Pam Moore

JANUARY 19, 2020

Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. The social networks are making it easy for us. Voice search. Content becomes more interactive.

Trends 78

Trends Brands Marketing Influencer 78

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s time to start getting other departments jazzed about the power of social listening tools. .

Tools 93

Tools Sentiment How To Team 93

Koka Sexton

MARCH 19, 2012

Besides the interest in best practices of companies leveraging InsideView for sales intelligence, I was asked questions about how InsideView is leveraging social media for lead generation, branding and support. I find that most companies especially InsideView customers want to become social businesses in one way or another.

Press Release 96

Press Release Skills Yammer Social Networking 96

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Navolutions

JANUARY 21, 2014

How Does Twitter Help My ROI? This leaves you with a robotic, press release mentality, as shown on the Facebook page of this restaurant: As you can see, they only poke their heads out once in a long while to release a droll listing of information. You should take the time to give them a clear sense of your goals.

Social Media 100

Social Media ROI Press Release Conversation 100

Laurel Papworth

JULY 2, 2013

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course in Sydney is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

Course 102

Course Social Media Press Release Class 102

Saying It Social

MAY 18, 2010

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. Social media marketing is about forming, developing, and maintaining relationships. Pingback by Tweets that mention I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads?

Social Media 168

Social Media Marketing Small Business Cost 168

Laurel Papworth

APRIL 29, 2012

Those who do not yet have any social media profiles online may struggle as this course is fast paced. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Kikolani

APRIL 7, 2010

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Keep Up to Date on Their Industry. More Tips on Social Media for Business. Create a Reference Library.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JANUARY 21, 2014

It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. They also controlled for the holidays and owned blog content and press releases.

Study 167

Study Social Media Forums Case Study 167

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media (and Beyond): Small Business. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. Tom : That is a super-interesting take on that to me, because I think a lot of what people forget, especially for local businesses, is that social media starts offline, goes online, and then goes back offline again.

Insurance 115

Insurance Journal Research Hashtag 115

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Tips). Pricing: contact vendor for quote. 2) Netvibes.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Is social media displacing PR? MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself.

Social Media 138

Social Media Strategy Consultant SEO 138

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279