Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Hootsuite

APRIL 25, 2024

There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions.

Curation 56

Curation Social Media Management Tools Social Media 56

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 106

Reputation System Brands Knowledge Base 106

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Discover loyal brand advocates Instagram is a hub for influencers, and social listening enables you to discover relevant influencers in your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JANUARY 11, 2024

Improve the customer experience to encourage long-term loyalty Making a positive impression on your customers is and will always be a top priority. This aligns with a customer experience strategy that results in long-term loyalty. This includes sentiment analysis, unsatisfactory responses and your top reps.

Software 86

Software Tools Knowledge Base Hubspot 86

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. For example, Simpli.fi

Analytics 85

Analytics Conversation Brands Sentiment 85

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

FEBRUARY 8, 2024

Aim for above the industry average (typically 5–10%). Brand sentiment Brand sentiment in influencer marketing will be another key influencer marketing metric in 2024, driven by two key factors: Beyond vanity metrics: Likes and shares tell only part of the story. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Convince & Convert

MARCH 29, 2016

In further analysis of this emoji usage, and represent sentiment found in tweets. With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made. On the other hand, is a bit harder to decipher.

Loyalty 60

Loyalty Brands Apple Retail 60

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in advertising The online advertising industry is built on the back of impressions. Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Please, please, no need to thank us.

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. But remember that different industries prioritize different metrics. Take a peek at a few business plan examples from your industry to help lead you down the right path. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

DECEMBER 29, 2022

Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment. Social listening taps into online conservations centered around your brand or industry. Social listening.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. But remember that different industries prioritize different metrics. Take a peek at a few business plan examples from your industry to help lead you down the right path. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

APRIL 22, 2021

In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. While the effects of the pandemic have been devastating across the board, one of the hardest hit industries was Travel and Hospitality. Marketing creative.

Hotels 124

Hotels Strategy Travel Sentiment 124

Sprout Social

FEBRUARY 7, 2023

Your C-suite pitch: Across industries, organic social performance has taken a hit. Empowering your employees to share meaningful content positions them as thought leaders in your industry, helping them generate new business opportunities. Their employees also reported 98% satisfaction with the platform.

Buy 94

Buy Curation Statistics Survey 94

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. In essence, social listening is all about extracting answers to key questions about your industry and using this to define how you will create content for lead generation.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. Professionals need to have a deep understanding of the company’s business goals, culture, target audience, industry and the context in which it operates. What is the function of corporate communication?

Skills 113

Skills Template Templates Travel 113

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Implementing social listening tactic Social listening involves monitoring digital conversations to understand what customers say about a brand and its industry online.

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. Sharing audience content also works to develop and deepen audience/business relationships, driving more brand loyalty. And with consumers 2.4 Source: Business Wire.

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. A busy Facebook group page not only fosters customer loyalty, it also shows customers who are on the fence that your brand is worth engaging with. One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

NOVEMBER 2, 2023

Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them.

Examples 104

Examples Template Templates How To 104

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 128

Review Brands How To Analysis 128

Keyhole.co

MARCH 30, 2023

This helps to improve customer satisfaction and loyalty. Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., From the left navigation panel, select Sentiment. You can also view the actual mentions and filter them by sentiment.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

MARCH 2, 2023

It makes sense: whichever brand wins the most loyalty and makes the biggest splash wins the largest share of the market. The brand that has a better idea of its reputation has the advantage: it can act quickly to recover dwindling loyalty, and cement its hold over existing fans by running the kinds of content that net engagement.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. Valuable insights they make look at include: Customer sentiment. Additionally, sales can flag trends bubbling up in their customer conversations to inform niche interests or industry changes your social content should reflect.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I subsequently built three profitable bootstrapped online businesses in the music industry, one I successfully sold in 2021.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Pixlee

SEPTEMBER 29, 2020

If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. It’s about regular interactions, communication, and establishing an emotional connection that encourages long-term loyalty. That’s why it matters what kinds of responses you receive.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend. How has AI impacted the market? This will give you an idea of what your marketing budget should be.

Marketing 132

Marketing How To Sample Samples 132