It’s not only built solely on relational factors anymore.

Hubspot 59

Hubspot Startup Class Loyalty 59