Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. Could you identify and act on opportunities to attract, market, and recruit top social media talent?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. So do I have all the answers for the fledgling social media marketer, of course not.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

MARCH 21, 2016

The entertainment industry is now built upon “Jenga” blocks of streaming services, subscription services, platforms for buying, sharing and saving music. This tenet can hold true across the board, regardless of what part or side of the industry you’re on. Thats #WOM. in a nutshell. What’s changed since then?

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

JUNE 25, 2010

According to a May 2010 study by Digital Brand Expressions , 59% of social marketers are operating “without a game plan.” I’m not sure who is at more fault here, the marketer or the company they work for? And yet it’s happening, alot! How is that possible? I would understand that a small number might not do this, but half?

Company 159

Company Social Media Study YouTube 159

Direct Marketing Observations

SEPTEMBER 9, 2010

Recently, Chris, our VP of Marketing sent me an email. Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink. I write to share my knowledge and I write to exchange thoughts and ideas of our industry with others.

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

FEBRUARY 5, 2010

7) Create a hashtag around your company, product, or industry and drive the conversations. 12) Set up real time keyword /product/ industry monitoring engines and show them the results. 14) Building a business case for a new marketing initiative begins with research: customers, competitors, industry leaders> benchmarking.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

SEPTEMBER 23, 2010

Before I give you my 2 cents on that chapter I have to tell you, it was probably one of the easiest reads on social media marketing that I’ve read in a while. These, for the most part are industry agnostic. Tags: Social Media marketing greg verdino micromarketing. I was asked and honored to review chapter 5. Now chapter 5.

Construction 148

Construction Social Media Review Industry 148

Direct Marketing Observations

NOVEMBER 2, 2010

You never heard about how vendors were treating your employees (good or bad) and you never cared how they were performing with other peers in related industries. Marketing was marketing and technology was, well, technology and never did the two meet.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

NOVEMBER 24, 2010

It was cool, different and most of all it was viral which is the holy grail for all digital marketers. As an industry we keep redefining what social media is so much, that it’s causing some to go back and redefine what social media is to them. What’s wrong with social media? The semantics of social media education.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JUNE 19, 2012

Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing. Even if it was an honest mistake. But something has happened. No, social isn’t dead, not by a long shot.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

OCTOBER 12, 2012

Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. I’ve used upwards of 7-10 free and paid social media monitoring and measurement tools to do it. I’ve looked at social data for a month and I have discovered two hurdles and one gap.

Social Media 187

Social Media Engagement B2B Small Business 187

Direct Marketing Observations

JANUARY 7, 2010

The question or challenges continues to present themselves to me and that is, trying to find someone with a blend of skill sets that can take on the challenges that this new marketing and communications world has presented us with. Our industry requires that you have knowledge in lots of areas. What types of skills are needed?

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

JANUARY 12, 2010

Not only does this person slay it when it comes to knowledge of his company’s product, but he also is so on top of the industry and social media in general, that he would be better suited as a strategist than as a sales person. Now the flip side of this story is that I have a friend who is in sales for a medium sized enterprise web 2.0

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

JANUARY 19, 2010

But if you are a company who needs external help, how do you weed through this entirely new industry? I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP. You can find people who believe many are akin to snake-oil salesmen and of little use.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

MARCH 18, 2010

because you want to be able to monitor and listen to conversations about you, your product, your company, your industry, your customers and your competition. Tags: social media Facebook Linkedin Twitter Social Media marketing marc meyer SMB. Now go get ‘em. Share this Post.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

FEBRUARY 17, 2011

Marketing departments and SEO companies understand this. Thus, they’ve been creating “landing pages&# buried inside corporate sites to hit all of the different possible combinations of keywords of a search query relating to their company/ industry. What sites were at the end of the spoke and so on and so forth.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. But… Instead, here are things I’ve written in my Moleskine over the past 12 months. I just plucked the relevant stuff as it was written on the pages. You decide. January 2016.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

APRIL 19, 2010

keeping current on a competitor or industry. Time elapsed: 30 seconds. 2) Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Time to set up: 5 minutes. Some handy uses of Google Alerts include: monitoring a developing news story. getting the latest on an event.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

DECEMBER 1, 2011

In the food service industry we deliver faster, fresher, food in fear of not getting customers or… the customer complaining. If we’re an athlete, we train or work out to get stronger and faster in fear that we might lose. If we work for someone, we work longer hours for fear of losing our jobs. Superlatives motivate us.

Organization 212

Organization Social Media Training Policies 212

Direct Marketing Observations

NOVEMBER 20, 2010

As we all know the city has been hurtin and it shows- it’s been taking some pretty heavy hits from the auto industry over the past few years though the recent GM IPO is certainly a shot in the arm.

Industry 162

Industry Social Media 162

Direct Marketing Observations

MARCH 1, 2010

Pick any industry you want. How do you become a trusted source of information, a treasured resource, a valuable asset? Maybe you can answer the question if we pull the term social media off the board. Take the media out of the equation. How do you assign trust , leadership and knowledge? How is it assigned to you ? You build it over time.

Reputation 164

Reputation Social Media Resources Influencer 164

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So you start running reports and determine they are inadequate at best. Now you’re back to listening again but still not sure what you’re listening for. Online it’s a digital attitude and you only have text to go by.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

APRIL 19, 2010

If they didn’t do #1, they won’t know what is going on and, #2, just like children, adults will take advantage of the zero social media policy and the situation and zero work would get done.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 4, 2010

That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1. Who in marketing or PR has ever had to directly sell or service a customer (let me help you – not many)? A single person is assigned to it. Listen and 2. chat it up in an effort to create customer relationships.

Social Media 131

Social Media Engagement Class Social Enterprise 131

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. The power of community is built into every facet, nook and cranny of the entertainment industry. It’s cool to think about the future. Here are 10 things or people that will continue to move the dial for us. These are not in any particular order.

Social Media 180

Social Media Smart Phone Apple Video 180